Goud Verpakking · 2022
By Beth Verpakking Van Collageensupplementen
- A' Design Award in Goud 2022 in Verpakking
- CLIENT: Depot Creative
- Estimated Number of Design Views: 44,837
- Verification code B9E9000BA5 · Verify this award
Colors
About By Beth Verpakking Van Collageensupplementen
Het bureau kreeg de opdracht om een visueel identiteitssysteem en verpakkingsontwerp te creëren, inclusief een op maat gemaakt vat voor dit luxe atelier. Waar mogelijk werden alle materialen geselecteerd op basis van hun milieuprestaties, variërend van het gebruik van post-consumer afval, FSC-papier en inkten op basis van soja. De verpakking maakt gebruik van een kleurenpalet van donkergroene en lichte pasteltinten, hoogwaardige materialen, structuren en subtiele printafwerkingen om een tastbaar gevoel van zowel luxe als prestige te creëren.
About the A' Design Award in Goud
By Beth Verpakking Van Collageensupplementen is winnaar van de A' Design Award in Goud, een immens prestigieuze erkenning die wordt toegekend aan eersteklas, schitterende en uitmuntende ontwerpen. Winnaars in Goud zijn uiterst innovatieve, zeer visionaire en glamoureus verblindende creaties die het genie, de wijsheid en de bekwaamheid van hun ontwerpers weerspiegelen. By Beth Verpakking Van Collageensupplementen wordt verwacht een zeer geprezen, trendzettende en monumentale uitvinding te zijn die ongekende waarde levert. Dit ontwerp dat de A' Design Award in Goud heeft gewonnen, is een spectaculair, gerespecteerd project dat enorm baat en de grenzen van kunst, wetenschap, ontwerp en technologie verlegt. By Beth Verpakking Van Collageensupplementen wekt intense gevoelens van verlangen, roept passie op, moedigt creativiteit aan en fascineert ons.
Press Kit
- Unique Properties
- Material selection was used to influence the consumer's perception from the initial impression to a later considered appraisal. The vessel combines glass and wood. Luxury is secured through an elegant, blended conical form with flowing surfaces influencing desirability and relevance. Sustainability is achieved through material usage and reuse of the vessel—employing a refill system. Its' packaging with a colour palette of dark green and light pastel hues, using high quality materials, structures and subtle print finishes created a tangible sense of both luxury and prestige.
- Dimensions & Packaging
- The packaging consisted of a primary rigid box / core flute shipper / wrapping paper / stickers / large satchels / postcards / pouches / sachets and pulp boxes and sleeves.
- Tags
- Beauty, Luxury, Premium
- Production Technology
- Where possible all materials were selected based on their environmental credentials, ranging from the use of post-consumer waste, FSC papers and soy-based inks.
A range of bamboo pulp boxes was used for travel sachets, to provide both protection, be light weight aw well as home-compostable. - Design Challenge
- From the initial briefing to the mass production of the vessel, we had a 6 month window only. This gave very little time for full prototyping and testing as we would normal have.
- Research
- The luxury category, particularly within the beauty segment has been subject to criticism for its excessive use of packaging, plastic and general packaging waste. By Beth has sustainability at its core, therefore all materials were selected based on their environmental credentials. Materials were printed using soy-based inks, where possible recycled content, pulp and FSC paper. We were able to create a prestigious perception but not to the detriment of sustainability. The dark, green selected for its representation of the natural Australian flora and fauna.
- Inspiration
- Beauty, consciously considered. Depot was commissioned to create a visual identity system and packaging design, including a bespoke vessel for this luxury atelier. Simplicity, sustainability and social responsibility sit as key strategic pillars and therefore drove all packaging decisions. Depot worked with industrial designers to create a bespoke form that fulfilled the brief of luxurious and sustainable. The bespoke vessel and subsequent packaging give the product value and cachet.
- Project Duration
- June 2020-July 2021, Sydney Australia
- Operation Flow
- The vessel is packaged in a rigid, lidded box. It is shipped in a coreflute shipper.
