Atun Verlichtingsproducten by Mohamed Selim El Kady is a highly esteemed winner of the very prestigious 2022 A' Design Award in Brons in Verlichtingsproducten en Armatuurontwerp Competition Category.
BronsVerlichting· 2022
Atun Verlichtingsproducten
Client: Selim El Kady Design Studio
A' Design Award in Brons Winner in Verlichting Category
- 26,833
- Verified Award Winner
- Verify Award Status for #136270
The Design
About Atun Verlichtingsproducten
Duisternis omhult, het land is in stilte, hun schepper rust in zijn horizon. Bij het aanbreken van de dag, verrezen aan de horizon, stralend als de schijf in de dag, verwijder je de duisternis, schenk je je stralen, en de twee landen zijn in festival Great Aten Hymn. Dit product is geïnspireerd op het faraonische symbool van balans, kracht en reïncarnatie Djed. De Djed is opgegroeid op de koudste, donkerste nachten van het jaar als een herinnering om je opnieuw te verbinden met het licht van gerechtigheid.
The Recognition
About the A' Design Award in Brons
Atun Verlichtingsproducten is winnaar van de A' Design Award in Brons, een hoogst prestigieuze erkenning die wordt toegekend aan uitstekende ontwerpen die zich onderscheiden door creativiteit, vindingrijkheid en scherpzinnigheid. Winnaars in Brons zijn ruimschoots vaardige en opvallend creatieve artefacten die de grote ervaring, verbeelding en het vernuft van hun ontwerpers bevestigen. Atun Verlichtingsproducten wordt verwacht een hooggewaardeerd, bewonderd en gekoesterd object te zijn dat opmerkelijk professioneel en innovatief is. Dit ontwerp dat de A' Design Award in Brons heeft gewonnen, verwerkt de beste praktijken in kunst, wetenschap, ontwerp en technologie en is uitstekend door zijn aandacht voor detail. Atun Verlichtingsproducten bevredigt schitterend behoeften, raakt verlangens, charmeert gevoelens en spreekt de nieuwsgierigheid aan.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Atun is originated from the Ancient Egyptian Civilization, Its aims to integrate between ancient Egyptian culture aesthetics and modern Egyptian identity , where it results in distinguished products representing Egyptian culture and has a positive impact on the consumers.
- Dimensions & Packaging
- The products dimensions are:
The lighting product that contains Gold plated copper and wood is 16cm x 16cm x 27cm
The lighting product that contains Wood and glass is 10cm x 10cm x 45cm
The product that contains Copper and glass is 9cm x 9cm x 25cm - Tags
- Lighting, Home Accessories, Djed, Sculpture, Cultural design, Emotional design, Handmade, Egyptian Civilization
- Production Technology
- I start from drawing the sketch, Passing through AutoCAD program then 3D MAX and CNC milling, In the production process we use a sample manual lathe machine and Laser cutter, The materials used in the design are environment-friendly, recycled and can be sustainable. These same materials were used by the Ancient Egyptians in their crafts, 1.Asersus wood 2.Alabaster Marble 3.Marmar Stone 4.Borosilicate glass 5. gold plated copper.
- Design Challenge
- The challenge was to design new lighting products that is shaped to be related to the Ancient Egyptian Civilization and the integration between the cultural design and emotional design.
- Research
- The entire research is integrated around the ancient Egyptian beliefs and about the importance of light and what it represents to the ancient Egyptian. We found the great Hymn of Akhtitatun to Aten that was found in the cemetery in the tombs of Tell El-Amarna, and how Djed hieroglyph was a pillar-like symbol that represented stability. It was also sometimes used to represent Osiris himself.
- Inspiration
- Darkness envelops, the land is in silence, their creator is resting in his horizon.
At daybreak, arisen from the horizon, shining as the disk in day,
you remove the darkness, you grant your rays,
and the two lands are in festival
Great Aten Hymn.
This product has been inspired from the Pharaonic symbol of balance, strength and reincarnation Djed. The Djed was raised on the coldest, darkest nights of the year as a reminder of to reconnect to the light of righteousness. - Project Duration
- Duration: The idea started in 2018 and was first exhibited in October 2018 then again in November 2021 both in Cairo Design Award.
Location: Cairo, Egypt. - Operation Flow
- The product is well designed. The details of its parts allow the user to handle the product in a comfortable way. It provides a uniform level of illumination throughout the space independently of other lighting sources. Moreover, its purpose is to ensure safe and ' easy traffic, as well as to create an overview of the room.
- Image Credits
- Image #1: Photographer Mostafa Mahmoud, Atun, 2020.
Image #2: Photographer Mostafa Mahmoud, Atun, 2020.
Image #3: Photographer Mostafa Mahmoud, Atun, 2022.
Image #4: Photographer Mostafa Mahmoud, Atun, 2020.
video by: V digital, Atun,2022.
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