Fragrance Gallery Primaire Functie: Interieurontwerp voor Retail by Yuan Jiang and Chen Song is a highly esteemed winner of the very prestigious 2022 A' Design Award in Zilver in Interieur en Tentoonstellingsontwerp Competition Category.
ZilverInterieur· 2022
Fragrance Gallery Primaire Functie: Interieurontwerp voor Retail
Client: SODA Architects
A' Design Award in Zilver Winner in Interieur Category
Verified Award Winner
Verify Award Status for #128567The Design
About Fragrance Gallery Primaire Functie: Interieurontwerp voor Retail
Boektekst: Fragrance Gallery is een retailinterieur voor een parfummerk in Peking, met een oppervlakte van 314 vierkante meter. De ruimte is ingericht als een kunstgalerie in plaats van als een conventionele winkel. De entree is opgebouwd uit ongeveer 5.000 gerecyclede parfumflesjes, die samen een mediastructuur vormen die dag en nacht van kleur verandert. In de centrale hal draagt een gebogen wand van 20 meter lang digitale projecties van parfumtexturen en informatie over geschiedenis en grondstoffen. Het ontwerp combineert visuele, auditieve, olfactorische en interactieve elementen en begeleidt bezoekers langs een zelfgeleide rondleiding.
The Recognition
About the A' Design Award in Zilver
Fragrance Gallery Primaire Functie: Interieurontwerp voor Retail is winnaar van de A' Design Award in Zilver, een buitengewoon prestigieuze erkenning die wordt toegekend aan topontwerpen die prachtig en indrukwekkend zijn. Winnaars in Zilver zijn enorm briljante en uiterst creatieve werken die de uitmuntende expertise, het talent en de scherpzinnigheid van hun ontwerpers illustreren. Fragrance Gallery Primaire Functie: Interieurontwerp voor Retail wordt verwacht een prachtig paradepaardje te zijn dat opmerkelijk professioneel en diepgaand innovatief is. Dit ontwerp dat de A' Design Award in Zilver heeft gewonnen, is een hoogst opmerkelijke, bewonderde uitvinding die baat en de grenzen van kunst, wetenschap, ontwerp en technologie verlegt. Fragrance Gallery Primaire Functie: Interieurontwerp voor Retail is een zeer benijde creatie die verlangens oproept, positieve gevoelens brengt en verbazing en verwondering doet ontvlammen.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design concept of the media space is not simply to integrate multimedia into the planning of the space but more to explore new approaches to design. The fragrance retail space is ultimately presented as an art gallery, breaking the traditions of the sales environment. SODA offers customers a multi-dimensional experience of fragrance through visual, auditory, olfactory senses, and interactive experiences.
- Dimensions & Packaging
- 314 Square Meters
- Tags
- Media space, Media integrated store, Digital installation, Fragrance gallery
- Production Technology
- The primary material of the media entrance is the brand's perfume bottles. This entrance is constructed of around 5,000 recycled perfume bottles. The bottles perform an implicit reflection of the brand's image and a surprise to the customers. Ultimately, the used perfume bottles represent a memory, an emotion, an experience, and a sensual connection between users and the brand.
- Design Challenge
- How to reasonably design the experience circulation and create a reasonable tour rhythm was the key in our design process.
The challenges we tackled are
How to invite customers to settle down and get to know the products,
How to guide people to participate in the interaction,
How can surprises discovery continue,
How to promote guests to take pictures and share
The final showroom meets the above requirements and at the same time achieves a promising communication result. - Research
- We studied the display methods of various perfume stores and the experience of museums, in accordance with the brand's characteristics of subverting tradition and fashion. We designed an exclusive experiential space for the brand, guiding consumers to understand the history and product characteristics during the exhibition and self-guided tour, contributing to the improvement of product sales.
- Inspiration
- This project made a breakthrough in the design of tangible smell experience. Unlike the traditional commercial spaces, whose primacy were visual experience at scale, VIVINEVO fragrance art gallery focus on the customers smell experience, which brought up the following questions,
How to provide an olfactory experience,
How to combine smell and vision and,
How to provide sensory experiences other than smell and vision. - Project Duration
- The project started in August 2019 and finished in October 2020 in Beijing.
- Operation Flow
- The entrance,
SODA language,a physical pixel installation.
The designer collected 5000 perfume bottles and made a media structure out of them. The entrance is turned out into a colors-changing media that keeps rendering the atmosphere day and night.
The main hall, a 20m length irregular curved surface with digital projection. The projected changing perfume texture renders the atmosphere of the space. The projected information adds another layer on the texture and the exhibition, delivering the related knowledge of perfume to the customers, such as history and raw materials. - Team Members
- Lead Designer: Jiang Yuan and Song Chen
Space and Digital Design Team: Chen Fei - Image Credits
- Video Artist: Wang Ying
Photo Credits: Chen Xiyu
Video：He Hui
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