Irrational Slice Informatievisualisatie by Lu Zhao, Ruhe Zhang and Qi Wang

Irrational Slice Informatievisualisatie by Lu Zhao, Ruhe Zhang and Qi Wang is a highly esteemed winner of the very prestigious 2021 A' Design Award in Brons in Grafisch, Illustratie en Visuele Communicatie Ontwerp Competition Category.

BronsGrafisch· 2021

Irrational Slice Informatievisualisatie

by Lu Zhao, Ruhe Zhang and Qi Wang

A' Design Award in Brons Winner in Grafisch Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

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The Design

About Irrational Slice Informatievisualisatie

Irrational Slice is een informatievisualisatieproject dat onderzoeksgegevens in een driedimensionale ruimte presenteert. De gegevens zijn afkomstig uit een cognitief experiment waarin menselijk en machinaal oordeelsvermogen worden vergeleken. Het driedimensionale model is opgebouwd met verwijzing naar de structuur van hersenneuronen. Augmented reality-software zorgt ervoor dat het model verschijnt zodra een gedrukte poster wordt gescand. Kijkers kunnen het model met hun vinger draaien en in- of uitzoomen om de informatie vanuit verschillende invalshoeken te lezen. Het doel is om nieuwe manieren te onderzoeken om informatie waar te nemen en over te dragen.

The Recognition

About the A' Design Award in Brons

Irrational Slice Informatievisualisatie is winnaar van de A' Design Award in Brons, een hoogst prestigieuze erkenning die wordt toegekend aan uitstekende ontwerpen die zich onderscheiden door creativiteit, vindingrijkheid en scherpzinnigheid. Winnaars in Brons zijn ruimschoots vaardige en opvallend creatieve artefacten die de grote ervaring, verbeelding en het vernuft van hun ontwerpers bevestigen. Irrational Slice Informatievisualisatie wordt verwacht een hooggewaardeerd, bewonderd en gekoesterd object te zijn dat opmerkelijk professioneel en innovatief is. Dit ontwerp dat de A' Design Award in Brons heeft gewonnen, verwerkt de beste praktijken in kunst, wetenschap, ontwerp en technologie en is uitstekend door zijn aandacht voor detail. Irrational Slice Informatievisualisatie bevredigt schitterend behoeften, raakt verlangens, charmeert gevoelens en spreekt de nieuwsgierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Based on a variety of visual forms of expression, the information is established in three-dimensional space, and combined with AR technology to deliver multi-dimensional information. On the basis of better interaction, the audience can receive information more clearly by using three-dimensional space. The work aims to open up new ideas of information observation and provide more possibilities for exploring the interactive transmission of information design in the context of digital media art.
Tags: Information Design, Information Visualization, AR, 3D, Poster
Production Technology: Multimedia
Design Challenge: The difficulty lies in the balance between "clear transmission of information" and "better visual effect". During the creation process, I made many attempts, and finally chose to establish data visualization in 3D, hoping to explore new presentation ways of information design so as to find the best balance point. This is a new attempt, and we hope that this 3D presentation can strengthen the sense of connection between the viewer and the data, and make the transmission of information more effective.
Research: The integration of information is a very important part, and it is this data that sets the stage for our later creation. Analyzing the data takes up most of our upfront work, but it's essential. We built a 3D information model based on a large amount of research data, combined with the structure of brain neurons, with the ultimate purpose of exploring people's irrational cognition and judgment, as well as developing new ideas of information observation, so that readers can better understand information through stronger interactive mode.
Inspiration: Inspired by the fact that people's irrational choices are affected by multiple reasons, Seek inspiration from some common but overlooked normalcy in life. Focus on subjective, irrational, emotional moments or cognitive moments that we all have. This is why robots are chosen as the comparison item.The 3D information visualization model and poster were made based on the data obtained from the cognitive experiment of man-machine confrontation.
Project Duration: The project started in March 2020 in China and finished in June 2020 , and was exhibited in "The start of a long journey outstanding works by graduates of 2020 from key arts academics in China” of Hubei Institute of Fine Arts.
Operation Flow: By using AR software to scan pictures,3D information model appears, which can be controlled by fingers to zoom in and out, rotate, etc. So that viewers can read information from multiple angles and enhance interaction.
Team Members: Lu Zhao
Ruhe Zhang
Qi Wang
Xiaoying Li