Cascahuin Tequilafles by Humberto Garcia

Cascahuin Tequilafles by Humberto Garcia is a highly esteemed winner of the very prestigious 2021 A' Design Award in Zilver in Verpakkingsontwerp Competition Category.

ZilverVerpakking· 2021

Cascahuin Tequilafles

by Humberto Garcia

Client: Tequila Cascahuín

A' Design Award in Zilver Winner in Verpakking Category

15,294

Verified Award Winner

Verify Award Status for #110322

View at A' Design Award Press Release Award Badge

Colors

The Design

About Cascahuin Tequilafles

Cascahuin is een fles ontworpen voor tequila. De mond, ring en hals van de fles werden aangepast zodat het sluitsysteem werkt met een kurkstop. Het merkicoon is in hoogreliëf op de hals aangebracht, wat de verpakking een karakteristiek zegel geeft. De glazen verpakking wordt geproduceerd door blaasvormen, met natrium-calciumglas als basismateriaal. De stop is gemaakt van geselecteerde natuurlijke kurkkorrels, ingekleurd met plantaardige pigmenten van voedingskwaliteit. De fles meet 70 bij 70 bij 260 millimeter. Het ontwerp is geïnspireerd op prehispaanse ambachten, materialen en het lezen van de sterren.

The Recognition

About the A' Design Award in Zilver

Cascahuin Tequilafles is winnaar van de A' Design Award in Zilver, een buitengewoon prestigieuze erkenning die wordt toegekend aan topontwerpen die prachtig en indrukwekkend zijn. Winnaars in Zilver zijn enorm briljante en uiterst creatieve werken die de uitmuntende expertise, het talent en de scherpzinnigheid van hun ontwerpers illustreren. Cascahuin Tequilafles wordt verwacht een prachtig paradepaardje te zijn dat opmerkelijk professioneel en diepgaand innovatief is. Dit ontwerp dat de A' Design Award in Zilver heeft gewonnen, is een hoogst opmerkelijke, bewonderde uitvinding die baat en de grenzen van kunst, wetenschap, ontwerp en technologie verlegt. Cascahuin Tequilafles is een zeer benijde creatie die verlangens oproept, positieve gevoelens brengt en verbazing en verwondering doet ontvlammen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The process of developing the customized package consisted of making modifications to the mouth, ring, and neck of the bottle so that the sealing system works by means of a cork stopper, in addition to placing the icon designed for the brand in high relief on the neck of the bottle, which gives it a subtle strength and characteristic seal of the package.
Dimensions & Packaging: the dimensions of the packaging are as follows:
70 mm x 70 mm x 260 mm
Tags: design, product design, graphic design, art direction, tequila, bottle, visual design
Production Technology: The production process of the glass container will be carried out by blow molding. The standardization of the base material considers its base in sodium-calcium glass.
For the stopper - cork is produced a type Spark, developed to measure, using selected natural cork grains and inked with food grade vegetable pigments.
Design Challenge: One of the obstacles that we presented in the development of the bottle was the manufacture in blown glass, since it was very important to have the details with quality and fineness as well as the cork carved in stone.
Research: The graphic identity of Tequila Cascahuín was developed from the conceptualization of three elements that affect the agricultural processes of the blue agave: the earth, the stars and time.

To talk about the earth, pastel pigments were used for the development of the graphic variables, reading the accidents and qualities of this material; like the one that decomposes organically achieving pulverization, silences and tonalities of earthy sensations.

The game with the stars invites to conceive the cycles of cultivation as a rhythm that frames the agave landscape in nights and days, crickets and cicadas, rain and sleep.
Determine the auspicious times, of planting, cultivation and harvest.

Time marks the fullness and aging, which is represented by a bowl, a small cup with a concave shape made of clay, guaje or wood; used by our pre-Hispanic ancestors. The symbol of the bowl represents the matrix, the origin. In our ancestral tradition, the jícaras and vessels were used mainly as containers for water and food, they are the guardians of life over time.
Inspiration: The inspiration comes from our pre-Hispanic ancestors, their crafts, their materials and the use of the stars for each decision making
Project Duration: The project started in April 2020 in Mexico and finished in September 2020 in Mexico
Team Members: Creative Director: Ana Paula Santana
Product Designer: Irving Jimenez
Image Credits: All photos: Irving Jimenez & Humberto Vanhuten