BonBonne Nuit Snoepverpakking by Ka Wai Tsun

BonBonne Nuit Snoepverpakking by Ka Wai Tsun is a highly esteemed winner of the very prestigious 2021 A' Design Award in IJzer in Verpakkingsontwerp Competition Category.

IJzerVerpakking· 2021

BonBonne Nuit Snoepverpakking

by Ka Wai Tsun

Client: Ka Wai (Rae), Tsun

A' Design Award in IJzer Winner in Verpakking Category

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Colors

The Design

About BonBonne Nuit Snoepverpakking

BonBonne Nuit is een verpakkingsontwerpserie voor snoep. De naam combineert twee Franse woorden, bon bon, wat snoep betekent, en bonne nuit, wat goedenacht betekent. Het concept nodigt klanten uit om hun eigen heldere dromen te proeven. De verpakkingen gebruiken een montagestijl die surrealistische elementen samenbrengt. Omdat heldere dromen controleerbaar zijn, suggereert het verhaal op elke verpakking een verlangen dat mensen waarschijnlijk hebben. De conceptuele productnamen zijn bedoeld om fantasierijke taferelen in gedachten op te roepen. De serie omvat drie zakjes, drie ronde miniboxen en twee rechthoekige dozen met handvat.

The Recognition

About the A' Design Award in IJzer

BonBonne Nuit Snoepverpakking is winnaar van de A' Design Award in IJzer, een prestigieuze erkenning die wordt toegekend aan goede ontwerpen die voldoen aan de professionele en industriële eisen die worden verwacht van goed ontworpen creaties. Winnaars in IJzer tonen grote vaardigheid, hoge specialisatie, deskundig inzicht en het creatieve vermogen van hun makers. BonBonne Nuit Snoepverpakking wordt verwacht een hooggewaardeerde, bewonderde en gekoesterde creatie te zijn die praktisch en innovatief is. Dit ontwerp dat de A' Design Award in IJzer heeft gewonnen, integreert de beste praktijken uit de sector en heeft bekwame technische kenmerken die verbonden zijn met knowhow en talent. BonBonne Nuit Snoepverpakking wordt gerespecteerd om zijn grondigheid en is ontworpen om verbeteringen van de levenskwaliteit te bieden die helpen de wereld een betere plek te maken.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In order to fully bring out the concept, imagination is key. The design of the packages uses a montage style that brings together surrealistic elements. Since lucid dreams are controllable, the stories of each package are suggestive of the desires people most likely would have. Moreover, the conceptual names of each product are meant to trigger imaginative sceneries in customers’ heads.
Dimensions & Packaging: Image#1 Width 90mm x Depth 35mm x Height 130mm each, Image#2-3 Width 130mm x Depth 60mm x Height 105 mm each, Image#4 Width, Depth, Height 85mm each
Tags: Food packaging, Design, Collage, Photoshop, Surrealism, Quirky, Dreamy, Colourful, Candy, Lucid Dream
Production Technology: To construct a unique collage, photoshop was used to create the tone, colour, and mixture of images.
Design Challenge: The biggest challenge of the design process was to come up with the best way to create a design that leads the viewer to visualise the scenery by only looking at each package. The combination of collaged images, as well as the subtle tone and colour changes, complete the whole design.
Research: During the research, the key purpose was to look for what kind of design approach would ideally lead users to imagine what they see on the package, as if they were the protagonist of the dream. Illustrating was considered at the beginning to present each dream. This way, though, might feel lack of realism and make it difficult for users to build a connection. Therefore, after considerations, photoshop was chosen to create collages of different elements to finalise the designs of the packages.
Inspiration: There are always setbacks in life, and sometimes lucid dreams are the only place to get comfort and where dreamers can freely control. The concept behind this shop is to let their customers to have a taste of their own lucid dreams. In French, bon bon means candy, and bonne nuit means good night. Therefore, the two French words combined together become the brand name, BonBonne Nuit.
Project Duration: BonBonne Nuit was created and finished in March 2020 in Vancouver.
Operation Flow: Three pouches, three mini round boxes and two rectangular handle boxes, each with various special flavours of sweets.
Patents: Copyrights belong to Ka Wai (Rae) Tsun, 2020.