Perceived Design Value Ontwerponderzoek by Aija Freimane

Perceived Design Value Ontwerponderzoek by Aija Freimane is a highly esteemed winner of the very prestigious 2021 A' Design Award in IJzer in Meta, Strategisch en Dienstverleningsontwerp Competition Category.

IJzerDienstverlening· 2021

Perceived Design Value Ontwerponderzoek

by Aija Freimane

Client: Aija Freimane

A' Design Award in IJzer Winner in Dienstverlening Category

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Verified Award Winner

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The Design

About Perceived Design Value Ontwerponderzoek

Perceived Design Value is een postdoctoraal onderzoeksproject naar de toegevoegde waarde van design. Het onderzoek verduidelijkt hoe designwaarde wordt ervaren door gebruikers uit vijf generaties en vier sociaaleconomische klassegroepen. Indicatoren voor ervaren waarde worden aanbevolen om tevredenheid, geluk en welzijn te meten als eindresultaten van product- en dienstgebruik. Het onderzoek definieert ook een drieledig ontwerpproces en een zelfevaluatiematrix voor designvolwassenheid. De belangrijkste resultaten zijn gepubliceerd in een A5-boek van 89 pagina's. Het doel is om bedrijven, overheden en de samenleving te helpen design bewuster toe te passen.

The Recognition

About the A' Design Award in IJzer

Perceived Design Value Ontwerponderzoek is winnaar van de A' Design Award in IJzer, een prestigieuze erkenning die wordt toegekend aan goede ontwerpen die voldoen aan de professionele en industriële eisen die worden verwacht van goed ontworpen creaties. Winnaars in IJzer tonen grote vaardigheid, hoge specialisatie, deskundig inzicht en het creatieve vermogen van hun makers. Perceived Design Value Ontwerponderzoek wordt verwacht een hooggewaardeerde, bewonderde en gekoesterde creatie te zijn die praktisch en innovatief is. Dit ontwerp dat de A' Design Award in IJzer heeft gewonnen, integreert de beste praktijken uit de sector en heeft bekwame technische kenmerken die verbonden zijn met knowhow en talent. Perceived Design Value Ontwerponderzoek wordt gerespecteerd om zijn grondigheid en is ontworpen om verbeteringen van de levenskwaliteit te bieden die helpen de wereld een betere plek te maken.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The postdoctoral research in design clarifies the added value of design from the perspectives of users spanning five generations and four socioeconomic class groups by recommending perceived value indicators of design that measure satisfaction, happiness, and well-being as end results of product and service usage.
Dimensions & Packaging: Research for Design, The book of the main research results A5, 89 pp. Innovative approach on design's added value from the user perspective by analyzing design's socioeconomic impact from five generations and four socioeconomic class groups.
Tags: Design added value, Design's socieoconomic impact, Design indicators, conditionally subjective value, generations, socioeconomic class groups
Production Technology: The postdoctoral study in Design - new knowledge and theory of design's added value: defined design definition and design among other disciplines, described triple design process, decoded perceived value indicators of design, developed self-assessment design's maturity matrix.
Design Challenge: The challenge was to address the need to measure the socioeconomic impact of design and the role of design alongside other intangible assets in value creation identified by the European Commission. Ideas such as “good design always creates good value” and “design adds value” support the proposition that design impacts society and contributes to the economy but do not provide reliable and evidence-based tools to demonstrate that fact.
Research: The postdoctoral research as the local–global case study clarifies the added value of design from the perspectives of users spanning five generations and four socioeconomic class groups by recommending perceived value indicators of design that measure cultural and personal satisfaction, happiness, and well-being as end results of product and service usage.
Inspiration: The objective of this research was to decode design added value by identifying aspects that may help businesses, governments, and society apply design more consciously and mindfully to determine the value proposition as a customer-perceived value and total customer benefit.
Project Duration: The project started in October 2017 in Latvia and finished in September 2020 and was financed by the European Regional Development Fund and the Republic of Latvia.
Operation Flow: The defined perceived value indicators of design succeeded in reflecting conditional subjective values and contributed to developing user-centered design-driven businesses by understanding meanings that people feel, sense, and receive when using products and services.
Team Members: Solo research.
Image Credits: Full postdoctoral research "Identification system of Design's socioeconomic impact":
https://01a185bd-defe-4101-9c4c-67cf29c9e773.filesusr.com/ugd/ed7c53_09da1ba5702449b2adc3fabfe02a3e21.pdf