Taicang Readzone Boekwinkel Interieurontwerp by Cheng Yu Hsieh

Taicang Readzone Boekwinkel Interieurontwerp by Cheng Yu Hsieh is a highly esteemed winner of the very prestigious 2022 A' Design Award in Goud in Interieur en Tentoonstellingsontwerp Competition Category.

GoudInterieur· 2022

Taicang Readzone Boekwinkel Interieurontwerp

by Cheng Yu Hsieh

Client: CHS Interior Design

A' Design Award in Goud Winner in Interieur Category

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View at A' Design Award Press Release Award Badge

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The Design

About Taicang Readzone Boekwinkel Interieurontwerp

Taicang Readzone is een boekwinkel gelegen in een warenhuis in Taicang, China. De boekwinkel beslaat 368 vierkante meter en is ingericht in de vorm van een cirkelvormig theater. Hoge boekenwanden en deurkozijnen in meerdere richtingen roepen geconcentreerde stedelijke straatbeelden op en nodigen lezers uit om te verkennen. Cirkelvormige looplijnen verbinden zich met radiale paden om afzonderlijke boekengroepen en gevarieerde zitgebieden te vormen. Een roestvrijstalen plafond vermindert het zware gevoel van de grote constructie. Flexibele boekenplanken, tafels en zitplaatsen ondersteunen individueel lezen, ouder-kindlezen en bijeenkomsten.

The Recognition

About the A' Design Award in Goud

Taicang Readzone Boekwinkel Interieurontwerp is winnaar van de A' Design Award in Goud, een immens prestigieuze erkenning die wordt toegekend aan eersteklas, schitterende en uitmuntende ontwerpen. Winnaars in Goud zijn uiterst innovatieve, zeer visionaire en glamoureus verblindende creaties die het genie, de wijsheid en de bekwaamheid van hun ontwerpers weerspiegelen. Taicang Readzone Boekwinkel Interieurontwerp wordt verwacht een zeer geprezen, trendzettende en monumentale uitvinding te zijn die ongekende waarde levert. Dit ontwerp dat de A' Design Award in Goud heeft gewonnen, is een spectaculair, gerespecteerd project dat enorm baat en de grenzen van kunst, wetenschap, ontwerp en technologie verlegt. Taicang Readzone Boekwinkel Interieurontwerp wekt intense gevoelens van verlangen, roept passie op, moedigt creativiteit aan en fascineert ons.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Taicang Readzone Bookstore, which located in Department Store, is in a circular theater form, and attracts citizens with different backgrounds, ages and reading demands. Moreover, book walls and multi-directional door frames, just look like concentrated urban street scenes, inviting readers to travel and explore, with distinct brand recognition. The designer also brings multiple scenarios, which accommodating not only individual readers, but parent-child reading and working meeting, etc. It furthermore, by virtue of rearrangement on cabinets, tables and chairs, literary salon and more colorful cultural exchanges creates a high-range experience. This feature also combined with the surrounding coffees and reading products provides multiplex type for the customer the commodity.
Dimensions & Packaging: This is a 368-square-meters bookstore.
Tags: Interior, Design, retail, bookstore
Production Technology: In order to evoke a sense of compatible and friendly reading, and promote brand recognition, the designer therefore focuses on the circular theater form.Then introduces human flow interaction and brand topics, ingeniously solves the problems in construction site configuration.
Moreover, its motion trend design diffuses outward in circular and radial patterns, and connects official business, parent-child, relaxation and other abundant reading scenarios.
Design Challenge: In terms of trans-regional cooperation case, the integration of design and implementation must satisfy both local laws and regulations, material selection limits, as well as long-distance communication trust, and under the impact of epidemic, the project execution schedule will be more hardly to control.
Research: In response to semi-circular base features, and though circular theater design to gather stream of readers and topics, it has combined stainless steel ceiling and tactfully eliminated the oppressing sensation from huge construction body, which also symbolizes the origin of human knowledge in vast universe. Besides, circular motion lines connects with radial branch lines to from separately clustered book groups and diverse seating areas, leading readers to wonder through various forms of literary arts with more fun. It also matches with clear guidelines and complete lighting environment to assist readers in quickly searching for target books and thus improve reading comfort level.
Inspiration: This young bookstore brand with city context considerations tells us quite a lot about reading and culture in urban daily life, and creates a fresh new consumption pattern and life scenery. Except for function type, the designer has also introduced the third space concept into traditional culture, such as the universe-like theater design, which gathers life tracks and scenarios of different role in city, thereby to create a micro cultural center in city.
Project Duration: The project started in March 2021 and finished in June 2021 in Taicang, China.
Operation Flow: With the use of circular theater design and towering mazy book walls, readers and books then become the main characters in this place, and through elastic functions among books on display, collect books and seats to fit with different usage scenarios. So that readers with different culture backgrounds, age levels and interests can understand the multiplex possibility and meaning from reading at every unexpected exploration and communication, thus reappearing a urban reading culture by means of theatrical pattern.
Team Members: Designer Director: Cheng Yu Hsieh
Designer: Hsin Yun Chiang
Designer: Pao Hua Tsao