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3 Mobile Lifestyle Store Interieurontwerp voor detailhandel by Yan Yik Lun and Marco Choi

3 Mobile Lifestyle Store Interieurontwerp voor detailhandel by Yan Yik Lun and Marco Choi is a highly esteemed winner of the very prestigious 2021 A' Design Award in Zilver in Interieur en Tentoonstellingsontwerp Competition Category.


ZilverInterieur· 2021

3 Mobile Lifestyle Store Interieurontwerp voor detailhandel

by Yan Yik Lun and Marco Choi

Client: IMO design

A' Design Award in Zilver Winner in Interieur Category

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The Design

About 3 Mobile Lifestyle Store Interieurontwerp voor detailhandel

3 Mobile Lifestyle Store is een interieurontwerp voor de detailhandel van een mobiele-netwerkmerk in Hongkong. De winkel beslaat 150 vierkante meter. Contrasterende zwart-witte strepen lopen door elke hoek van de ruimte. Brede diagonale lijnen vormen de lineaire lichtbalk en het vloerpatroon. Houten afwerkingen voegen een gevoel van harmonie en eenvoud toe. Het klantenservicegebied maakt gebruik van geluidsabsorberende stoffen scheidingswanden, geïnspireerd op de stoelen in de eerste klas van vliegtuigen. Een afgesloten workshopruimte met beweegbare glazen scheidingswanden biedt plaats aan tutorials en kan tijdens evenementen worden geopend naar het verkoopgebied.

The Recognition

About the A' Design Award in Zilver

3 Mobile Lifestyle Store Interieurontwerp voor detailhandel is winnaar van de A' Design Award in Zilver, een buitengewoon prestigieuze erkenning die wordt toegekend aan topontwerpen die prachtig en indrukwekkend zijn. Winnaars in Zilver zijn enorm briljante en uiterst creatieve werken die de uitmuntende expertise, het talent en de scherpzinnigheid van hun ontwerpers illustreren. 3 Mobile Lifestyle Store Interieurontwerp voor detailhandel wordt verwacht een prachtig paradepaardje te zijn dat opmerkelijk professioneel en diepgaand innovatief is. Dit ontwerp dat de A' Design Award in Zilver heeft gewonnen, is een hoogst opmerkelijke, bewonderde uitvinding die baat en de grenzen van kunst, wetenschap, ontwerp en technologie verlegt. 3 Mobile Lifestyle Store Interieurontwerp voor detailhandel is een zeer benijde creatie die verlangens oproept, positieve gevoelens brengt en verbazing en verwondering doet ontvlammen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The new store with a design of contrasting colours of black and white stripes traversing each and every single corner of the store. Additionally, the regular store layout combined with wide diagonal lines for the linear light bar and floor pattern, which formed a contemporary style that highlights the brand colours. Other parts recruited a wooden finish and created a sense of harmony and simplicity. Has given a simple, spontaneous yet modern edge to the meaning of aesthetic beauty.
Dimensions & Packaging
Total floor area: 150 metre square.
Tags
3, 3 Shop, mobile store, retail design, shop design, mobile lifestyle, Monochrome, 3HK
Production Technology
For the newly built 3 Supreme customer service quarter, the designer have employed the idea from aircraft first-class seating, with noise-absorbing fabrics for partitioning, which creates a high level of privacy. Layers of white 3D stripped glass light panels with stainless steel in gold highlight became the feature back wall at the supreme customer service corner. This created a simple yet elegant atmosphere.
Design Challenge
The first pilot store combines with the new business model apart from the traditional sale area, which also including 3 Supreme customer service, workshop & multifunctional business event space. To provide a more seamless, efficient and interactive service experience for customers.
Research
The development of mobile networks and smartphones nowadays has strongly been focusing on new technology as a selling point, as well as ways to simplify our work and enhancement of human life and has formed an integral part of our daily lives. Hence, the newly revamped 3 lifestyle store has taken mobile lifestyle as a theme to match with customers' desire for a smarter, simplified, and relaxed lifestyle.
Inspiration
The development of mobile networks and smartphones nowadays has strongly been focusing on new technology as a selling point, as well as ways to simplify our work and enhancement of human life and has formed an integral part of our daily lives. Hence, the newly revamped 3 lifestyle store has taken mobile lifestyle as a theme to match with customers' desire for a smarter, simplified and relaxed lifestyle.
Project Duration
The project started in Match 2019 in Hong Kong and finished in July 2019.
Operation Flow
The innermost corner of the store has an enclosed workshop surrounded by operable glass partitions, which provides an area for smartphone tutorials for customers and further training for staff. Multifunctional space is created with operable glass partitions opening up to connect to the sales area. It gives a capacity of up to 40 people, which is a perfect venue for media functions, announcements, ceremonies, social and business events.
Patents
Copyrights belong to IMO design limited, 2019.
Team Members
Yan Yik Lun
Marco Choi
Natalie Chan
Fung Yeung
Image Credits
IMO design, Bobby Wu

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