Flatter Your Body Primaire Functie: Damesmodecollectie by Yunji Lee

Flatter Your Body Primaire Functie: Damesmodecollectie by Yunji Lee is a highly esteemed winner of the very prestigious 2021 A' Design Award in Zilver in Mode-, Kleding- en Kledingstukontwerp Competition Category.

ZilverMode· 2021

Flatter Your Body Primaire Functie: Damesmodecollectie

by Yunji Lee

Client: Yunji Lee

A' Design Award in Zilver Winner in Mode Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Flatter Your Body Primaire Functie: Damesmodecollectie

Flatter Your Body is een damesmodecollectie van zes looks, ontworpen om verschillende lichaamstypen te flatteren. De collectie herinterpreteert het korset, een kledingstuk dat historisch gezien oncomfortabel was om te dragen. Elke look heeft een licht loszittend silhouet met veterbandjes rond de buste, taille en heupen. Door de bandjes op geselecteerde plekken aan te trekken of te laten vieren, kan de draagster de vorm van het kledingstuk aanpassen. Streepprints en plooien voegen een optische illusie toe die het flatterende effect versterkt. Lichte wol, katoen en wolcrêpe worden gebruikt voor het lente- en zomerseizoen.

The Recognition

About the A' Design Award in Zilver

Flatter Your Body Primaire Functie: Damesmodecollectie is winnaar van de A' Design Award in Zilver, een buitengewoon prestigieuze erkenning die wordt toegekend aan topontwerpen die prachtig en indrukwekkend zijn. Winnaars in Zilver zijn enorm briljante en uiterst creatieve werken die de uitmuntende expertise, het talent en de scherpzinnigheid van hun ontwerpers illustreren. Flatter Your Body Primaire Functie: Damesmodecollectie wordt verwacht een prachtig paradepaardje te zijn dat opmerkelijk professioneel en diepgaand innovatief is. Dit ontwerp dat de A' Design Award in Zilver heeft gewonnen, is een hoogst opmerkelijke, bewonderde uitvinding die baat en de grenzen van kunst, wetenschap, ontwerp en technologie verlegt. Flatter Your Body Primaire Functie: Damesmodecollectie is een zeer benijde creatie die verlangens oproept, positieve gevoelens brengt en verbazing en verwondering doet ontvlammen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The looks are created with the initial idea to embrace all the different body types. The collection consists of a new revamped version of corsets that were originally discomforting to wear. The silhouette is a bit loose and it can be adjusted depending on your body shape with the lacing straps. In each look, multiple straps are placed around the bust, waist, and hips, which allows you to flatter your body figure by tightening and loosening the straps partially.
Dimensions & Packaging: The whole collection is 6 looks womenswear, size 0-6.
Tags: Optical illusion, Stripe, Corset, Asymmetricity, Embracement
Production Technology: The placement of fabric in each garment also resembles the X-ray of a human body. For example, light and dark blue colored fabrics are layered and patched together, and black is used on the side. Layered items are also presented in the look. As the garments are for the Spring/ Summer season, light wool, cotton, and wool crepe are mainly used. The silhouette is a bit loose and it can be adjusted depending on your body shape with the lacing straps. In each look, multiple straps are placed around the bust, waist, and hips, which allows you to flatter your body figure by tightening and loosening the straps partially. The optical illusion is an additional method that is used to maximize the effect of flattering, and stripe print and pleats are the elements to create the effect. The straps will also create movement in each look, and it will add the effect of optical illusion. The asymmetrical length and unbalanced detail elements will boost the aesthetic.
Design Challenge: The main challenge of this journey was to create the right silhouette and garment construction that resembles a corset but still provide comfort by placing straps at the right place to create the looks that flatter your body shape. Thus, the fabric selection was the most important decision since it resulted in totally different silhouettes depending on fabrics.
Research: The project aims to transform fashion into a non-stereotypical medium, which is used as a tool to help people to express who they are and not to be judged based on what society incorrectly portrays. By the "Beauty Standard" that social media portrays, consumers are being judged by their external looks only.
Inspiration: There exists a desire in human nature to attract and impress by any means necessary and this has been a long-standing goal throughout the history of fashion. A plethora of methods has been employed to achieve this goal. Some of those methods aimed to accentuate, conceal, or even alter the human body shape, but it often results in physical discomfort. Historically, the corset has been developed to satisfy human's goal to flatter the different body figures to fit the "beauty standard" of the era.
Project Duration: The project started in November 2019 and finished in August 2020 in Atlanta, USA.
Operation Flow: The looks can transform the shapes by how much you tighten the straps on the body and where you place the straps depending on the silhouette you want to draw around your body.
Patents: Copyright to Yunji Lee
Image Credits: COPYRIGHT by Yunji Lee,
Photographer, Skye Lin / Model, Allison Head, 2020