Platina Verpakking · 2022
The Emerald Isle Zeldzame Ierse Whiskyverpakking
by Tiago Russo
- A' Design Award in Platina 2022 in Verpakking
- CLIENT: The Craft Irish Whiskey Co.
- Estimated Number of Design Views: 333,437
- Verification code 0698F0D3AC · Verify this award
Colors
About The Emerald Isle Zeldzame Ierse Whiskyverpakking
Een tijdloos kunststatement en wat vandaag de dag de meest luxueuze en zeldzaamste Ierse whisky is die ooit is gemaakt. Een recordbrekende, zeer verzamelbare set die meeslepend, zintuiglijk ontwerp en vakmanschap combineert met de kunst van verfijnde sieraden en details. De volledig op maat gemaakte Emerald Isle-collectie, die wordt gezien als het ultieme whisky-statement, met slechts 7 bestaande sets, is een eerbetoon aan iconische en mythologische Ierse locaties door de verfijnde fles-, doos- en display-ontwerpen die dit tot een onvergetelijke ervaring maken, en echt een stuk. van whisky- en sieradengeschiedenis.
About the A' Design Award in Platina
The Emerald Isle Zeldzame Ierse Whiskyverpakking is winnaar van de A' Design Award in Platina, een uiterst prestigieuze erkenning die wordt toegekend aan werkelijk uitzonderlijke, elegante en magnifieke ontwerpen. De winnaars in Platina zijn wonderen van creatie, getuigenissen van de grenzen van intellectuele creativiteit en tonen het ongeëvenaarde professionalisme en genie van hun ontwerpers. Van deze ontwerpen wordt verwacht dat zij de meest vermaarde werken zijn die de esthetiek van een tijdperk bepalen, bijdragen aan het welzijn van de samenleving en de grenzen van kunst, wetenschap, ontwerp en technologie verleggen. The Emerald Isle Zeldzame Ierse Whiskyverpakking toont een transcendent niveau van uitmuntendheid en maakt de wereld ongetwijfeld een betere plek met zijn voordelige en waardevolle kenmerken. The Emerald Isle Zeldzame Ierse Whiskyverpakking is een werk dat de A' Design Award in Platina heeft gewonnen en dat verlangens oproept, inspireert, verrukt en grote vreugde doet ontvlammen.
Press Kit
- Unique Properties
- The Emerald Isle Collection is a timeless art statement that merges the rarest Irish whiskey in the world with the iconic heritage of jewellery creations from Faberge.
Seven iconic places in Ireland were chosen as the inspiration for the bespoke details that are subtly crafted into the collection's packaging. With a twist of Irish tradition, The Emerald Isle Collection is a uniquely time-defying celebration of the luxury, colour and boldness of the rarest Irish whiskey ever created. - Dimensions & Packaging
- Display Case: 500W x 400D x 450H
The Emerald Isle Box: 420W x 310D x 350H
The Emerald Isle Set is composed by two boxes: whereas the main box, in walnut and golden details sets the mood and the interaction with the exclusive products inside, each set is accompanied by a transit/display case, with a clear display and a solid walnut base, powered by batteries with LED channels providing self-illumination to the products in a museum-like display. - Tags
- Whiskey, Whisky, Luxury, Packaging, Box, Bottle, Design, Collection, Art, Product
- Production Technology
- Design, technology and craftmanship meet the highest of standards in order to bring together The Emerald Isle collection. Each box features a unique geometric illustration, etched into the polished walnut in solid brass string.
At the centre is an egg-shaped opening, decorated with cabochon emeralds, which locks from the top. Behind, two latched medallions initiate the revealing of the secrets behind the doors, with the key and lighting controls that begin the immersive experience. - Design Challenge
- The main challenge in creating The Emerald Isle was to create something so unique, so luxurious, that would take the whiskey and luxury markets by storm. The materials had to be the absolute best, applied with jewellery precision, in intertwining gemstones, natural wood and gold, creating at the same time, a truly immersive and meaningful experience for any of the exquisite 7 owners of this rarest of products. The challenge of merging art, jewellery, craft and design into one creation.
- Research
- The R&D stages for the development of The Emerald Isle were based on two different approaches. 1) In creating and finishing the oldest, rarest, triple distilled, triple barrelled Irish whiskey ever created. 2) in providing for such rarity, the most exclusive and luxurious packaging, immersive experience and interaction that has ever been created. All the finest details of luxury, craftsmanship, technology and display have merged together in order to create a uniquely, timelessly designed product.
- Inspiration
- The Emerald Isle Collection represents a combination of the iconic characteristics of Faberge's heritage, and the rich narrative of the natural and mythological isle of Ireland, woven into a one-of-a-kind inimitable whiskey and luxury experience. A statement of whiskey, art and craftsmanship.
A symbol synonymous with Faberge, the iconic egg shape is used as a design accent throughout the entire collection, while the opulent coloured gemstones reflect Ireland's traditions and natural beauty. - Project Duration
- Designed between March 2020 and January 2021, and firstly launched at a private auction in February 2021 where it sold for over 2 Million USD, breaking the world record for the most expensive whiskey ever sold. Each of the 7 units has been being manufactured one by one and selling for record-breaking prices ever since, reaching above the 4 Million USD mark.
- Operation Flow
- Open the clasps in the display case and remove the lid by the upper leather handle. In order to interact with the box, open the back latch, remove the key, unlock the box from the upper lock, and open the doors. The lights will automatically turn on. Use the key in the whiskey bottle neck to open the side compartments leading to the Faberge products. Below, a push-to-open drawer reveals the tasting set and exclusive Cohiba cigars and humidor, providing the perfect experience.
- Image Credits
- All imagery copyrights "The Craft Irish Whiskey Co."
