Shijian Chuxin Theeverpakking by Longxiang Li is a highly esteemed winner of the very prestigious 2022 A' Design Award in Goud in Verpakkingsontwerp Competition Category.
GoudVerpakking· 2022
Shijian Chuxin Theeverpakking
by Longxiang Li
Client: Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd.
A' Design Award in Goud Winner in Verpakking Category
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- Verified Award Winner
- Verify Award Status for #133749
The Design
About Shijian Chuxin Theeverpakking
Shijian Chuxin is een verpakkingsontwerp voor thee. Het ontwerp maakt gebruik van illustraties geïnspireerd op de ecologische theetuinen van Guizhou, kikkers, zwaluwen, theeplukkers en de rivier de Chishui. De illustraties in Chinese stijl weerspiegelen de ecologie van het productiegebied en geven het merk een onderscheidende visuele taal, gericht op jongere consumenten. Het inpakpapier is gemaakt van wit speciaal papier en bedrukt met de illustraties. De doos is afgewerkt met laserdruk en gouden heetfoliedruk en meet 300 bij 120 bij 80 millimeter. De doos gaat gemakkelijk open en de eenvoudige materialen zijn geschikt voor massaproductie.
The Recognition
About the A' Design Award in Goud
Shijian Chuxin Theeverpakking is winnaar van de A' Design Award in Goud, een immens prestigieuze erkenning die wordt toegekend aan eersteklas, schitterende en uitmuntende ontwerpen. Winnaars in Goud zijn uiterst innovatieve, zeer visionaire en glamoureus verblindende creaties die het genie, de wijsheid en de bekwaamheid van hun ontwerpers weerspiegelen. Shijian Chuxin Theeverpakking wordt verwacht een zeer geprezen, trendzettende en monumentale uitvinding te zijn die ongekende waarde levert. Dit ontwerp dat de A' Design Award in Goud heeft gewonnen, is een spectaculair, gerespecteerd project dat enorm baat en de grenzen van kunst, wetenschap, ontwerp en technologie verlegt. Shijian Chuxin Theeverpakking wekt intense gevoelens van verlangen, roept passie op, moedigt creativiteit aan en fascineert ons.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The product design uses Guizhou ecological tea gardens, frogs, big swallows, tea pickers, the Chishui River, and red culture as creative elements to construct a natural and excellent organic ecological humanistic world illustration design. Today, when we advocate returning to nature, let People can easily feel the breath of nature coming to their faces. Through the unique and unique visual language, the personality of the product packaging is established, and it can perfectly echo the brand,
- Dimensions & Packaging
- Packing box size: 300mm X 120mm X H80mm
- Tags
- Simple, modern, illustration
- Production Technology
- The packaging paper is made of white special special paper and printed with illustrations.The packaging box is printed by laser and hot stamped gold.
- Design Challenge
- The difficulty of the design of this project lies in how to make the product more suitable for young people. In the end, we solved this problem through different illustration techniques and the use of illustrations, which conformed to the target consumer group and demonstrated the brand's selling point.
- Research
- highlight brand personality in the form of Chinese-style illustrations.Graphic design runs through this package.It is separated from the traditional tea packaging design and fits the product positioning of the target group.highlighting everyone's understanding of tea, presenting products that are both novel and full of oriental charm.The design reflects the ecology of the production area and conforms to the target consumer group.
- Inspiration
- Aim of design through younger and literary design, clearly distinguish it from traditional green tea in the market. Create a natural and excellent illustration design for Guizhou Ecological Tea Garden, Frog, Big Swallow, Tea Picker, etc. The design reflects the ecology of the production area and conforms to the target consumer group. It is separated from the traditional tea packaging design and fits the product positioning of the target group.
- Project Duration
- The project was launched in July 2020 and completed in October 2020
- Operation Flow
- The packaging box is simple and easy for consumers to open.The packaging materials and processes are simple and easy to mass produce.
- Team Members
- Longxiang Li
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