Spazio Lenovo Interieur van vlaggenschipwinkel by Alessandro Luciani

Spazio Lenovo Interieur van vlaggenschipwinkel by Alessandro Luciani is a highly esteemed winner of the very prestigious 2021 A' Design Award in Zilver in Interieur en Tentoonstellingsontwerp Competition Category.

ZilverInterieur· 2021

Spazio Lenovo Interieur van vlaggenschipwinkel

by Alessandro Luciani

Client: Alessandro Luciani

A' Design Award in Zilver Winner in Interieur Category

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Verified Award Winner

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Colors

The Design

About Spazio Lenovo Interieur van vlaggenschipwinkel

Spazio Lenovo is een winkelinterieur van een vlaggenschipwinkel verdeeld over twee verdiepingen, met een totale oppervlakte van 900 vierkante meter. De begane grond is een flexibele expositieruimte die ook promotionele evenementen en shows kan huisvesten. Displaytafels hebben dunne glazen bladen met verzonken monitoren voor digitale productinformatie. Een grote LED-wand rijst omhoog door het plafond en is zichtbaar vanaf de straat. De trap is bekleed met dichroïsch glas en de treden zijn voorzien van LED-verlichting. Dertien verticale groene kolommen vormen een tuingebied, waardoor technologie en natuur worden gecombineerd.

The Recognition

About the A' Design Award in Zilver

Spazio Lenovo Interieur van vlaggenschipwinkel is winnaar van de A' Design Award in Zilver, een buitengewoon prestigieuze erkenning die wordt toegekend aan topontwerpen die prachtig en indrukwekkend zijn. Winnaars in Zilver zijn enorm briljante en uiterst creatieve werken die de uitmuntende expertise, het talent en de scherpzinnigheid van hun ontwerpers illustreren. Spazio Lenovo Interieur van vlaggenschipwinkel wordt verwacht een prachtig paradepaardje te zijn dat opmerkelijk professioneel en diepgaand innovatief is. Dit ontwerp dat de A' Design Award in Zilver heeft gewonnen, is een hoogst opmerkelijke, bewonderde uitvinding die baat en de grenzen van kunst, wetenschap, ontwerp en technologie verlegt. Spazio Lenovo Interieur van vlaggenschipwinkel is een zeer benijde creatie die verlangens oproept, positieve gevoelens brengt en verbazing en verwondering doet ontvlammen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Concept store of about 900 square meters spread over two floors.
One of the first innovations is the abolition of cash desks, all payment transactions take place on the move and in digital form The ground floor was designed as a flexible exhibition space to be used also for promotional events and shows. The displays with a colorful design have inside the glass top, recessed monitors for a digital product communication that integrates with a visual communication on the wall and a large LedWall visible also from the street, which pierces the ceiling and rises up the second floor.
Dimensions & Packaging: The store is spread over two floors for a total of 900 square meters
Tags: Spazio Lenovo, Alessandro Luciani Designer, Retail Design,
Production Technology: Dichroic glass, LedWall, Wood,
Design Challenge: The first floor consists of two large areas: One Commercial and the other Business for companies and consists of different experiences: Gaming, Virtual Reality, New products, Listening to Music, Motorola brand products and a Bistrot where you can eat or have a coffee, immersed in a large garden, consisting of 13 vertical columns of green, a real meeting place. In addition, there are dedicated functional spaces for co-working and smat-working. All the tables created for Lenovo, have a thin top where digital labels are inserted inside to communicate the product on display
Research: The human centered design, wanted to create a common thread, shortening the distance between the outside world, en plein air, and that of the interior, closed, typical of a traditional store. A functional environment contaminated by the 13 columns of real vertical green present inside, by a floor that evokes that of the gardens, by LED light wires, dichroic glass and large video walls for a completely digital communication. The space has been optimized to make it easy for people to move from one activity to another, areas have been designed to offer immersive experiences, in themselves and in the products
Inspiration: Hi-Tech&green philosophy. The philosophy that guided the design follows a thought where technology and nature come together and coexist in great synergy and harmony, where one cannot do without the other, with particular attention to Man and the world in which he lives.
Spazio Lenovo is not a traditional store, but a cultural ecosystem where Technology and Nature enter into symbiosis, creating a fluid, elegant environment, in which the transition between green and metal becomes easy, immediate and functional, as in the sociability of a Greek agora.
Project Duration: The project started in May 2020 in Milano - Italy and finished in September 2020
Operation Flow: The ground floor was designed as a flexible exhibition space to be for promotional events and shows. The displays with a colorful design have inside the glass top, recessed monitors for a digital product communication that integrates with a visual communication on the wall and a large LedWall visible also from the street, which pierces the ceiling and rises up the second floor.The staircase leading to the first floor has been completely covered with dichroic glass "with its chromatic and reflective effects while the steps have LED lighting that follows the person as he climbs the stairs, like the keys of a piano
Team Members: Alessandro Luciani
Grottini srl
Image Credits: Lenovo Italy