$Refracting Reality Boekontwerp by Ching-Fa Lung$

Refracting Reality Boekontwerp by Ching-Fa Lung is a highly esteemed winner of the very prestigious 2021 A' Design Award in Zilver in Drukwerk en Gepubliceerde Media Ontwerp Competition Category.

ZilverDrukwerk· 2021

Refracting Reality Boekontwerp

by Ching-Fa Lung

Client: Art Center College of Design

A' Design Award in Zilver Winner in Drukwerk Category

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Verified Award Winner

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Colors

The Design

About Refracting Reality Boekontwerp

Refracting Reality is een boek over licht en menselijke waarneming. Het boek verkent vier eigenschappen van licht: refractie, reflectie, diffractie en interferentie. Deze eigenschappen worden uitgedrukt door middel van typografie en beelden verspreid over 368 pagina's. Er werden gecoate en ongecoate papiersoorten gekozen om verschillende indrukken van licht te ondersteunen. Een massief prisma bevindt zich in de boekrug en kan door de lezer worden verwijderd. Met het prisma kunnen lezers het gedrag van licht rechtstreeks waarnemen en interactie aangaan met de gedrukte beelden.

The Recognition

About the A' Design Award in Zilver

Refracting Reality Boekontwerp is winnaar van de A' Design Award in Zilver, een buitengewoon prestigieuze erkenning die wordt toegekend aan topontwerpen die prachtig en indrukwekkend zijn. Winnaars in Zilver zijn enorm briljante en uiterst creatieve werken die de uitmuntende expertise, het talent en de scherpzinnigheid van hun ontwerpers illustreren. Refracting Reality Boekontwerp wordt verwacht een prachtig paradepaardje te zijn dat opmerkelijk professioneel en diepgaand innovatief is. Dit ontwerp dat de A' Design Award in Zilver heeft gewonnen, is een hoogst opmerkelijke, bewonderde uitvinding die baat en de grenzen van kunst, wetenschap, ontwerp en technologie verlegt. Refracting Reality Boekontwerp is een zeer benijde creatie die verlangens oproept, positieve gevoelens brengt en verbazing en verwondering doet ontvlammen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The book expressed light characteristics: Refraction, Reflection, Diffraction, and Interferer through typography and imageries. The light experience was considered in the book's materials, such as coated paper, uncoated paper, and a solid prism. The prism of the book spine was used to manifest the perception of light.
Dimensions & Packaging: W8.5" x D1.75" x H11.75", 368 pages
Tags: Book Design, Editorial Design, Typography, Transmedia Design
Production Technology: The book was printed with the Epson P600 inkjet printer and using the Red River paper. Coated paper and uncoated paper were used for inner pages and the prism was used as a book's spine accessory.
Design Challenge: To create a 368-page book designed from extensive research on a chosen topic. Not only design a book but also curate the contents, edit and create a compelling narrative for readers to experience the book extensively.
Research: In modern society, light is commonly used as a medium throughout a lot of screen time and various screen types. The designer wants to understand deeply the history of how humans started using light and what metaphors light has been bringing to humanity throughout centuries.

Not only looking at light as an art medium but also looking at the different meanings of light brings different cultures and religions in history. Different perspectives that humans observed light was the interesting context of the research for this project.
Inspiration: Light has been the main part of our world since the beginning of time. Humans have learned to use light to tell stories, relate, experience, and communicate. This book questions our perception of the world by examining the light through different forms of expression.
Project Duration: The project started in January 2019 in Pasadena and finished in April 2010 in Pasadena.
Operation Flow: Prism can be taken out of the book spine and readers can experience traits of light such as reflection, refraction, diffraction, and Interfere by using the actual prism. They can also interact with the book because a lot of imageries were curated considering this interaction.
Image Credits: Photographer: Kevin Martin