Blueocean Website by Sixty Two is a highly esteemed winner of the very prestigious 2021 A' Design Award in Brons in Website en Webontwerp Competition Category.

BronsWeb· 2021

Blueocean Website

by Sixty Two

Client: Blueocean

A' Design Award in Brons Winner in Web Category

16,739

Verified Award Winner

Verify Award Status for #110819

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Blueocean Website

Blueocean is een responsieve website die merkeigenaren en marketeers betaalbare toegang biedt tot marktdata. Het platform biedt merkpersoonlijkheidsanalyses, contentcontroles, concurrentiebenchmarkanalyses en praktische suggesties. Duidelijke datavisualisatie zet grote hoeveelheden marktinformatie om in inzichten die de bedrijfsstrategie ondersteunen. Een korte gratis beoordeling leidt gebruikers naar de volledige beoordeling, waardoor het proces eenvoudig blijft. De strakke en professionele lay-out werkt op laptops, tablets en smartphones.

The Recognition

About the A' Design Award in Brons

Blueocean Website is winnaar van de A' Design Award in Brons, een hoogst prestigieuze erkenning die wordt toegekend aan uitstekende ontwerpen die zich onderscheiden door creativiteit, vindingrijkheid en scherpzinnigheid. Winnaars in Brons zijn ruimschoots vaardige en opvallend creatieve artefacten die de grote ervaring, verbeelding en het vernuft van hun ontwerpers bevestigen. Blueocean Website wordt verwacht een hooggewaardeerd, bewonderd en gekoesterd object te zijn dat opmerkelijk professioneel en innovatief is. Dit ontwerp dat de A' Design Award in Brons heeft gewonnen, verwerkt de beste praktijken in kunst, wetenschap, ontwerp en technologie en is uitstekend door zijn aandacht voor detail. Blueocean Website bevredigt schitterend behoeften, raakt verlangens, charmeert gevoelens en spreekt de nieuwsgierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Blueocean's goal is to provide affordable access to market data to allow brand owners & marketers proactively build a solid business strategy, with features ranging from brand personality assessments, content checks, competitor benchmark analysis and actionable suggestions. Seamless visualization & easy experience is a key factor for brand owners & marketers to be able to understand millions of market data and get insights to help them strategize and stay ahead of competitors.
Dimensions & Packaging: Responsive Website
Tags: Blueocean, Website, UI, UX, IA, Marketing, Data, Brand, Design
Production Technology: Responsive Web
Design Challenge: The design challenges for this project included (1) creating a user friendly flow to allow users to get their brand assessment, and (2) creating complex visualizations of their brand identity that are easy to understand.
Research: No formal usability research was done during the design process, though all designs were validated through pilot tests with a number of business users.
Inspiration: Blueocean came to us with an existing offline business model. They sought our help to reduce and minimize human personnel needs by taking their services online so that they are able to expand their client base while still providing the best degree of their services.
Project Duration: The project started in October 2019 and finished in December 2019. The team members were based in Jakarta, Indonesia.
Operation Flow: Users can access the website via a laptop computer, tablet or smartphone. The design streamlines the process of getting their brand assessment by allowing users to access the short / free version that leads to the full assessment. The design of the platform is purposely clean, energetic but also professional to cater to business users.
Team Members: Angelina Tanoto
Adiatma Bani
Vilia Ingriany
Image Credits: Sixty Two
Blueocean