Hometown Flavor Rijstnoedel Verpakking by Changshu Institute of Technology

Hometown Flavor Rijstnoedel Verpakking by Changshu Institute of Technology is a highly esteemed winner of the very prestigious 2022 A' Design Award in Zilver in Verpakkingsontwerp Competition Category.

ZilverVerpakking· 2022

Hometown Flavor Rijstnoedel Verpakking

by Changshu Institute of Technology

Client: Changshu Institute of Technology

A' Design Award in Zilver Winner in Verpakking Category

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Verified Award Winner
Verify Award Status for #138716

View at A' Design Award Press Release Award Badge

Colors

The Design

About Hometown Flavor Rijstnoedel Verpakking

Yunnan is de thuisbasis van vele etnische minderheden die hun eigen unieke eetstijlen hebben. Als representatief traditioneel basisvoedsel in Yunnan kunnen rijstnoedels worden geïntegreerd met elk ingredient en elke bereidingsmethode om verschillende smaken te produceren. Via het medium van rijstnoedels hebben de ontwerpers deze serie Yunnan rijstnoedelproducten ontwikkeld en ontworpen door de klederdracht van etnische minderheden in Yunnan te combineren met de smaken van etnische minderheden. Door middel van moderne conserveringstechnologie wordt de smaak van Yunnan wereldwijd gepromoot.

The Recognition

About the A' Design Award in Zilver

Hometown Flavor Rijstnoedel Verpakking is winnaar van de A' Design Award in Zilver, een buitengewoon prestigieuze erkenning die wordt toegekend aan topontwerpen die prachtig en indrukwekkend zijn. Winnaars in Zilver zijn enorm briljante en uiterst creatieve werken die de uitmuntende expertise, het talent en de scherpzinnigheid van hun ontwerpers illustreren. Hometown Flavor Rijstnoedel Verpakking wordt verwacht een prachtig paradepaardje te zijn dat opmerkelijk professioneel en diepgaand innovatief is. Dit ontwerp dat de A' Design Award in Zilver heeft gewonnen, is een hoogst opmerkelijke, bewonderde uitvinding die baat en de grenzen van kunst, wetenschap, ontwerp en technologie verlegt. Hometown Flavor Rijstnoedel Verpakking is een zeer benijde creatie die verlangens oproept, positieve gevoelens brengt en verbazing en verwondering doet ontvlammen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a representative food of Yunnan, rice noodles have many ways to cook. In order to let more people understand the Yunnan rice noodle culture and ethnic culture, Designer use the Yunnan ethnic minority costumes as the main element to design rice noodle packaging with different ethnic tastes.
Dimensions & Packaging: Width 145mm x Length 200mm x Height 40mm
Tags: Ethnic minorities, Rice noodles, Costumes, Yunnan, Hand-painted
Production Technology: The material of this packaging box is white card, using lithography process, the surface coating can protect the pattern from scratching and moisture.
Design Challenge: How to use vision to express taste is the most challenging part of design.
Research: This is an applied research project. Through the study of local ethnic minority cultures through research methods such as literature consultation, field research, interviews, and observations, its cultural genes are extracted, and finally the local traditional food culture is promoted and disseminated through packaging design.
Inspiration: Yunnan is a multi-ethnic province, and each ethnic minority has its own unique eating style. Rice noodles can be blended with any ingredient and cooking method to produce a different taste. If someone wants to intuitively understand a nation, in addition to its visual culture, it is its food culture. So we developed and designed this series of Yunnan rice noodle products through the carrier of rice noodles, combining the costumes of ethnic minorities in Yunnan and the tastes of ethnic minorities.
Project Duration: The project started in March 2021 in Kunming and finished in May 2021 in Kunming
Operation Flow: Rice noodle packaging have large boxes and separate small packages for different flavors. According to the customer's needs, customer can choose 6 small packages to combine into a large gift box.
Team Members: Liu Sirong
Image Credits: Image#1: Illustrator, Liu Sirong, Portrait, 2020.