Shenzhen Jiangangshan Hill Park Bewegwijzeringssysteem by Updesign

Shenzhen Jiangangshan Hill Park Bewegwijzeringssysteem by Updesign is a highly esteemed winner of the very prestigious 2022 A' Design Award in Zilver in Grafisch, Illustratie en Visuele Communicatie Ontwerp Competition Category.

ZilverGrafisch· 2022

Shenzhen Jiangangshan Hill Park Bewegwijzeringssysteem

by Updesign

Client: Xin’an Sub-district Office

A' Design Award in Zilver Winner in Grafisch Category

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Verified Award Winner

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Colors

The Design

About Shenzhen Jiangangshan Hill Park Bewegwijzeringssysteem

De impressionistische stijl van Henri Rousseau is ingenieus toegepast als de belangrijkste visuele elementen in dit project. Wayfinding-borden zijn hier en daar in het park ontworpen als interessante silhouetten met impressionistische illustraties, waardoor bezoekers een rustige, milieuvriendelijke heuvelachtige uitstraling krijgen. De gedachten van de kunstenaar en de doelstellingen van het project worden in resonantie gebracht door het concept van harmonie tussen mens en natuur.

The Recognition

About the A' Design Award in Zilver

Shenzhen Jiangangshan Hill Park Bewegwijzeringssysteem is winnaar van de A' Design Award in Zilver, een buitengewoon prestigieuze erkenning die wordt toegekend aan topontwerpen die prachtig en indrukwekkend zijn. Winnaars in Zilver zijn enorm briljante en uiterst creatieve werken die de uitmuntende expertise, het talent en de scherpzinnigheid van hun ontwerpers illustreren. Shenzhen Jiangangshan Hill Park Bewegwijzeringssysteem wordt verwacht een prachtig paradepaardje te zijn dat opmerkelijk professioneel en diepgaand innovatief is. Dit ontwerp dat de A' Design Award in Zilver heeft gewonnen, is een hoogst opmerkelijke, bewonderde uitvinding die baat en de grenzen van kunst, wetenschap, ontwerp en technologie verlegt. Shenzhen Jiangangshan Hill Park Bewegwijzeringssysteem is een zeer benijde creatie die verlangens oproept, positieve gevoelens brengt en verbazing en verwondering doet ontvlammen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Henri Rousseau's impressionist style is ingeniously applied as the main visual elements into this project. Wayfinding signs are designed as interesting impressionist-illustration silhouettes here and there in the park, creating a tranquil eco-friendly hilly aura for visitors. The artist's thoughts and the project's purposes are brought into resonance by the concept of harmony between human and nature.
Dimensions & Packaging: Material – Stainless Steel Baking Finish: 3mm thick, Sign Board Size: 2200mmX520mmX90mm, Sign Board Base: 700mmX800mmX600mm
Tags: Park, wayfinding signs, the way of gentle “hidden”, silhouettes, handmade technology, illustration, nature
Production Technology: Wayfinding sign boards requires only handmade processing technology without any weldings and creases. Thus, it needs high-quality metal materials with strong hardness and toughness to achieve artistically pierced and integrally bent appearance. In detail, the boards are set in a friendly lower position, and rounded edges of the boards and their pierced patterns are considerately designed, so that children could freely get in touch with them when they are curious about these interesting boards.
Design Challenge: The biggest challenge in this project is to assemble one complete sign board. Despite of semi-handmade crafts, the end-to-end combination still requires the precision of machine. In addition, smoothing process for rounded edges of the pierced patterns requires workers' carefulness and quality control of quantitative standards due to millimeter precision of included angle details. These details are particularly important for keeping style of the original works after the transformation.
Research: It's a process of combing art history to choose illustration works from one of famed artists in the world as the sample for silhouette style. Actually, many illustration works are suitable for making silhouettes, but few could accurately depict the vividness of animals and plants with distinct aesthetic adorning sense to meet various wayfinding signs in different application scenarios. A lot of time is spent in this project in pursuing the balance between craft effects and artistic style.
Inspiration: The wayfinding signage system is designed for a wooded hilly municipal park in Shenzhen. It's close to a reservoir, some early high-end residences and school districts. The design is required to preserve the existing ecological experience for most neighboring visitors who are familiar with the ways there. Accordingly, UPD adopts low-contrast colored silhouette art effect to well integrate the whole system into the natural environment in a gentle "hidden" way with basic function of wayfinding.
Project Duration: April 2020 Bao'an District, Shenzhen, Guangdong, China
Operation Flow: Permeable pierced wayfinding signs are gently immersed into their wooded hilly surroundings. Light and shadows are joyfully playing between scattered illustration-silhouette sign boards and woods on the hills in a harmonious way. Visitors will enjoy a visually peaceful ambience when they are meandering among wooded paths.
Team Members: Zhang Yi（creative director）
Wen Yuehua（project manager）
Shen Hang（designer）
Image Credits: Updesign