Lamay Island's Souvenir Series Merkverpakking by Chia-Hui Lien and Jen-Wei Huang

Lamay Island's Souvenir Series Merkverpakking by Chia-Hui Lien and Jen-Wei Huang is a highly esteemed winner of the very prestigious 2022 A' Design Award in Brons in Verpakkingsontwerp Competition Category.

BronsVerpakking· 2022

Lamay Island's Souvenir Series Merkverpakking

by Chia-Hui Lien and Jen-Wei Huang

Client: Chia-Hui Lien

A' Design Award in Brons Winner in Verpakking Category

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Verified Award Winner

Verify Award Status for #138794

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Colors

The Design

About Lamay Island's Souvenir Series Merkverpakking

Lamay Island's Souvenir Series is een geschenkverpakkingsontwerp voor gedroogde vis en visstengels gemaakt van geelvintonijn. Het visuele beeld is gebaseerd op het landschap en de cultuur van Lamay Island in Taiwan, waarbij de lokale Stone Vase-rots als hoofdgrafisch element wordt gebruikt. De buitendoos is gemaakt van papier en opent met een magnetische sluiting, met afmetingen van 34 bij 23 bij 6 centimeter. Voor de druk wordt een speciale brons-gouden kleur en gedeeltelijke glansfolie gebruikt. Een binnenste ritszakje houdt de gedroogde vis vers. Nadat het voedsel is opgegeten, kan de doos worden hergebruikt voor opslag.

The Recognition

About the A' Design Award in Brons

Lamay Island's Souvenir Series Merkverpakking is winnaar van de A' Design Award in Brons, een hoogst prestigieuze erkenning die wordt toegekend aan uitstekende ontwerpen die zich onderscheiden door creativiteit, vindingrijkheid en scherpzinnigheid. Winnaars in Brons zijn ruimschoots vaardige en opvallend creatieve artefacten die de grote ervaring, verbeelding en het vernuft van hun ontwerpers bevestigen. Lamay Island's Souvenir Series Merkverpakking wordt verwacht een hooggewaardeerd, bewonderd en gekoesterd object te zijn dat opmerkelijk professioneel en innovatief is. Dit ontwerp dat de A' Design Award in Brons heeft gewonnen, verwerkt de beste praktijken in kunst, wetenschap, ontwerp en technologie en is uitstekend door zijn aandacht voor detail. Lamay Island's Souvenir Series Merkverpakking bevredigt schitterend behoeften, raakt verlangens, charmeert gevoelens en spreekt de nieuwsgierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The zipper bag as package design helps takers preserve the freshness of dried fish. The pack with a magnetic cover can provide consumers with an option of sending gifts. After having eaten dried fish, the pack can be used as a shortage box, linking the idea of environment protection and giving itself an additional value, recycling.
Dimensions & Packaging: The outer box size of this package is W34cmxD23cmxH6cm.
Tags: Brand，Packaging design
Production Technology: This set of gift boxes is designed on the visual design, and the image design is based on the local island style and cultural characteristics of Xiaoliuqiu. The packaging design part is mainly designed to give gifts, so the gift box uses paper and magnets as the opening design, the printing technology uses a special color - bronze gold, and the graphics on the box surface uses the technology of partial bright film to increase the texture of the gift box. After the food is eaten, the packaging box can also be used as a storage function to achieve the concept of environmental protection.
Design Challenge: The most difficult aspect of the packaging design of this brand is the drawing of the fish shape and the representation of the graphics, mainly to directly convey the delicious dried fish food made from fresh marine fish to consumers, and the delicious dishes suitable for general family cooking.
Research: From the off-shore island of Taiwan, fishers’ hometown—Lamay Island (Siao iouciou), in the area of sea, fresh yellowfin tunas are fished up. Make yellowfin tunas as dried fish and fish sticks which are excellent local snacks able to be shared with close friends and fit for the first choice of souvenir. The design of graph connecting with local scenery—Stone Vase as main visual image magnifies local features and images. The zipper bag as package design helps takers preserve the freshness of dried fish. The pack with a magnetic cover can provide consumers with an option of sending gifts. After having eaten dried fish, the pack can be used as a shortage box, linking the idea of environment protection and giving itself an additional value, recycling.
Inspiration: From the off-shore island of Taiwan, fishers’ hometown—Lamay Island (Siao iouciou), in the area of sea, fresh yellowfin tunas are fished up. Make yellowfin tunas as dried fish and fish sticks which are excellent local snacks able to be shared with close friends and fit for the first choice of souvenir. The design of graph connecting with local scenery—Stone Vase as main visual image magnifies local features and images.
Project Duration: This set of gift boxes will be sold in Lamay Island, Taiwan on 2019/12/01.
Operation Flow: Through the field trip to Xiaoliuqiu Island in Taiwan to conduct photography and data collection, and then carry out visual image design and packaging design, the marine culture and local cultural history of Xiaoliuqiu Island are integrated, so that the overall brand packaging design can promote market sales and achieve high The benefits of marketing.
Patents: Chia-Hui Lien , Jen-Wei Huang
Team Members: Designer: Chia-Hui Lien , Jen-Wei Huang
Image Credits: Designer: Chia-Hui Lien , Jen-Wei Huang