Yoyic Huojunpaopao Drankflesverpakking by Tingting Wang

Yoyic Huojunpaopao Drankflesverpakking by Tingting Wang is a highly esteemed winner of the very prestigious 2021 A' Design Award in Brons in Verpakkingsontwerp Competition Category.

BronsVerpakking· 2021

Yoyic Huojunpaopao Drankflesverpakking

by Tingting Wang

Client: High-tech MengNiu Dairy (Beijing)CO.,LTD

A' Design Award in Brons Winner in Verpakking Category

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Colors

The Design

About Yoyic Huojunpaopao Drankflesverpakking

Yoyic Huojunpaopao is een flesverpakking ontworpen voor een bruisende drank met levende probiotica. De drank combineert bruisende melkzuurbacteriën met levende probiotica, weinig suiker en geen vet. De fles is gemaakt van hooggetransparant PET om de uitstraling van glas te geven, met een lichte en slanke vorm en een inhoud van 388 milliliter. Het etiket maakt gebruik van een gedurfd Chinees kalligrafisch karakter en bellengrafiek om vitaliteit te suggereren. Het ontwerp beoogt zowel smaak als gezondheid uit te drukken. De fles wordt verkocht in gemakswinkels onder koelketenomstandigheden om de probiotica actief te houden.

The Recognition

About the A' Design Award in Brons

Yoyic Huojunpaopao Drankflesverpakking is winnaar van de A' Design Award in Brons, een hoogst prestigieuze erkenning die wordt toegekend aan uitstekende ontwerpen die zich onderscheiden door creativiteit, vindingrijkheid en scherpzinnigheid. Winnaars in Brons zijn ruimschoots vaardige en opvallend creatieve artefacten die de grote ervaring, verbeelding en het vernuft van hun ontwerpers bevestigen. Yoyic Huojunpaopao Drankflesverpakking wordt verwacht een hooggewaardeerd, bewonderd en gekoesterd object te zijn dat opmerkelijk professioneel en innovatief is. Dit ontwerp dat de A' Design Award in Brons heeft gewonnen, verwerkt de beste praktijken in kunst, wetenschap, ontwerp en technologie en is uitstekend door zijn aandacht voor detail. Yoyic Huojunpaopao Drankflesverpakking bevredigt schitterend behoeften, raakt verlangens, charmeert gevoelens en spreekt de nieuwsgierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sparkling drinks are trending in China, while there are very limited types of probiotic sparkling drinks. To take probiotic sparkling drinks to the next level, we have designed a brand-new product - huojunpaopao. As its name highlights, this drink contains live probiotics. The combination of sparkling lactic acid bacteria and live probiotics with low sugar and zero fat, making it uplifting and refreshing. Huojunpaopao also represents the brand yoyic, forming an iconic brand image.
Dimensions & Packaging: 388ml, PET bottle, Clear Color, Diam (max.) 64mm x Height 216 mm. We used high transparent PET materials to achieve the texture of glass.
Tags: yoyic, sparkling lactic acid bacteria, live probiotics, PET, Packaging Design, Bottle Design, Graphic Design
Production Technology: Yoyic huojunpaopao is the world's first live probiotic sparkling drink. Besides, in order to maintain the activity of the preferred Danish high-live probiotics in the product, we selected cold chain transportation and storage.
Design Challenge: This is a new unique product, that combines the properties of the traditional probiotic drinks with the exciting bubbling feeling of sparkling drinks. Our main challenge was to transmit the healthiness and the digestive benefits of the live probiotics using a bold and refreshing language that could gave a frizzy twist to the design.
Research: Our goal was to satisfy the new need of the consumer for an unconventional product that was healthy and exciting at the same time. Our target are all those people who seek for new exciting experiences, who love to try new things and want to live life at its fullest but never forgetting to pay attention to healthiness and quality. Our product was born to satisfy these needs, not only from a functional point of view, but also emotionally with our packaging design.
Inspiration: We wanted to convey "the coexistence of tasty and healthy". The shape is light and elegant, aesthetically in line with our young target's pursuit of healthiness. The label is designed with light and vitality as drivers. The bold character in Chinese calligraphic design and is reminiscent of exciting moments. The bubbles let's you experience the brisk vitality of "live probiotic bubble drinks" which together with the feature "full of sparklingness" are made into a visual representation.
Project Duration: The project started in February 2020 and ended in March 2021. Bottle sample production in Sidel Shanghai.
Operation Flow: HUOJUNPAOPAO are sold mainly in convenience stores in cold chain. The advanced technology and production equipment can ensure.
Patents: Copyrights belong to China Mengniu Dairy Co.,Ltd, 2020
Team Members: Lei Jiang, Jian Sun, Jun Yang, Jing Liang, Yong Zhang, Tingting Wang, Hua Xie, Xiaoyan Wang, Chengjie Ding, Chang Liu, Yincheng Liu
Image Credits: .