Zilver Film · 2022
Future of Banking Verklarende Motion Graphics
by Moree Wu
- A' Design Award in Zilver 2022 in Film
- CLIENT: Julius Baer
- Estimated Number of Design Views: 45,103
- Verification code 426D6D67AC · Verify this award
Colors
About Future of Banking Verklarende Motion Graphics
Mevrouw Wu heeft deze video voor Julius Baer gemaakt om de werkwijze van hun nieuwe digitale product uit te leggen aan hun potentiële investeerder. Van conceptie, storyboard, ontwerp van stijlframes tot animatie, ze ontdekte hoe ze het verschil tussen zware workflow, digitalisering en een nieuw tijdperk kon visualiseren. Ze voegde visuele metaforen toe om de uniciteit te vergroten. Creatief denken en technieken werden gebruikt om een video te creëren met een duidelijk verhaal en visuele aantrekkingskracht. Deze video liet de mooie toekomst zien die het nieuwe digitale product zal brengen.
About the A' Design Award in Zilver
Future of Banking Verklarende Motion Graphics is winnaar van de A' Design Award in Zilver, een buitengewoon prestigieuze erkenning die wordt toegekend aan topontwerpen die prachtig en indrukwekkend zijn. Winnaars in Zilver zijn enorm briljante en uiterst creatieve werken die de uitmuntende expertise, het talent en de scherpzinnigheid van hun ontwerpers illustreren. Future of Banking Verklarende Motion Graphics wordt verwacht een prachtig paradepaardje te zijn dat opmerkelijk professioneel en diepgaand innovatief is. Dit ontwerp dat de A' Design Award in Zilver heeft gewonnen, is een hoogst opmerkelijke, bewonderde uitvinding die baat en de grenzen van kunst, wetenschap, ontwerp en technologie verlegt. Future of Banking Verklarende Motion Graphics is een zeer benijde creatie die verlangens oproept, positieve gevoelens brengt en verbazing en verwondering doet ontvlammen.
Press Kit
- Unique Properties
- Julius Baer approached Ms. Wu to create a motion graphic video to explain and promote their digital product for their potential investors. She produced a nearly two mins length video to emphasize the benefits of Digitization of Banking. This video used many visual metaphors, vividly told a story about how the product help people working more efficiently, more comfortably when they deal with banking problems. It also showed how the product helped to enter a new digital era with full enjoyment.
- Dimensions & Packaging
- 1920 x 1080 HD Video
The whole video is created by a computer. Many new technologies(Adobe suite, the way I collect references, etc) helped me achieve ideas that would have taken a lot of time in a traditional way. - Tags
- Motion Graphics, Animation, Cel Animation, Styleframe, Video
- Production Technology
- Storyboarding, Conceptual Visualization, Storytelling, Graphic Design, Illustration, Motion Graphics, Cel animation, AE Animation
- Design Challenge
- The hardest part of this project for me is time management. It's not easy to work storyboard, design, animation all by myself with tons of communications between clients and I. By solving this problem I used the "GTD(get things done)" method and it helps me to finish the whole piece in an efficient way.
How to create a clear storytelling structure with interesting visual metaphors is another big challenge. After a lot of research work with a huge amount of references, the end result was a very satisfying one for both the client and myself. - Research
- This is a video about "digitalization", I needed to collect a lot of information from other animations and infographics on how data works and how they being transferred. In the meanwhile, the comparison between the look of some tools in our real life and the look of them in the digital world(UI) also inspired me. In addition, the look and the behaviors of office workers(especially ladies) helped me create the characters in this video.
- Inspiration
- All great user interfaces from different apps and how they are using digitalization to help people live an easier life is one of my biggest inspirations. I learned to use camera movement to tell a story and how to build a clear story through efficient storytelling from all beautiful animations and motion graphic videos. When I did designs, I always got inspired by minimalist modern art.
- Project Duration
- The project started in December 2019 in New York and finished in March 2020 in New York.
- Operation Flow
- All my commercial projects start with communication with clients. The client and I settled down the script before creating the storyboards. Storyboards need to decide the storytelling structure, narrative clarities, and camera movement. Then I started design styleframes for every shot. In this phase, I needed to make sure each styleframes were visually attractive without misunderstanding. After the design phase, the animation was executed. Everything came to life and came together as a whole piece at the moment.
- Image Credits
- Image #1: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
