Ying Hua Qing Su Verpakking by Jin Zhang

Ying Hua Qing Su Verpakking by Jin Zhang is a highly esteemed winner of the very prestigious 2022 A' Design Award in Brons in Verpakkingsontwerp Competition Category.

BronsVerpakking· 2022

Ying Hua Qing Su Verpakking

by Jin Zhang

Client: Ying Hua Qing Su

A' Design Award in Brons Winner in Verpakking Category

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Verified Award Winner

Verify Award Status for #126385

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Colors

The Design

About Ying Hua Qing Su Verpakking

De voorkant van de geschenkdoos is bedekt met kersenbloesems, passend bij de monumentale gebouwen in Wuhan, die de vitaliteit van de lente en lokale kenmerken laten zien. De zwaluw met liefdesbrief geeft de foto romantische emotie, de personages uit de jaren negentig voegen een gevoel van retro toe en benadrukken de kenmerken van het eeuwenoude vakmanschap van het merk. Het ontwerp van de binnendoos kan slim worden gevouwen in de vorm van kersenbloesem, die past bij de blauwe bodemdoos van het meer, waardoor het esthetische gevoel ontstaat van kersenbloesem die op het meer valt.

The Recognition

About the A' Design Award in Brons

Ying Hua Qing Su Verpakking is winnaar van de A' Design Award in Brons, een hoogst prestigieuze erkenning die wordt toegekend aan uitstekende ontwerpen die zich onderscheiden door creativiteit, vindingrijkheid en scherpzinnigheid. Winnaars in Brons zijn ruimschoots vaardige en opvallend creatieve artefacten die de grote ervaring, verbeelding en het vernuft van hun ontwerpers bevestigen. Ying Hua Qing Su Verpakking wordt verwacht een hooggewaardeerd, bewonderd en gekoesterd object te zijn dat opmerkelijk professioneel en innovatief is. Dit ontwerp dat de A' Design Award in Brons heeft gewonnen, verwerkt de beste praktijken in kunst, wetenschap, ontwerp en technologie en is uitstekend door zijn aandacht voor detail. Ying Hua Qing Su Verpakking bevredigt schitterend behoeften, raakt verlangens, charmeert gevoelens en spreekt de nieuwsgierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The front of the gift box is covered with cherry blossoms, which are matched with landmark buildings in Wuhan, swallows with love letters and characters in the 1990s, showing the vitality of spring, local characteristics and romantic feelings of retro; The design of the inner box can be cleverly folded into the shape of cherry blossom, matching with the blue bottom box of the lake, forming the aesthetic feeling of "Cherry Blossom falling on the lake".
Dimensions & Packaging: 396mm * 336mm * 55mm The biggest highlight is that the inner box can be folded and formed without glue and nails, which is more environmentally friendly and healthy. Consumers can also be used as decorations to achieve environmental protection to the greatest extent.
Tags: Packaging gift box, cherry blossom, Wuhan,Retro, romantic gift box, pastry
Production Technology: Coated paper with gray board, hot Blue Gold
Design Challenge: The biggest difficulty of this packaging lies in the structure of the inner box. How to fold a box into a cherry blossom without glue and nails, and open it is also a cherry blossom. The designer needs to optimize the structure to make the box fold more smoothly to improve the production efficiency. After dozens of experiments, the best effect is finally achieved.
Research: In order to create a gift box that can represent the characteristics of cherry blossoms in Wuhan, the designer went to several Cherry Blossom sites in Wuhan to experience and find the real emotional needs of people. The beauty of cherry blossoms is very short-lived, and people hope to keep it forever. Using this idea, the designer applies the beauty of "cherry blossoms falling from Jinghu" to the whole product design, At the same time, Wuhan's characteristic buildings and characters of the 1990s are added to push the city's characteristics and emotional expression to a new height.
Inspiration: When you see a cherry blossom petal falling on the lake, with breeze, the scenery is charming, which represents the characteristics of Wuhan. The name of the gift box is closely related to cherry blossom. As a companion gift of cherry blossom season in Wuhan, designers hope to integrate this beautiful landscape into the packaging design and keep it forever, so that customers can remember this moment.
Project Duration: The design of the project started in February 2021 and will be put on the market in Wuhan, China in late March
Operation Flow: The inner box needs to be opened slowly along the petals to see the flower cake wrapped with tin foil. After eating, the inner box can be folded along the petals for decoration, and the outer box can be used as a storage box.
Team Members: Designer:Jin Zhang
Illustrator:Ru Jun