VB Home Winkelinrichting by Martin Chow is a highly esteemed winner of the very prestigious 2021 A' Design Award in Brons in Interieur en Tentoonstellingsontwerp Competition Category.

BronsInterieur· 2021

VB Home Winkelinrichting

by Martin Chow

Client: Hot Koncepts Design Ltd.

A' Design Award in Brons Winner in Interieur Category

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Verified Award Winner

Verify Award Status for #115893

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About VB Home Winkelinrichting

Het is de eerste winkel voor Villeroy en Boch Home Services (VB Home) in China. De winkel is gevestigd in een gerenoveerd gebied, dat voorheen een fabriek was. Designer stelde het thema "Home sweet home" voor aan de interieurs op basis van de toepassing van VB-producten en de Europese levensstijl. Designer besteedt veel tijd aan het begrijpen van de geschiedenis en verschillende soorten VB-producten. Na het gesprek met de opdrachtgever was iedereen het uiteindelijk eens over het thema "Home sweet home" voor het interieurontwerp.

The Recognition

About the A' Design Award in Brons

VB Home Winkelinrichting is winnaar van de A' Design Award in Brons, een hoogst prestigieuze erkenning die wordt toegekend aan uitstekende ontwerpen die zich onderscheiden door creativiteit, vindingrijkheid en scherpzinnigheid. Winnaars in Brons zijn ruimschoots vaardige en opvallend creatieve artefacten die de grote ervaring, verbeelding en het vernuft van hun ontwerpers bevestigen. VB Home Winkelinrichting wordt verwacht een hooggewaardeerd, bewonderd en gekoesterd object te zijn dat opmerkelijk professioneel en innovatief is. Dit ontwerp dat de A' Design Award in Brons heeft gewonnen, verwerkt de beste praktijken in kunst, wetenschap, ontwerp en technologie en is uitstekend door zijn aandacht voor detail. VB Home Winkelinrichting bevredigt schitterend behoeften, raakt verlangens, charmeert gevoelens en spreekt de nieuwsgierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is the first shop for Villeroy & Boch home servies (VB Home) in China. The shop ia located in renovation area, it was a factory before. Designer proposed the them "Home sweet home" to the interiors based on the application of VB products and European lifestyle.
Dimensions & Packaging: The shop is around 1000 square meter.
Tags: #shop, # VBhome, #Villeroy&Boch, #Homesweethome, #interior, #hotkoncepts, #martinchow
Production Technology: Wall paper, paint finish, tiles and stone are the main materials applied in the shop.This
Design Challenge: The hardest part of the design must be the limited construction budget, especially in very special year 2020. Lucky we have excellent products, so the main job for designer is highlight the products with theme "home".
Research: As it is the first shop for VB home, so designer must clearly understand history and product characters of Villeroy & Boch. It is famous German brand which started form 1748. Therefore designer really hope to bring German touch in the shop, in terms of lifestyle, taste and even smell.
Inspiration: Designer proposed the them "Home sweet home" to the interiors based on the application of VB products and European lifestyle. Therefore entry is very imporatant as it is the frist impression. Designer proposed lots of plant but no single product image to enhance the home theme. After entering the shop, the first thing we see is the home setting such as open kitchen, dinning and living areas with all VB products. Customers would feel relax to stay and select products in the shop.
Project Duration: The project started in April 2020 and finished in October 2020 in Shnaghai, China.
Operation Flow: This is the first shop for Villeroy & Boch home series (VB home) in China. Designer spend much time on understanding the history and different types of VB products. After the discussion with the client, finally all agreed the them "Home sweet home" for the interior design. Designer also hope to bring European lifestyle to all customers through the interior setting, use of open ceiling and even smell of the shop.
Patents: Copyright belongs to Hot Koncepts Design Limited.
Team Members: Martin Chow,
Yu Wen Xian,
Fang Ying
Image Credits: Photographer Kimi Guan.