Rhapsody Ketting by Arash Raad is a highly esteemed winner of the very prestigious 2021 A' Design Award in Zilver in Sieradenontwerp Competition Category.

ZilverSieraden· 2021

Rhapsody Ketting

by Arash Raad

Client: Arash Raad

A' Design Award in Zilver Winner in Sieraden Category

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Colors

The Design

About Rhapsody Ketting

Rhapsody is een handgemaakte ketting van 925 zilver. Het ontwerp is gebaseerd op islamitische geometrische patronen die zich in de loop van eeuwen hebben ontwikkeld in het Midden-Oosten en Noord-Afrika. Sculpturale plooien en ruches transformeren de hoekige geometrie van deze patronen tot een draagbare vorm die het menselijk lichaam volgt. Rhapsody wordt vervaardigd in Mashhad, Iran, een stad die bekendstaat om haar traditionele ambachten, met gebruik van traditionele gereedschappen, technieken en materialen. De ketting meet 175 bij 160 bij 45 millimeter. Het doel is om een rijk cultureel erfgoed te verenigen met hedendaags sieraadontwerp.

The Recognition

About the A' Design Award in Zilver

Rhapsody Ketting is winnaar van de A' Design Award in Zilver, een buitengewoon prestigieuze erkenning die wordt toegekend aan topontwerpen die prachtig en indrukwekkend zijn. Winnaars in Zilver zijn enorm briljante en uiterst creatieve werken die de uitmuntende expertise, het talent en de scherpzinnigheid van hun ontwerpers illustreren. Rhapsody Ketting wordt verwacht een prachtig paradepaardje te zijn dat opmerkelijk professioneel en diepgaand innovatief is. Dit ontwerp dat de A' Design Award in Zilver heeft gewonnen, is een hoogst opmerkelijke, bewonderde uitvinding die baat en de grenzen van kunst, wetenschap, ontwerp en technologie verlegt. Rhapsody Ketting is een zeer benijde creatie die verlangens oproept, positieve gevoelens brengt en verbazing en verwondering doet ontvlammen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rhapsody is a hand-crafted fine jewellery designed for today’s most elegant and sophisticated tastes, while it revives the glory of Middle-Eastern cultures and their rich and epic history. It is made by employing traditional techniques and material in Mashhad city in Iran, a destination of Muslim pilgrimage and a center of traditional crafts. Rhapsody is a modern wearable sculpture based on Islamic geometry that is made for anyone who is eager for an elegant and stylish look.
Dimensions & Packaging: Dimension: 175 mm x 160 mm x 45 mm
Material: Silver 925
Tags: Jewelry, jewellery, necklace, art jewelry, art jewellery, geometric jewelry, geometric jewellery, contemporary jewelry, contemporary jewellery, accessories
Production Technology: Design begins with searching through a variety of Islamic geometry sources to select capable patterns to be developed into a novel design. Designing continues with developing irritations through hybrid hands-on and digital process, and then narrowing down sketches and producing mock-ups. The next is trying mock-ups on the human body, collecting feedback from users, and refining the product through a round of revisions. The jewelries are hand-crafted with traditional techniques and material.
Design Challenge: In this project, we encountered two significant challenges. First, we are committed to design jewelleries that are innovative and fresh to a contemporary eye, while they are rooted in history. Tightrope walking and maintaining balance between the past and future is the hardest creative challenge we often encounter. Second complicated challenge we faced was to transform the angular geometry of architectural patterns into a sculptural and wearable form that fits and adorns the human body.
Research: In the first instance, I'm working with patterns and geometry embedded in Islamic architecture and design, which I have grown up surrounding by it, therefore it's organically inherent to my knowledge of design. Over the course of years, I have integrated the vernacular knowledge of Islamic geometry with the contemporary aesthetics and theories. For this project we searched through over 200 different patterns to find one through which we can develop a wearable, innovative, and elegant design.
Inspiration: This project is inspired by Islamic geometric patterns that have evolved over centuries in the Middle East and North Africa. The sculptural folds and ruffles recall the vicissitudes of history and life of these people, where its glory and beauty is woven together with pain and grief. And its rigidity and cohesion manifest the strength, richness and glory of a culture and people that have been hardened through conflicts and invasions and have been invincibled with the power of love and beauty.
Project Duration: This project started in February 2020 in Mashhad, Iran and the first sample produced in December 2020. A' Design Award & Competition will be the premiere introduction of this product to the world.
Operation Flow: Influenced by the Middle-Eastern cultural pride and growing tendencies towards revisiting the heritage, in Arash Raad Design, we are dedicating our effort to create products that fulfills both the dignity of a rich culture, and the elegance of today. We believe “Rhapsody” conveys authenticity and novelty at the same time. To aim this goal, we combined vernacular knowledge and traditional tools and material with contemporary aesthetics and theories.
Image Credits: Image #1:Photographer Mojtaba Mohammadi, Rhapsody, 2021. Image #2: Photographer Mojtaba Mohammadi, Rhapsody, 2021. Image #3: Photographer Mojtaba Mohammadi, Rhapsody, 2021. Image #4: Photographer Mojtaba Mohammadi, Rhapsody, 2021. Image #5: Photographer Mojtaba Mohammadi, Rhapsody, 2021.
Video: Director Ali Ebrahimi Sani, Rhapsody, 2021.