Alienergy Energy Drink Primaire Functie: Verpakking voor Energiedrank by Genki Forest is a highly esteemed winner of the very prestigious 2021 A' Design Award in Zilver in Verpakkingsontwerp Competition Category.
ZilverVerpakking· 2021
Alienergy Energy Drink Primaire Functie: Verpakking voor Energiedrank
by Genki Forest
Client: Genki Forest (Beijing) Food Technology Group Co., Ltd.
A' Design Award in Zilver Winner in Verpakking Category
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The Design
About Alienergy Energy Drink Primaire Functie: Verpakking voor Energiedrank
Alienergy is de verpakking voor een suikervrije energiedrank. Het ontwerp maakt gebruik van een slank aluminium blikje van 58 mm breed, 58 mm diep en 142 mm hoog, met een inhoud van 330 ml. Aluminium werd gekozen omdat het efficiënt kan worden gerecycled en hergebruikt. Een alienfiguur, getekend als een uitbreiding van het merklogo, vormt de belangrijkste grafische afbeelding en keert terug in de hele productlijn. Een strak kleurenpalet, rechte lijnen, geometrische vormen en metallic accenten geven het blikje een sterke aanwezigheid in het schap. De informatiehiërarchie benadrukt de suikervrije formule.
The Recognition
About the A' Design Award in Zilver
Alienergy Energy Drink Primaire Functie: Verpakking voor Energiedrank is winnaar van de A' Design Award in Zilver, een buitengewoon prestigieuze erkenning die wordt toegekend aan topontwerpen die prachtig en indrukwekkend zijn. Winnaars in Zilver zijn enorm briljante en uiterst creatieve werken die de uitmuntende expertise, het talent en de scherpzinnigheid van hun ontwerpers illustreren. Alienergy Energy Drink Primaire Functie: Verpakking voor Energiedrank wordt verwacht een prachtig paradepaardje te zijn dat opmerkelijk professioneel en diepgaand innovatief is. Dit ontwerp dat de A' Design Award in Zilver heeft gewonnen, is een hoogst opmerkelijke, bewonderde uitvinding die baat en de grenzen van kunst, wetenschap, ontwerp en technologie verlegt. Alienergy Energy Drink Primaire Functie: Verpakking voor Energiedrank is een zeer benijde creatie die verlangens oproept, positieve gevoelens brengt en verbazing en verwondering doet ontvlammen.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Alien figure is the extension of the logo, by emphasizing the character enables the brand to have a strong connection with this bold mark. Alienergy considered to keep this character as a symbol for the whole energy drink product line. The brand chose a much clean palette and make use of the metal shine for popping accents. Combined with the information hierarchy of emphasizing sugar free, the design distinguishes the product from competitors and expresses the brand attitude of innovation.
- Dimensions & Packaging
- Width 58mm x Depth 58mm x Height 142mm
- Tags
- Branding, Packaging, Can, 3D, Energy drink
- Production Technology
- When we are facing the challenge that plastics bring globally, aluminum became the obvious solution for efficient recycling and repurposing. Alienergy firmly believes that companies today are obligated to help spread the message and values.
- Design Challenge
- This entry is actually our second generation of design. The main challenge we face is that the first Alienergy design has a more natural aesthetic with green and white as the main color scheme. It didn't differentiate enough from the market place and we wanted a more powerful and impactful design but still stay true to our brand concept. This current design features no concrete representation of nature and flavor such as tea leaves or fruits, only strait lines, geometric shapes and more contrasting colors to solidify a more energetic impression on customers.
- Research
- In the current market especially after the pandemic, the trend of health consciousness is rising. We wanted to create a revolutionary product that meets this demand. We conducted surveys both online and offline for the importance of sugar free and the preference of aesthetics in designs after the preliminary stage. Each question were designed to test out our design or unique product features against real competitors in the market side by side, thus be more grounded in our analysis and results. We have more confidence to have science back up our product and packaging design.
- Inspiration
- Alienergy is the first brand in China to create an energy drink without sugar. Our two main goals are highlighting the brand identity and emphasizing the strong function of our energy drink. We think that alien is an appropriate metaphor for the unknown power so we designed around it. The identity is simple enough that it will be easy to memorize, also intriguing for consumers to imagine the whole profile of it.
- Project Duration
- The project started in June, 2020 and completed on October 2020. The design was completed in Beijing, China. The production location is Shanghai, China.
- Operation Flow
- The slim can shape helps the product stand out on the shelf in current retail scenarios and creates a better holding experience for our customers. The 330 ml net weight is also by design. For the brand's flagship product line, this product caters to a larger audience in the energy market and this can size has withstood the test of market. Most customers can finish this drink in one sitting in a comfortable pace without having to carry it by hand.
- Patents
- Label Patent:202030509836.0 , 2020, China.
- Team Members
- Logo type design: Gang Wang
Jiaqi Liu
Logo mark design: Xiaolan Xiao
Packaging design: Xiaolan Xiao
Tianyun Liu
Prepress: Xiaolan Xiao - Image Credits
- Creator: Gang Wang
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