Athletic Illustratieserie by Hao Li is a highly esteemed winner of the very prestigious 2021 A' Design Award in Brons in Beeldende Kunst en Kunstinstallatie Ontwerp Competition Category.

BronsBeeldende Kunst· 2021

Athletic Illustratieserie

by Hao Li

Client: Hao Li

A' Design Award in Brons Winner in Beeldende Kunst Category

11,251

Verified Award Winner

Verify Award Status for #116186

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Athletic Illustratieserie

Athletic is een reeks sportgerelateerde illustraties gemaakt met digitale schildersoftware. Elke afbeelding herleidt een complexe atletische beweging tot eenvoudige lijnen en vormen. De meest representatieve houding van elke sport werd geselecteerd na een uitgebreide studie van referentiebeelden. Er werden aangepaste penselen en texturen ontwikkeld om het oppervlak van traditioneel schilderen op papier op te roepen. Elk origineel kunstwerk meet 1920 bij 1920 pixels bij 72 dpi. De serie heeft als doel de schoonheid en de energie te tonen die schuilgaan in een enkel moment van beweging.

The Recognition

About the A' Design Award in Brons

Athletic Illustratieserie is winnaar van de A' Design Award in Brons, een hoogst prestigieuze erkenning die wordt toegekend aan uitstekende ontwerpen die zich onderscheiden door creativiteit, vindingrijkheid en scherpzinnigheid. Winnaars in Brons zijn ruimschoots vaardige en opvallend creatieve artefacten die de grote ervaring, verbeelding en het vernuft van hun ontwerpers bevestigen. Athletic Illustratieserie wordt verwacht een hooggewaardeerd, bewonderd en gekoesterd object te zijn dat opmerkelijk professioneel en innovatief is. Dit ontwerp dat de A' Design Award in Brons heeft gewonnen, verwerkt de beste praktijken in kunst, wetenschap, ontwerp en technologie en is uitstekend door zijn aandacht voor detail. Athletic Illustratieserie bevredigt schitterend behoeften, raakt verlangens, charmeert gevoelens en spreekt de nieuwsgierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a series of illustrations, in the work I have tried to present the texture of traditional painting by using digital tech.
At the same time, generalize the complex form of motion into simple lines and shapes is another thought of mine, in this way I can show how dynamic and beautiful the motion of sports is.
Dimensions & Packaging: The original painting size is 1920X1920 pixels, 72 dpi by each.
Tags: sports, motion, shape, movement, illustration
Production Technology: This is an illustration series made completely by computer painting software, Adobe Photoshop.
Inspired by traditional painting on paper, I tried to restore the sense of the material in traditional painting with software, through many attempts, I finally created the most suitable brushes and textures.
Design Challenge: The key to this series is to accurately grasp the most unique characteristics of each movement and present it through the simplest graphics and lines.
In the process of collecting information, I noticed that each sport contains a large number of body movements, how to find the most representative and at the same time aesthetic movements in so many movements is the biggest challenge I faced.
Research: In order to better complete this series, I did a lot of searching for each relevant movement and summarized the most representative movements from a large number of picture materials.
After completing this step of selection, the next step is to simplify the complex body language and retain the most critical information. Therefore, while taking into account both the form and aesthetics, every line and every piece of the figure presented in the picture has its own necessity
Inspiration: I did an animation about badminton a few years ago, and since then I have been fascinated by the expression of sports-related topics. In this series, I focused more on capturing the beauty of the moment than showing the whole process of sports, and I found that each sport has its own standard movements, and they present a unique form that is easily recognizable and has a strong sense of beauty. So I decided to create this series of illustrations.
Project Duration: The project is made in 2019 and featured in Behance Illustration in January 2021.
Operation Flow: This is a sports-themed illustration that tries to convey to the viewer the unique beauty of each sport.
Image Credits: Image #1: Illustrator Hao Li, Athletic, 2019.
Image #2: Illustrator Hao Li, Athletic, 2019.
Image #3: Illustrator Hao Li, Athletic, 2019.
Image #4: Illustrator Hao Li, Athletic, 2019.