Who's That Eating Pop-up Prentenboek by Keitaro Sugihara

Who's That Eating Pop-up Prentenboek by Keitaro Sugihara is a highly esteemed winner of the very prestigious 2021 A' Design Award in Goud in Grafisch, Illustratie en Visuele Communicatie Ontwerp Competition Category.

GoudGrafisch· 2021

Who's That Eating Pop-up Prentenboek

by Keitaro Sugihara

Client: Keitaro Sugihara

A' Design Award in Goud Winner in Grafisch Category

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Verified Award Winner

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Colors

The Design

About Who's That Eating Pop-up Prentenboek

Dit interactieve pop-up boek volgt zeven dieren die genieten van hun favoriete snacks, elk met een 3D pop-up vouw die hun onderscheidende eetstijl toont. Elke pop-up werd ontworpen met een enkele uitgesneden pagina en een tweede achterpagina die de binnenkant van elke mond onthult en structurele integriteit toevoegt. Dit eenvoudige ontwerp, gecombineerd met papieren collage-illustraties, brengt elk dier tot leven. De tekst bevat eetgeluiden via Japanse onomatopee, wat de lezer aanmoedigt om de pagina's te openen en te sluiten terwijl de dieren smakken.

The Recognition

About the A' Design Award in Goud

Who's That Eating Pop-up Prentenboek is winnaar van de A' Design Award in Goud, een immens prestigieuze erkenning die wordt toegekend aan eersteklas, schitterende en uitmuntende ontwerpen. Winnaars in Goud zijn uiterst innovatieve, zeer visionaire en glamoureus verblindende creaties die het genie, de wijsheid en de bekwaamheid van hun ontwerpers weerspiegelen. Who's That Eating Pop-up Prentenboek wordt verwacht een zeer geprezen, trendzettende en monumentale uitvinding te zijn die ongekende waarde levert. Dit ontwerp dat de A' Design Award in Goud heeft gewonnen, is een spectaculair, gerespecteerd project dat enorm baat en de grenzen van kunst, wetenschap, ontwerp en technologie verlegt. Who's That Eating Pop-up Prentenboek wekt intense gevoelens van verlangen, roept passie op, moedigt creativiteit aan en fascineert ons.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This interactive pop-up book features seven different animals enjoying a snack, each with their own unique 3D pop up fold showcasing their eating style. Each pop up was designed with just a single page cut out. This simple design, combined with paper collage illustrations, brings life to each animal as they jump out from the page. The text includes eating sounds via Japanese onomatopoeia, encouraging the reader to open and close the pages as the animals munch away.
Dimensions & Packaging: 180 mm x 195 mm x 25 mm
Tags: Picturebook, Childrenbook, Popupbook, Bookdesign, graphicdesign,
Production Technology: Traditionally, pop up books are created by pasting folded paper onto a bound page. With a younger audience in mind, I closely considered book durability in my design process. I challenged myself to design each pop up using a single cut and folded page, laminated against a printed backing page that reveals the inside of each mouth. If the page happens to tear, this design makes it easy to repair.

Each illustration was hand collaged with various materials and papers to create my own textures and colors.
Design Challenge: The biggest challenge in this project was to design seven distinct pop ups that accurately depict each animal’s unique eating motion.
Research: For research, I looked at several pop up books for inspiration. I was curious about their approaches to book production and storytelling. I found that there are many complex pop up books right now, and I wanted to counter that by making something simple and durable, yet effective and interesting.

Prototypes were tested by a dedicated quality control specialist, my young son Ito.
Inspiration: After experimenting with paper to make a simple pop up, I found that the pop up moved as I opened and closed the folded paper. This motion reminded me of an animal eating, which inspired me to create a picture book.
Project Duration: The project started in December 2014 in Tokyo and finished in December 2019 in Tokyo. Published in May 2020.
Operation Flow: For each spread, the reader is greeted with a different snack and an animal's hand. Who's that eating? To reveal the animal pop up, the page is extended out from the center. The alternative was to flip to a new page, but I aimed to keep each prompt contained. This design ensures a smooth flow from question to answer.
Team Members: Publisher : TOKYO SHOTEN Ltd.