Hi Q Brown Algae Life Square Tentoonstellingscentrum by Chun Ying Lai

Hi Q Brown Algae Life Square Tentoonstellingscentrum by Chun Ying Lai is a highly esteemed winner of the very prestigious 2021 A' Design Award in Brons in Interieur en Tentoonstellingsontwerp Competition Category.

BronsInterieur· 2021

Hi Q Brown Algae Life Square Tentoonstellingscentrum

by Chun Ying Lai

Client: Fiefdom Conformity Design Limited Company

A' Design Award in Brons Winner in Interieur Category

7,655

Verified Award Winner

Verify Award Status for #106889

View at A' Design Award Press Release Award Badge

Colors

The Design

About Hi Q Brown Algae Life Square Tentoonstellingscentrum

Hi Q Brown Algae Life Square is een tentoonstellingscentrum in het district Songshan, Taipei City, Taiwan. De tweeverdiepingen tellende locatie verbindt een tentoonstellings- en verkoopruimte, een restaurant, klaslokalen en onderzoekskantoren. Op de belevingsvloer van de begane grond worden verse ingrediënten, gezichtsmaskers, gezondheidssupplementen en huisdierproducten verkocht. Zachte kleuren en organische, gebogen lijnen roepen de golfbeweging van de zee op. De wanden zijn afgewerkt met een coating die diatomiet imiteert, en het houten plafond vormt vloeiende welvingen. Houten vormen die aan stalen staven hangen, doen denken aan bruinalgmoleculen.

The Recognition

About the A' Design Award in Brons

Hi Q Brown Algae Life Square Tentoonstellingscentrum is winnaar van de A' Design Award in Brons, een hoogst prestigieuze erkenning die wordt toegekend aan uitstekende ontwerpen die zich onderscheiden door creativiteit, vindingrijkheid en scherpzinnigheid. Winnaars in Brons zijn ruimschoots vaardige en opvallend creatieve artefacten die de grote ervaring, verbeelding en het vernuft van hun ontwerpers bevestigen. Hi Q Brown Algae Life Square Tentoonstellingscentrum wordt verwacht een hooggewaardeerd, bewonderd en gekoesterd object te zijn dat opmerkelijk professioneel en innovatief is. Dit ontwerp dat de A' Design Award in Brons heeft gewonnen, verwerkt de beste praktijken in kunst, wetenschap, ontwerp en technologie en is uitstekend door zijn aandacht voor detail. Hi Q Brown Algae Life Square Tentoonstellingscentrum bevredigt schitterend behoeften, raakt verlangens, charmeert gevoelens en spreekt de nieuwsgierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The exhibition center on the first floor serves as an experience area where fresh ingredients, facial masks, health supplements, pet medicines and food are sold. The designer used simple and gentle colors, beautiful and graceful organic curved lines to let the "sea" flow into space in an abstract form, reestablishing the conventional colors and cognition of the ocean, and at the same time accurately grasping the space ratio which perfectly and displays the characteristics of the product.
Dimensions & Packaging: Drawing inspiration from the R&D personnel extracting fucoidan with molecular science technology and developing a variety of health supplements, the designer used woodworks and latches to imitate the shape of brown algae molecules, then use steel bars to hang them up to pay tribute to the R&D personnel's trail-blazing research and development technology.
Tags: Modernism, Exhibition Center, Ocean, Mix and Match, Eco-friendly
Production Technology: The wall surface of the exhibition center is decorated with diatomite imitation coating which gives them a detailed texture and intriguing visual changes. Accompanied by seaweed patterns, they compose a comfortable and relaxing atmosphere. The reception counter in the restaurant is made of special gold glaze glass, and the imported wallpaper is used in the back to shape the natural beauty like layered rocks and splashing ink.
Design Challenge: For the designer, designing must be market-oriented. In addition to aesthetics, the unification of spatial images is even more crucial so that the owner could convey a clear message to consumers. Since this project includes a combination of an exhibition and sales center, a restaurant, offices, classrooms, etc., connecting the brand's market positioning and spiritual concept through the overall style, layout, and circulation to enhance the customer's memory, win their trust, and satisfy their experiences is the ultimate test on the designer's aesthetics and ability to integrate.
Research: The designer captured key elements of the ocean and used multiple methods to make the respective areas stand out yet follow the overall theme at the same time. The exhibition center on the first floor also serves as a product experience area. Space consists of simple design and warm colors, presenting fresh and elegant modernity. The ceiling is made of wood to create elegant flowing lines and curves, fast and slow, followed by a variety of light and shadow, forming a natural and free-flowing image of sea currents.
Inspiration: The client hopes to build the first platform in Taiwan that combines brown algae experience and social services. Before undertaking the designing of Hi-Q Brown Algae Life Square, the designer thoroughly studied the concept of the brand and the purpose of the space, set experience as the core value, and through pluralistic integration design methods and a smooth, harmonious space narrative, connecting the exhibition center, restaurants, classrooms, and R&D offices within the two-story venue.
Project Duration: The project was finished in May 2019, in Songshan District, Taipei City, Taiwan.
Operation Flow: Some of the original structure of the building was kept in the transition area between the staircases, supplemented by a highly penetrating wooden grille glass window, introducing abundant natural light, and a row of the neatly arranged bamboo forest not only satisfy the basic elements of space but also shape a poetic, beautiful scene. To support the cultural creativity of Taiwanese students, the walls are decorated with light blue lacquered glass which serves as a display wall, with a white frame that forms a painting-like scene.
Team Members: CHUN-YING LAI
Image Credits: CHUN-YING LAI