Tang Dynasty Mizao Golden Top Alcoholverpakking by Zhu Hai and Wang Huan

Tang Dynasty Mizao Golden Top Alcoholverpakking by Zhu Hai and Wang Huan is a highly esteemed winner of the very prestigious 2022 A' Design Award in Brons in Verpakkingsontwerp Competition Category.

BronsVerpakking· 2022

Tang Dynasty Mizao Golden Top Alcoholverpakking

by Zhu Hai and Wang Huan

A' Design Award in Brons Winner in Verpakking Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Tang Dynasty Mizao Golden Top Alcoholverpakking

Tang-dynastie Mizao Golden Top is verpakking voor een premium Chinese sterkedrank. De gouden flessendop is geïnspireerd op de gouden daken van de paleizen uit de Tang-dynastie. Het flessenlichaam volgt de pottenbakkerstechniek van de Tang-dynastie en is gemaakt van gepolijst keramiek met loodvrij glazuur. Cloisonné-kleuren en decoratieve paleispatronen bedekken het lichaam, samen met geschilderde motieven van gelukbrengende kraanvogels met lotus en vier heilige dieren. De ronde vorm past in de handpalm, en de holle bovenkant zorgt voor extra grip, zodat de dop gemakkelijk kan worden geopend.

The Recognition

About the A' Design Award in Brons

Tang Dynasty Mizao Golden Top Alcoholverpakking is winnaar van de A' Design Award in Brons, een hoogst prestigieuze erkenning die wordt toegekend aan uitstekende ontwerpen die zich onderscheiden door creativiteit, vindingrijkheid en scherpzinnigheid. Winnaars in Brons zijn ruimschoots vaardige en opvallend creatieve artefacten die de grote ervaring, verbeelding en het vernuft van hun ontwerpers bevestigen. Tang Dynasty Mizao Golden Top Alcoholverpakking wordt verwacht een hooggewaardeerd, bewonderd en gekoesterd object te zijn dat opmerkelijk professioneel en innovatief is. Dit ontwerp dat de A' Design Award in Brons heeft gewonnen, verwerkt de beste praktijken in kunst, wetenschap, ontwerp en technologie en is uitstekend door zijn aandacht voor detail. Tang Dynasty Mizao Golden Top Alcoholverpakking bevredigt schitterend behoeften, raakt verlangens, charmeert gevoelens en spreekt de nieuwsgierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Datang Mizao Golden Top is a premium liquor centered on the Tang Dynasty culture. Echoing its name, the bottle cap is golden, inspired by the golden top of the palaces in the Tang Dynasty. The bottle body is made by the Tang pottery making technique and conveys the architectural culture and liquor culture of the Tang Dynasty. Cloisonne is used throughout the bottle body. The color, combined with the palace decorative painting pattern, boasts Tang cultural charm and collection value.
Dimensions & Packaging: 180mm x180mm x200mm
Tags: Liquor Packaging, Golden Top, Liquor Culture of the Tang Dynasty, Cloisonne Color, Liquor Jar of the Tang Dynasty.
Production Technology: The bottle body, derived from the liquor jar of the Tang Dynasty, is made of elaborately polished ceramic body and lead-free glaze, which is environmentally friendly and harmless to humans. The bottle body is decorated with colored drawings of Auspicious Cranes Playing with Lotus and Four Sacred Animals, which represents peace and auspiciousness.
Design Challenge: How to combine Chinese liquor culture and the majestic palaces of the Tang Dynasty, and how to express it by modern approaches are two difficulties in designing the products. The hollowed-out top of Datang Mizao Golden depicts momentum of the golden top of palace, putting existing liquor packaging centered on trendy design into the shade. It contributes to inheriting and carrying on traditional culture as well as offering a chance for users to learn about Chinese liquor culture.
Research: In terms of drinking liquor, it is more spiritual than material. In addition to slaking your appetite, it is also ultimate taste and inheritance of life aesthetics and liquor culture.
Traditional liquor packaging can not strike a balance between appearance design and cultural deposits, and can not cater for the aesthetics and tastes of Chinese customers. There lacks a liquor packaging that boasts both aesthetics and cultural deposits.
Inspiration: The brewing technique and traditional liquor culture of the Tang Dynasty had a profound impact on nowadays. The majestic palaces were also landmarks of Chinese architecture history. This product was inspired by the golden top of palaces in the Tang Dynasty. Golden Top means the highest and noblest, through which our brand wishes to respond to the spiritual demands of customers and carry on Chinese liquor culture. Also, it is our expectation to lead the industry.
Project Duration: It was developed in Chengdu from December 2020 to May 2021, and was unveiled nationwide in August 2021.
Operation Flow: Its rounded body is designed in line with ergonomics to perfectly fit the shape of palm, which is easy to pick up and firm in hand. The hollow top can increase the friction when users open the bottle cap, so it can be opened conveniently.
Team Members: Hai Zhu
Huan Wang