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Giesinger Beerhalle Primaire functie: Interieurontwerp bierlokaal by Guel Koc Janssen

Giesinger Beerhalle Primaire functie: Interieurontwerp bierlokaal by Guel Koc Janssen is a highly esteemed winner of the very prestigious 2021 A' Design Award in Zilver in Interieur en Tentoonstellingsontwerp Competition Category.


ZilverInterieur· 2021

Giesinger Beerhalle Primaire functie: Interieurontwerp bierlokaal

by Guel Koc Janssen

Client: Gul Koc Gmbh

A' Design Award in Zilver Winner in Interieur Category

Colors

The Design

About Giesinger Beerhalle Primaire functie: Interieurontwerp bierlokaal

Giesinger Beerhalle is een bierlokaal en evenementenruimte in München, Duitsland. De hoofdzaal beslaat 180 vierkante meter, heeft een plafondhoogte van 4,5 meter en biedt plaats aan 160 personen. Een netwerk van koperen leidingen loopt van de wanden van de lobby naar een raster op het plafond van de hoofdzaal en verwijst naar het brouwproces. Panoramaramen verbinden gasten met de brouwerij. Gerecyclede bakstenen bekleden de barwand en gerecyclede bierflessen worden verlicht in de lobby. Een gele zeecontainer, ingericht als lounge, biedt privacy ten opzichte van de hoofdzaal.

The Recognition

About the A' Design Award in Zilver

Giesinger Beerhalle Primaire functie: Interieurontwerp bierlokaal is winnaar van de A' Design Award in Zilver, een buitengewoon prestigieuze erkenning die wordt toegekend aan topontwerpen die prachtig en indrukwekkend zijn. Winnaars in Zilver zijn enorm briljante en uiterst creatieve werken die de uitmuntende expertise, het talent en de scherpzinnigheid van hun ontwerpers illustreren. Giesinger Beerhalle Primaire functie: Interieurontwerp bierlokaal wordt verwacht een prachtig paradepaardje te zijn dat opmerkelijk professioneel en diepgaand innovatief is. Dit ontwerp dat de A' Design Award in Zilver heeft gewonnen, is een hoogst opmerkelijke, bewonderde uitvinding die baat en de grenzen van kunst, wetenschap, ontwerp en technologie verlegt. Giesinger Beerhalle Primaire functie: Interieurontwerp bierlokaal is een zeer benijde creatie die verlangens oproept, positieve gevoelens brengt en verbazing en verwondering doet ontvlammen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The guests are guided from the entrance to the main hall by an extravagant pipe artwork. Rough-cut, solid wood tables and beer banks are arranged to create a warm, relaxed atmosphere. Panoramic windows enable the users to connect to the the brewery. A custom-made shipping container is the focal point of the pub and interrupts the space with its striking yellow color. Installed on-site and furnished with crates and a Giesinger green sofa, it acts as a lounge, providing privacy from the main hall.
Dimensions & Packaging
The main hall is 180 square meters with a ceiling height of 4.5M.
Tags
Interior, industrial style, brewery, bar
Production Technology
The network of copper pipes is a central feature and abstractly resembles the brewing process and activity. Starting from the walls of the double height lobby, they flow into the restroom walls and culminate as a grid on the main hall ceiling. Above which is a steel blue acoustic baffle to enhance the music quality. Recycled Giesinger beer bottles are used in the lobby outside of the main hall and inserted with lights to illuminate the G shape. Recycled bricks are cladded on the bar display wall and were locally sourced to reduce the projects carbon footprint.
Design Challenge
It was important to balance the industrial style and open space by creating a sense of coziness.
Research
Research Type: beer hall design.
Research Goal: To create an industrial-style bar with a panoramic window that enables the user to visually connect to the tall, double-height brewing tanks that are inscribed with graffiti artwork; to provide a unique ambiance in which to appreciate Giesinger beer and accommodate three different scenarios as per the design brief.
Inspiration
Inspired by the motto, Think Global, Drink Local, the interior design concept reflects the Giesinger brand in its true industrial essence. Raw elements exposes the brewing process. Reminiscent of the Heillig Geist Kirche in Giesing, the interior walls are cladded with concrete and brick. Giesinger CI colours green, yellow, and dark blue complement the rustic finishes.
Project Duration
The design work started in December 2019, and the construction was completed in September 2020 in Munich, Germany.
Operation Flow
The bar is now the brands representation, from hosting guided tours to events. It includes an office space and a beer hall. A green elevator connects the hall to the storage area and entertains the guests with old beer moving theatrics. The multi-functional pub seats 160 people and can also host corporate events and private parties.
Patents
Giesinger Biermanufaktur & Spez. BraugesellschaftmbH
Branda works
Team Members
Gül Koc-Janssen
Shehroze Yusuf Khan
Vasudha Jindal
Image Credits
Roman Job, Studio für Fotodesign- Munich, Germany

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