Satine Jersey Melkverpakking by Blackandgold Shanghai

Satine Jersey Melkverpakking by Blackandgold Shanghai is a highly esteemed winner of the very prestigious 2022 A' Design Award in IJzer in Verpakkingsontwerp Competition Category.

IJzerVerpakking· 2022

Satine Jersey Melkverpakking

by Blackandgold Shanghai

Client: Yili Group

A' Design Award in IJzer Winner in Verpakking Category

13,647

Verified Award Winner

Verify Award Status for #134131

View at A' Design Award Press Release Award Badge

Colors

The Design

About Satine Jersey Melkverpakking

Satine Jersey is een verpakking ontworpen voor een premium Jersey-melkproduct. Het ontwerp maakt gebruik van een Art Deco-stijl om luxe uit te drukken en de herkomst van de melk te weerspiegelen. De achtergrond is bedekt met Satine-groen en het logo is verwerkt in goud. Gouden lijnillustraties tonen een Brits landschap en een Jersey-melkveebedrijf, omlijst door de London Eye. De productnaam is geplaatst binnen een Europees lakzegelmotief om Britse traditie te suggereren. De binnenverpakking is gemaakt van aluminiumfolie en de buitenverpakking van iriserend zilverpapier.

The Recognition

About the A' Design Award in IJzer

Satine Jersey Melkverpakking is winnaar van de A' Design Award in IJzer, een prestigieuze erkenning die wordt toegekend aan goede ontwerpen die voldoen aan de professionele en industriële eisen die worden verwacht van goed ontworpen creaties. Winnaars in IJzer tonen grote vaardigheid, hoge specialisatie, deskundig inzicht en het creatieve vermogen van hun makers. Satine Jersey Melkverpakking wordt verwacht een hooggewaardeerde, bewonderde en gekoesterde creatie te zijn die praktisch en innovatief is. Dit ontwerp dat de A' Design Award in IJzer heeft gewonnen, integreert de beste praktijken uit de sector en heeft bekwame technische kenmerken die verbonden zijn met knowhow en talent. Satine Jersey Melkverpakking wordt gerespecteerd om zijn grondigheid en is ontworpen om verbeteringen van de levenskwaliteit te bieden die helpen de wereld een betere plek te maken.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Satine launches its first ever Jersey milk to enhance its image as leading premium milk brand in China. Satine imports Jersey cattle from Jersey and brings them up in Inner Mongolia in order to produce the most premium milk on the market. To highlight its origin and premium feature, the packaging conveys the British style and Jersey dairy farm in an artistic way to justify its premium price.
Dimensions & Packaging: Inner pack: Width 346mm x Depth 104mm x Height 121mm
Box: Width 45mm x Depth 45mm x Height 218mm
Tags: Packaging, milk, premium, China, Jersey
Production Technology: Inner pack: Aluminium foil without white ink
Box: Iridescent silver paper
Design Challenge: Jersey cattle is the USP of the product, and it is essential to convey this message. Chinese consumers barely know about the landscape of Jersey, but it is possible to educate them that Jersey is British Crown Dependency. So we decide to put British elements on packaging to create the British feel and suggest the origin.
Research: In terms of pure milk category, most of the brands are using the traditional elements such as cow, farm and milk splash in a common method. However, Satine Jersey Milk is a high-end pure milk and its origin is Jersey, so how to help consumers to realize its premiumness and unique selling point compared with other milk? Within the category, cow and farm are often treated realistically. Therefore, we use artistic way to create the differentiation, and we find out the exquisite art style art deco is the best match.
Inspiration: The packaging is inspired by Art Deco which represents luxury and glamour. It matches Jersey milk's luxurious image. The background color is covered in Satine Green. Its logo is treated in gold. The illustration demonstrates British landscape and Jersey dairy farm in golden line to communicate its origin in a premium way. The product name is framed in sealing wax to reflect its British tradition. Its nutrition value is presented as well.
Project Duration: The project started in February, 2020 and the product is launched in April, 2020.
Operation Flow: The box is framed by The London Eye in Art Deco style. Within the frame, it mixes the tourist attraction of the Great Britain. and the environment of Jersey dairy farm. The illustration is covered by a tradition European sealing wax that seals the British style into the product.
Team Members: Creative Director: Yang LI
Designer: Xuying ZHANG
Designer: Yu KANG
Illustrator: Nicolas DAMIENS
3D rendering: Jianhui CHEN
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG
Image Credits: All photos credits to blackandgold Shanghai, 2022.