Times Pavilion Primaire Functie: Tentoonstellingspaviljoen by Sangu Design Guangzhou Co. Ltd. is a highly esteemed winner of the very prestigious 2021 A' Design Award in Zilver in Interieur en Tentoonstellingsontwerp Competition Category.
ZilverInterieur· 2021
Times Pavilion Primaire Functie: Tentoonstellingspaviljoen
by Sangu Design Guangzhou Co. Ltd.
Client: Sangu Design Guangzhou Co. Ltd.
A' Design Award in Zilver Winner in Interieur Category
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- Verified Award Winner
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The Design
About Times Pavilion Primaire Functie: Tentoonstellingspaviljoen
Times Pavilion is een tentoonstellingsruimte die is ontworpen voor een Chinese vastgoedonderneming. Het paviljoen breekt met statische interieurindelingen. Een verplaatsbare wand, opgebouwd uit grote LED-schermen, kan worden gevouwen en langs een rail worden verplaatst. De koppeling van rail, mechaniek en programmatuur verschuift de wand heen en weer om de ruimte te veranderen. De schermen tonen de ontwikkelingsgeschiedenis van het bedrijf en kunnen in realtime worden bijgewerkt, wat het materiaalverspilling van gedrukte displays vermindert. De indeling volgt de menselijke beweging en vormt zo een doorlopende panoramische route.
The Recognition
About the A' Design Award in Zilver
Times Pavilion Primaire Functie: Tentoonstellingspaviljoen is winnaar van de A' Design Award in Zilver, een buitengewoon prestigieuze erkenning die wordt toegekend aan topontwerpen die prachtig en indrukwekkend zijn. Winnaars in Zilver zijn enorm briljante en uiterst creatieve werken die de uitmuntende expertise, het talent en de scherpzinnigheid van hun ontwerpers illustreren. Times Pavilion Primaire Functie: Tentoonstellingspaviljoen wordt verwacht een prachtig paradepaardje te zijn dat opmerkelijk professioneel en diepgaand innovatief is. Dit ontwerp dat de A' Design Award in Zilver heeft gewonnen, is een hoogst opmerkelijke, bewonderde uitvinding die baat en de grenzen van kunst, wetenschap, ontwerp en technologie verlegt. Times Pavilion Primaire Functie: Tentoonstellingspaviljoen is een zeer benijde creatie die verlangens oproept, positieve gevoelens brengt en verbazing en verwondering doet ontvlammen.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In this project, through the linkage of the track, machinery and program, the designer switches the moving trail of the wall back and forth to activate the whole space. In this brand new mode, viewers feel they have entered a different space, where they have a real sense of life.
- Dimensions & Packaging
- In addition to breaking the pattern of traditional space, the designer subverts the physical relationship between space and furnishings. The spatially movable wall is composed of giant LED display screens, which can be folded flexibly. Taking the human movement track as the core logic and the spatial circulation as the leading factor, the designer aims to create a unique panoramic experience.
- Tags
- People, Brand, Exhibition, Space, Culture
- Production Technology
- The screens, from shallow to deep, demonstrate the development history of Times China. The high-tech display mode, to some extent, can reduce the waste of resources in physical presentation, and update information in real time. The pavilion will be used in a sustainable way to realize the concept of green environmental protection.
- Design Challenge
- The designer need to weaken and hide the design, which not only makes functional arrangement, but also places the viewers in the space-time relations, who, through the immersive narrative space, are stimulated to have more thought and return to the humanism.
- Research
- Times China, an enterprise involving the urbanization of China, has launched a series of celebrations and commemorative activities on the occasion of its 20th anniversary, in particular in the creation of the Times Pavilion. Based on the interpretation of the Times China brand, the designer puts forward the spatial concept of apocalypse, extracts the three keywords of space , matter and energy , and further gives a design response to this spatial concept.
- Inspiration
- Most of the previous space designs were static, conceived and planned forinvariability. In this design, the designer tries to break the restricted space form, and create a human dependent circulation in the limited space of the Times Pavilion.
- Project Duration
- The project started in July 2018 in Gunang Zhou, China and finished in March 2020.
- Operation Flow
- Through the linkage of the track, machinery and program, the designer switches the moving trail of the wall back and forth to activate the whole space. In this brand new mode, viewers feel they have entered a different space, where they have a real sense of life.
- Team Members
- Teng Gu, Rui Hua Chen
- Image Credits
- Teng Gu
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