S-oil Total Kalenderillustratie by Kaze Park

S-oil Total Kalenderillustratie by Kaze Park is a highly esteemed winner of the very prestigious 2021 A' Design Award in IJzer in Grafisch, Illustratie en Visuele Communicatie Ontwerp Competition Category.

IJzerGrafisch· 2021

S-oil Total Kalenderillustratie

by Kaze Park

Client: S oil Total

A' Design Award in IJzer Winner in Grafisch Category

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Verified Award Winner
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Colors

The Design

About S-oil Total Kalenderillustratie

Hij ontwierp een kalenderillustratie. In dit kalenderontwerp zijn diverse omgevingen en elementen waarbij geraffineerde olie is gebruikt, tot uitdrukking gebracht in een plancompositie. Het wordt afgebeeld als een voertuig en een motorfiets, representatieve transportmiddelen. En het is ontworpen op basis van verschillende factoren, zoals stad, natuurlijk, milieu en weer. Het is een grafisch ontwerp van een nieuwe expressiemethode die stijl en computergraphics combineert, bewerkt op een manier met behulp van een penseel, een traditionele schildertechniek uit de Republiek Korea.

The Recognition

About the A' Design Award in IJzer

S-oil Total Kalenderillustratie is winnaar van de A' Design Award in IJzer, een prestigieuze erkenning die wordt toegekend aan goede ontwerpen die voldoen aan de professionele en industriële eisen die worden verwacht van goed ontworpen creaties. Winnaars in IJzer tonen grote vaardigheid, hoge specialisatie, deskundig inzicht en het creatieve vermogen van hun makers. S-oil Total Kalenderillustratie wordt verwacht een hooggewaardeerde, bewonderde en gekoesterde creatie te zijn die praktisch en innovatief is. Dit ontwerp dat de A' Design Award in IJzer heeft gewonnen, integreert de beste praktijken uit de sector en heeft bekwame technische kenmerken die verbonden zijn met knowhow en talent. S-oil Total Kalenderillustratie wordt gerespecteerd om zijn grondigheid en is ontworpen om verbeteringen van de levenskwaliteit te bieden die helpen de wereld een betere plek te maken.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: He designed an illustration to be displayed on the calendar of S oil
Total a South Korea oil refinery.

In this calendar design the various environments and elements in which oil refining is entered are expressed as illustrations. It was constructed based on representative means of transportation and was designed with a concept according to various components such as various vehicles city center natural space and weather such as winter.
Dimensions & Packaging: S oil Total calendar illustration was created in Photoshop Rgb Cmyk color mode. The size is 400mm x 610mm. It was produced as an art calendar.
Tags: kazepark, soil, illustration, total, digital, calendar, art, southkorea, artist
Production Technology: In this case the brush used in traditional South Korea painting is used to create texture. And it first scans it and saves it as digital data.

Using the digital program adobe Photoshop sketch basic color and detail color using the touch of a traditional korea brush are performed in order. The important point here is that the traditional korea way of expressing pictures is a art that is expressed with digital graphics.
Design Challenge: The illustration he should have made was an illustration expressing the realistic and intuitive parts where the products made by the refinery are used. Since the calendar has the meaning of the time and season of the year. It was necessary to produce an illustration in consideration of seasonal elements that can be expressed in the flow and space of time.
In this project. He expressed the energy of oil refinery and the energy of the vehicles using it with a sense of speed and brush touch.
Research: A brush is one of the elements used in painting in Korea.

He uses a traditional Korean brush to express the touch of paintings. And his expression was embodied in a new form of illustration, with the encounter between digital graphics and traditional painting styles.

In this project, he emphasized the association with realistic human-connected objects. The important concept of this project is transportation.
Inspiration: He liked cars since he was young and his illustration also has a lot about cars. The oil refinery S oil Total contacted him about the calendar making project and he expressed his illustration on the calendar project.
Project Duration: The illustration of this project began design production in august 2016 and was released in Seoul. South Korea in January 2017.
Operation Flow: He believes that the value of the product made by S oil Company in South Korea with Total a global oil refinery company is great.

Refined oil is used in various places around the world and it is used most widely and contains its value and meaning in a means of transportation familiar to people.

The fast and tremendous energy from oil powered cars and motorcycles makes peoples lives better and still works as good energy around us.

His illustrations expressed that energy.
Image Credits: image #1 KazePark S-OIL TOTAL calendar-01
image #2 KazePark S-OIL TOTAL calendar-02
image #3 KazePark S-OIL TOTAL calendar-03
image #4 KazePark S-OIL TOTAL calendar-04
image #5 KazePark S-OIL TOTAL calendar-05