Het ontwerp Bellativita Heuptas door Nasrin Bagheri is een hoog aangeschreven winnaar van de zeer prestigieuze 2021 A' Design Award in IJzer in de competitiecategorie Mode- en Reisaccessoires Ontwerp.

IJzerAccessoire· 2021

Bellativita Heuptas

door Nasrin Bagheri

Opdrachtgever: Nasrin Bagheri Studio

Winnaar van de A' Design Award in IJzer in de categorie Accessoire

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Kleuren

Het Ontwerp

Over Bellativita Heuptas

De ontwerper omarmde het motto "minder is meer" en maakte eenvoud centraal in haar benadering. Geïnspireerd door Piet Mondrians geblokte kunst en zijn streven naar puurheid, creëerde zij een puzzeltas met primaire kleuren, waarbij elke kleur een levensconcept symboliseert. Bellativita is gevormd uit cirkelvormige geometrie, waarbij een uitgesneden gedeelte als handvat fungeert. Deze veelzijdige tas kan gedragen worden als heuptas, rugzak of handtas, geschikt voor zowel dagelijks gebruik als speciale gelegenheden.

De Erkenning

Over de A' Design Award in IJzer

Bellativita Heuptas is winnaar van de A' Design Award in IJzer, een prestigieuze erkenning die wordt toegekend aan goede ontwerpen die voldoen aan de professionele en industriële eisen die worden verwacht van goed ontworpen creaties. Winnaars in IJzer tonen grote vaardigheid, hoge specialisatie, deskundig inzicht en het creatieve vermogen van hun makers. Bellativita Heuptas wordt verwacht een hooggewaardeerde, bewonderde en gekoesterde creatie te zijn die praktisch en innovatief is. Dit ontwerp dat de A' Design Award in IJzer heeft gewonnen, integreert de beste praktijken uit de sector en heeft bekwame technische kenmerken die verbonden zijn met knowhow en talent. Bellativita Heuptas wordt gerespecteerd om zijn grondigheid en is ontworpen om verbeteringen van de levenskwaliteit te bieden die helpen de wereld een betere plek te maken.

Achter het Ontwerp

Perskit

Credits, teamleden en technische details verstrekt door de ontwerper.

Unieke Eigenschappen: P.Mondrian tried to see the world simply but "not over reduce", after years of attempt, he could show this simplicity in the best way through his lines and main colors. N.B STU has also designed "Bellativita" in such a way that in a geometric form and with a simple flow for placing the hand and hidden lumbar strap, as well as systematic division of colors, it has achieved a form that besides symmetry and suitability of lines and selection of particular colors, It can be set with various styles.
Afmetingen & Verpakking: 210 (Diameter) mm × 40 (Depth) mm
Tags: Fashionable, Color Fashion, Fanny Bag
Productietechnologie: Based on the investigations and examinations done by the designer, the most important factors for choosing a fabric is being animal friendly and then being hydrophobic; as a result, water doesn’t penetrate the fabric, it does not stain easily, and there is no need to wash it frequently. Thus, suite fabric has been used in this product because of having synthetic fibers.

Other materials that are used in this product are adhesive pads to stick different layers of the bag and cardboard to tighten the bag. The leather embroidery industry has also been used in this product.
Ontwerpuitdaging: As a woman, the challenge that I used to be involved with was to set my bag with my clothes and the mass that each bag occupies, and I was trying to eliminate this issue. But the challenges do not end here, and I had a lot of challenges during the design. The first challenge that I was faced with was what materials should be used to make the prototype, and the cardboard made me understand that the Bellativita must be strong enough to place the hand easily on that and keep the things safe inside the bag. The next point that I was faced with was the size of the strap, which I understood that the best option is to make it in the form of a belt to fit any size. And the last point was finding a professional person to make Bellativita and I realize that most people are afraid of seeing differently and do not follow new things and most people want me to change my design but this issue made me more determined to present a different design and break the structures.
Onderzoek: For the present project, the research was first about style and choosing the way. For the designer, looking simply was considered as one of the main elements in the design, following this point of view, she encountered with the works of Piet Mondrian. After that, in order to design a different and beautiful bag, field research was done to completely recognize the user's desires and tastes. After passing the necessary processes, in order to determine the weaknesses and strengths of the design the prototype was made with replica, then to reach a design with observance of ergonomics the required improvements were made. Now, Bellativita is ready to spend the whole day and night with you.
Inspiratie: Bellativita committed to this motto (less is more). A bag that is at the same time simple and minimal focuses on versatility in order to be user-friendly. Using the circle form which is the mother of all geometric shapes and the colored puzzle checkered of the bag are indicative of liberty and living simply. These colored checkered are taken from the paintings of P.Mondrian. Put its strap on your waist or shoulder or you can take away the strap and hold it in your hand like a dignified lady.
Projectduur: This project began in November, 2018 in Tehran. In the first month, research on minimalism and the works of Piet Mondrian were studied. Next field further research was done to choose form, colors, and exploring similar products on the market. Then I reached the design section and the initial model and then the main model were made in July, 2019 in Tehran. This product has not been displayed in any exhibition before.
Werkproces: Bellativita has a simple operation since it can be transformed from a night bag to a day bag and vice versa, by only adding a waistband to attach to the waist and for shoulder use.
This bag can easily change use just by removing and adding a strap. Moreover, its simple but distinctive form for placing hand has given a special beauty to that.
Bellativita can be set with any color theme since it’s a kind of useful bag for both daily use and night parties and also main colors have been used in this product to create a different look.
Beeldcredits: Image #1 : Mandana Rostami, Nasrin Bagheri, Nasrin Bagheri, Bellativita, 2019.

Image #2 : Mandana Rostami, Nasrin Bagheri, Nasrin Bagheri, Bellativita, 2019.

Image #3 : Mandana Rostami, Nasrin Bagheri, Nasrin Bagheri, Bellativita, 2019.

Image #4 : Mandana Rostami, Nasrin Bagheri, Nasrin Bagheri, Bellativita, 2019.

Image #5 : Mandana Rostami, Nasrin Bagheri, Nasrin Bagheri, Bellativita, 2019.