Zhen Hao E Hondenvoerverpakking by Yuchen Han

Zhen Hao E Hondenvoerverpakking by Yuchen Han is a highly esteemed winner of the very prestigious 2022 A' Design Award in IJzer in Verpakkingsontwerp Competition Category.

IJzerVerpakking· 2022

Zhen Hao E Hondenvoerverpakking

by Yuchen Han

Client: Ningbo Xuanmengzhi Trading Company Ltd.

A' Design Award in IJzer Winner in Verpakking Category

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Verified Award Winner

Verify Award Status for #126938

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Colors

The Design

About Zhen Hao E Hondenvoerverpakking

Zhen Hao E is een verpakkingsserie voor hondenvoer en hondensnacks. Het ontwerp put uit de Chinese cultuur door honden voor te stellen als oude keizers uit verschillende tijdperken. In China worden hondeneigenaren vaak omschreven als ambtenaren die hun huisdieren dienen, en dit idee vormt de basis voor de illustraties. Cartoonachtige hondenkarakters geven de grootteklasse aan, waarbij kleine honden worden onderscheiden van middelgrote en grote honden. Verschillende kleuren scheiden hondenvoer van snacks, waardoor het assortiment eenvoudig te begrijpen is. Er wordt gebruikgemaakt van gerecycled papier, golfkarton en aluminiumfolie zakken.

The Recognition

About the A' Design Award in IJzer

Zhen Hao E Hondenvoerverpakking is winnaar van de A' Design Award in IJzer, een prestigieuze erkenning die wordt toegekend aan goede ontwerpen die voldoen aan de professionele en industriële eisen die worden verwacht van goed ontworpen creaties. Winnaars in IJzer tonen grote vaardigheid, hoge specialisatie, deskundig inzicht en het creatieve vermogen van hun makers. Zhen Hao E Hondenvoerverpakking wordt verwacht een hooggewaardeerde, bewonderde en gekoesterde creatie te zijn die praktisch en innovatief is. Dit ontwerp dat de A' Design Award in IJzer heeft gewonnen, integreert de beste praktijken uit de sector en heeft bekwame technische kenmerken die verbonden zijn met knowhow en talent. Zhen Hao E Hondenvoerverpakking wordt gerespecteerd om zijn grondigheid en is ontworpen om verbeteringen van de levenskwaliteit te bieden die helpen de wereld een betere plek te maken.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In China, usually call dog owners Chan shi guan, which Chan shi means shoveling dog excrement and Guan indicates the officials who serve the kings. This analogy inspires us to personify the dogs into the ancient emperors of different ages, and built the brand Zhen hao e. The Zhen in the brand means an emperor and the Hao e means hungriness. Zhen hao e is vivid because it distinguishes the sizes of dogs by caricaturing the dogs, and use various color to differentiate dog food and snacks to make the product packaging more intuitive.
Dimensions & Packaging: 28.5*21cm
20*30cm
20*36cm
23*40cm
Tags: Dog food, Oriental style, Package Design, Cartoon Dog
Production Technology: Recycled paper, corrugated paper, aluminium foil bag.
Design Challenge: Nowadays, people always claim that their dogs are acutally the masters at home because of meticulous treatment to the dogs. Therefore, the hardest part from designing process is to find a way to let the package design instantly resonate with potential consumers while 'Zhen hao e' also want to include Chinese cultural features.
Research: The type of research we applied is basic research, we assumed that to cleaning up dog excrement correlates with government officals at ancient times. Our research objective is to verify if the correlation exists. We communicated with Chinese elders about the ancient stories regarding dog excrement shoveling officials. The result from the conversations indicates the possible existance of the correlation. Nowadays, the name of dog excrement shoveling official has already been kinda popular online as we anticipate.
Inspiration: This is a series of packaging designs with Chinese cultural characteristics regarding dog food and snacks. In China, the dog owners are always compared to 'Excrement Shovelling Officials', which means serving the kings. It inspired designer to compare the dogs to Chinese ancient emperors in order to reflect the wonderful relationship between the owners and their dogs. Through the personification and cartoonishment of the dog, classified the packaging and related visual images by turning the dogs into emperors of different ages along with the creative combination between Chinese culture and functional categories.
Project Duration: The project started in Hangzhou, China and Dalian China from November 2018 to April 2019.
Operation Flow: Compared with other similar brands, 'Zhen hao e' is vivid and interesting because it distinguishes medium/large dogs from small ones by caricaturing the dogs. Furthermore, designer use various color to differentiate dog food and dog snacks in order to make the product packaging more intuitive, resonating with consumers.