Chinese Festivals Illustratiereeks by Chunli Zhou

Chinese Festivals Illustratiereeks by Chunli Zhou is a highly esteemed winner of the very prestigious 2022 A' Design Award in Brons in Grafisch, Illustratie en Visuele Communicatie Ontwerp Competition Category.

BronsGrafisch· 2022

Chinese Festivals Illustratiereeks

by Chunli Zhou

Client: Northeastern University of China

A' Design Award in Brons Winner in Grafisch Category

11,570

Verified Award Winner

Verify Award Status for #137793

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Chinese Festivals Illustratiereeks

Chinese Festivals is een illustratiereeks gebaseerd op traditionele Chinese feestdagen. De reeks omvat het Chinees Nieuwjaar, het Drakenbootfestival, het Midherfstfestival en het Chung Yeung-festival. Feestelijke elementen zoals vuurwerk, drakenboten, zongzi en kornoeljebessen zijn in de taferelen te zien. De hoofdkleuren zijn zorgvuldig gekozen om de sfeer van elk feest te weerspiegelen. De illustraties zijn vervaardigd met digitale schildersoftware en afgedrukt op een formaat van 800 bij 800 millimeter. Het doel is om de traditionele feestcultuur te presenteren in een hedendaagse visuele stijl.

The Recognition

About the A' Design Award in Brons

Chinese Festivals Illustratiereeks is winnaar van de A' Design Award in Brons, een hoogst prestigieuze erkenning die wordt toegekend aan uitstekende ontwerpen die zich onderscheiden door creativiteit, vindingrijkheid en scherpzinnigheid. Winnaars in Brons zijn ruimschoots vaardige en opvallend creatieve artefacten die de grote ervaring, verbeelding en het vernuft van hun ontwerpers bevestigen. Chinese Festivals Illustratiereeks wordt verwacht een hooggewaardeerd, bewonderd en gekoesterd object te zijn dat opmerkelijk professioneel en innovatief is. Dit ontwerp dat de A' Design Award in Brons heeft gewonnen, verwerkt de beste praktijken in kunst, wetenschap, ontwerp en technologie en is uitstekend door zijn aandacht voor detail. Chinese Festivals Illustratiereeks bevredigt schitterend behoeften, raakt verlangens, charmeert gevoelens en spreekt de nieuwsgierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Inside the illustrations are included specific imagery of traditional Chinese festivals such as "Chang'e", "zongzi", "dragon boat" and "cornelian"." The main colours of the illustrations are set for the different festivals. The illustrations throughout the series have a strong festive character and promote Chinese festival culture while allowing the atmosphere and flavour of different traditional Chinese festivals to be shown.
Dimensions & Packaging: Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size:1800mm (H) x 800mm (W), 300dpi, RGB.
Tags: China, Festivals, Chinese New Year, Dragon Boat Festival, Mid-Autumn Festival, Chung Yeung Festival
Production Technology: This series of illustrations is drawn by procreate software. It is produced by a high level of printing and manufacturing techniques to show the beautiful and exquisite detail of the illustrations.
Design Challenge: The difficulty lies in accurately characterising traditional Chinese festivals and their elements, achieving a combination of modern aesthetics and traditional elements, computer technology and traditional craftsmanship, and the aesthetic standards of the characters.
Research: This "Chinese Festivals" series of illustrations features the Chinese New Year, Dragon Boat Festival, Mid-Autumn Festival and Chung Yeung Festival, which include festive elements such as "New Year animals", "firecrackers", "dragon boats", "zongzi" and "cornelian". The main colours of the illustrations are adapted to the atmosphere of the different festivals, deepening people's understanding of Chinese festivals while making more friends at home and abroad enjoy traditional Chinese festival culture.
Inspiration: The inspiration for the illustration design comes from traditional Chinese festivals. The strong atmosphere of festivals often makes people feel happy and joyful, and it is the responsibility and duty of every citizen to pass on the culture. Therefore, through illustration design, I hope to realise the effective innovation of traditional festival elements in contemporary times, spreading the energy of Chinese traditional festivals while making more people fall in love with Chinese festivals.
Project Duration: The work began in December 2022 at Northeastern University in Shenyang, Liaoning Province, China, and was completed in February 2022 at Northeastern University in Shenyang, Liaoning Province, China.
Operation Flow: The key to this design is to have a strong impact that appeals to the public, a high aesthetic effect that appeals to people's aesthetic sensibilities, and at the same time promotes cultural heritage while committing to its innovative development.
Team Members: Design direction: Huo Kai, designed by Zhou Chunli
Image Credits: Image #1 : Illustration Zhou Chunli, 2022.
Image #2 : Illustration Zhou Chunli, 2022.
Image #3 : Illustration Zhou Chunli, 2022.
Image #4 : Illustration Zhou Chunli, 2022.