Flora Productpromotieanimatie by Nan Li and Hesu Dong

Flora Productpromotieanimatie by Nan Li and Hesu Dong is a highly esteemed winner of the very prestigious 2022 A' Design Award in IJzer in Film, Video en Animatie Ontwerp Competition Category.

IJzerFilm· 2022

Flora Productpromotieanimatie

by Nan Li and Hesu Dong

Client: GOODO design

A' Design Award in IJzer Winner in Film Category

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Verified Award Winner

Verify Award Status for #131252

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Colors

The Design

About Flora Productpromotieanimatie

Flora is een computergegenereerde animatiefilm die een multifunctionele bank presenteert, geïnspireerd op bloeiende bloemen. De film toont de designelementen, functionele kenmerken, vakmanschap en materialen van de bank. Artistieke deconstructie, beeldcompositie, belichting en themaontwerp worden ingezet om het product vanuit verschillende invalshoeken te presenteren en de esthetische waarde ervan over te brengen. Alle elementen zijn driedimensionaal gemodelleerd, geanimeerd in Cinema 4D en gerenderd met Redshift, terwijl de uiteindelijke compositie is gemaakt in Adobe After Effects. De film wordt geleverd in Full HD met 25 beelden per seconde.

The Recognition

About the A' Design Award in IJzer

Flora Productpromotieanimatie is winnaar van de A' Design Award in IJzer, een prestigieuze erkenning die wordt toegekend aan goede ontwerpen die voldoen aan de professionele en industriële eisen die worden verwacht van goed ontworpen creaties. Winnaars in IJzer tonen grote vaardigheid, hoge specialisatie, deskundig inzicht en het creatieve vermogen van hun makers. Flora Productpromotieanimatie wordt verwacht een hooggewaardeerde, bewonderde en gekoesterde creatie te zijn die praktisch en innovatief is. Dit ontwerp dat de A' Design Award in IJzer heeft gewonnen, integreert de beste praktijken uit de sector en heeft bekwame technische kenmerken die verbonden zijn met knowhow en talent. Flora Productpromotieanimatie wordt gerespecteerd om zijn grondigheid en is ontworpen om verbeteringen van de levenskwaliteit te bieden die helpen de wereld een betere plek te maken.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Flora sofa is inspired by blooming flowers. The cushions on the backrest and armrests can be adjusted to suit the height of each individual and makes the experience more comfortable and pleasant for the person sitting on the sofa. Flora adapts to diverse scenarios, making it ideal for urban apartments and small public spaces. The cover can be made of fabric, eco-friendly leather, or Italian cowhide. All these quality materials can be used for the best sofa experience.
Dimensions & Packaging: 1920 1080 Full HD. Frame Rate 25fps
Tags: Sofa, furniture, CGI, art, computer animation, design
Production Technology: CGI animation. All elements are modeled in 3D. Cinema 4D is used for animation, while Redshift is applied for rendering. The final composition is performed in Adobe After Effects.
Design Challenge: The images shown in the film must have a high degree of aesthetics, and the materials and texture must be pleasing to the eye and as real as possible so as to convince the audience. The transition between images needs to be natural and smooth in rhythm.
Research: This is a delegated project. COMO needs to produce a film that can reflect the brand style and demonstrate features and design aesthetics of the product. The film is expected to display the product characteristics three-dimensionally through emotional scheduling, artistic deconstruction, picture composition, materials, lighting, and theme design.
Inspiration: The film needs to convey the product's design elements, functional characteristics, craftsmanship, and the value of life aesthetics. Through the artistic interpretation of the design elements and the presentation of digital art, the function and aesthetics of the product are vividly reproduced. The film enables viewers to perceive the beauty of the product's design concept and material craftsmanship.
Project Duration: The project was launched on May 20, 2021, and the final version of this video was delivered on July 22, 2021.
Operation Flow: This is a CG animated video.
Patents: 版权属于 COMO， 2021
Team Members: Creative Director: Nan Li
Design Director: Hesu Dong
Image Credits: TECHNO WOOD (SHANGHAI) CO.,LTD.