Secret Exhibition Verkoopruimte voor merchandise by Yuan Jiang and Chen Song

Secret Exhibition Verkoopruimte voor merchandise by Yuan Jiang and Chen Song is a highly esteemed winner of the very prestigious 2022 A' Design Award in IJzer in Interieur en Tentoonstellingsontwerp Competition Category.

IJzerInterieur· 2022

Secret Exhibition Verkoopruimte voor merchandise

by Yuan Jiang and Chen Song

Client: SODA Architects

A' Design Award in IJzer Winner in Interieur Category

33,644

Verified Award Winner

Verify Award Status for #128604

View at A' Design Award Press Release Award Badge

Colors

The Design

About Secret Exhibition Verkoopruimte voor merchandise

Secret Exhibition is een verkoopruimte voor merchandise, ontworpen voor het National Museum of China. De 460 vierkante meter grote ruimte combineert digitale kunst met de traditionele Chinese esthetiek. Eilandachtige stands met vloeiende vormen presenteren culturele en creatieve producten, waardoor bezoekers de goederen bekijken als in een tentoonstelling in plaats van een winkel. Een op maat gemaakt media-oppervlak verbindt het fysieke oppervlak met de virtuele interface, terwijl een augmented reality-programma een parallelle digitale laag toevoegt. Zeven geselecteerde exposities inspireerden een bewegende rivier van Chinese karakters die op een scherm wordt getoond.

The Recognition

About the A' Design Award in IJzer

Secret Exhibition Verkoopruimte voor merchandise is winnaar van de A' Design Award in IJzer, een prestigieuze erkenning die wordt toegekend aan goede ontwerpen die voldoen aan de professionele en industriële eisen die worden verwacht van goed ontworpen creaties. Winnaars in IJzer tonen grote vaardigheid, hoge specialisatie, deskundig inzicht en het creatieve vermogen van hun makers. Secret Exhibition Verkoopruimte voor merchandise wordt verwacht een hooggewaardeerde, bewonderde en gekoesterde creatie te zijn die praktisch en innovatief is. Dit ontwerp dat de A' Design Award in IJzer heeft gewonnen, integreert de beste praktijken uit de sector en heeft bekwame technische kenmerken die verbonden zijn met knowhow en talent. Secret Exhibition Verkoopruimte voor merchandise wordt gerespecteerd om zijn grondigheid en is ontworpen om verbeteringen van de levenskwaliteit te bieden die helpen de wereld een betere plek te maken.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SODA integrated modern digital art into inherited Chinese aesthetics, and created a cultural and creative exhibition hall with an immersive experience. This design concept breaks down the barriers of traditional museum merchandise space, and makes the Cultural and Creative Exhibition Hall of the National Museum of China to a re-defining contemporary public space with new narrative and new normative.
Dimensions & Packaging: 460 square meters
Tags: Media interactive space, Media integrated exihibition, Digital installation, National Museum of China
Production Technology: In this project, SODA wants to bridge people with space and objects via spatial user experience and interaction in the construction of modern public space.

We researched and customized the media surface to give people a seamless experience in the interaction between physical surface and virtual interface.
We developed a space AR program that adds another layer of virtual space parallel to the physical one, in which visitors can have an extra dimensional experience beyond their everyday cognition, and have an imaginative experience of hyper reality.
Design Challenge: The challenge of the design is to break the conventional display of cultural and creative products in the store and allow customers to tour the cultural derivatives like an exhibition, converting the sales space into an exhibition space. The products and the island-like display case complement each other, providing a new way to explore the collections of the National Museum.
Research: Our team studied and researched important exhibits from different periods at the National Museum and selected seven representative works from them. The ancient texts of the era that they originated are brought together through artistic invention into a long river of words. The final result is a motion graphic image that flows through the led screen in the space of the National Museum.
Inspiration: The evolving collection of the National Museum of China contains treasures from Chinese civilization through the ages. The collection includes an ever expanding range from Yin Shang oracle bone to Lunar soil sample, converges into an ever-continuing story of Chinese civilization.
Project Duration: The project started in May 2020 and finished in December 2020, and was exhibited in National Museum of China.
Operation Flow: Physically, Visitors encounter historic and cultural products along with the flowing shape booths. Virtually, visitors are immersed in the digital flowing river of Chinese characters, which derives from museum collections. SODA interprets Chinese civilization by the contemporary aesthetic vocabulary, initiating a new dialogue on the relationship between history, modern, and people.

Only the participation of people completes the work. Therefore, the exhibition prepared digital souvenirs that can be shared for those who come and explore this new cultural and creative exhibition hall.
Team Members: Lead Designer: Jiang Yuan and Song Chen
Space & Digital Design Team: He Yue
Image Credits: Digital Artist: Li Yazhou, Li Ke
Photo Credits: Chen Xiyu
Video: Wang Jiashuai