J1M5 Boutique Boetiek Interieurontwerp by Various Associates

J1M5 Boutique Boetiek Interieurontwerp by Various Associates is a highly esteemed winner of the very prestigious 2021 A' Design Award in Brons in Interieur en Tentoonstellingsontwerp Competition Category.

BronsInterieur· 2021

J1M5 Boutique Boetiek Interieurontwerp

by Various Associates

Client: Various Associates

A' Design Award in Brons Winner in Interieur Category

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Verified Award Winner

Verify Award Status for #115786

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About J1M5 Boutique Boetiek Interieurontwerp

J1M5 Boutique is een multi-merk mode-winkelinterieur van 266 vierkante meter in Qingdao, China. De koffer vormt het leidende concept van het ontwerp. Kasten draaien 360 graden op horizontaal niveau en kunnen vrij worden geopend en gesloten, waardoor elke unit kan fungeren als kolom, kledingrek, kledingkast, paskamer of etalage. Door de kasten te verplaatsen, verandert de indeling en de looproutes van de catwalk, en ontstaat er open vloeroppervlak voor pop-up evenementen en kleine persconferenties. Het plafond is gemaakt van microcement en roestvrij staal en verbergt de verplaatsbare railsystemen, de verlichting en de airconditioning.

The Recognition

About the A' Design Award in Brons

J1M5 Boutique Boetiek Interieurontwerp is winnaar van de A' Design Award in Brons, een hoogst prestigieuze erkenning die wordt toegekend aan uitstekende ontwerpen die zich onderscheiden door creativiteit, vindingrijkheid en scherpzinnigheid. Winnaars in Brons zijn ruimschoots vaardige en opvallend creatieve artefacten die de grote ervaring, verbeelding en het vernuft van hun ontwerpers bevestigen. J1M5 Boutique Boetiek Interieurontwerp wordt verwacht een hooggewaardeerd, bewonderd en gekoesterd object te zijn dat opmerkelijk professioneel en innovatief is. Dit ontwerp dat de A' Design Award in Brons heeft gewonnen, verwerkt de beste praktijken in kunst, wetenschap, ontwerp en technologie en is uitstekend door zijn aandacht voor detail. J1M5 Boutique Boetiek Interieurontwerp bevredigt schitterend behoeften, raakt verlangens, charmeert gevoelens en spreekt de nieuwsgierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The designers conceived J1M5 Boutique by taking "suitcase" as the design concept. The team combined the movable, flexible features of suitcase with the origin of multi-brand boutique, and at the same time took full account of spatial layout, circulation, colour palette and experiences, thereby working out unique spatial languages that blend logic with artistry.
Dimensions & Packaging: 1. The cabinet can rotate 360 degrees at horizontal level.
2. The cabinet satisfies needs of multipul functions, including flexible brand display, flexible cloth rails, flexible fitting room mirrors and fitting rooms.
3. The ceiling hides complex systems behind, including cabinet moving tracks, spot lighting and air conditioning systems.
4. The lighting design shows a combination of ceiling light board and PC frosted materials.
And the area of project is: 266 square meter.
Tags: buyer shop, suitcase, reflections, fashion trends, changeable space, aesthetics, flexibility, fun
Production Technology: 1. The cabinets are capable of rotating 360 degrees at horizontal level and being opened and closed casually. It has flexible cloth rails and fitting room mirror to form a multi-functional fitting room, which is made of livid wood materials.
2. The ceiling integrates with complex systems, including cabinet moving tracks, spot lighting and air conditioning systems. The ceiling is made from micro cement and stainless steel.
3. The lighting design shows a combination of ceiling light board and PC frosted materials.
Design Challenge: The ceiling is characterized by a sense of order and an structural aesthetic. It hides complex systems behind, including lighting, fire prevention system, and cabinet moving tracks, which are coordinated and integrated into a whole.
Research: Cabinets are made capable of rotating 360 degrees at horizontal level. Therefore, adjustment of a single structure will lead to the change of the entire space. Each combination of structures is a new presentation of functions and visual effects.
Inspiration: Based on the prototype of a single suitcase, various ways of use were worked out to satisfy different functions. It can be a column, a rail, a wardrobe, a fitting room, or even a display window.
This is a space with changeable structures. It can be either empty or full of columns. Various Associates broke the conventional imagination of all kinds of stores, and created a distinctive retail space for J1M5 based on functional demands and subversive design approaches.
Project Duration: The project started in April 2020 and finished in October 2020 in Qingdao, China.
Operation Flow: The position of columns can be adjusted to generate different catwalk routes and spatial patterns, so as to meet varying demands for catwalk shows. Columns are moved to two sides and combined as a matrix. In this way, the usable area of the space is maximized to serve a wide spectrum of events, such as pop-ups and small-scale press conferences of brands. All other functional areas in the store are distinctive and cater for daily shooting needs.
Team Members: Lead Designers: Dongzi Yang
Lead Designers: Qianyi Lin
Design Team: Bo Huang
Design Team: Meiyu Jiang
Image Credits: photo by: Feng Shao