Abstract Illustrations Abstracte Illustraties Branding Design Kit by Nargiza Usmanova

Abstract Illustrations Abstracte Illustraties Branding Design Kit by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2022 A' Design Award in IJzer in Grafisch, Illustratie en Visuele Communicatie Ontwerp Competition Category.

IJzerGrafisch· 2022

Abstract Illustrations Abstracte Illustraties Branding Design Kit

by Nargiza Usmanova

Client: TELS Group

A' Design Award in IJzer Winner in Grafisch Category

12,786
Verified Award Winner
Verify Award Status for #139164

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Abstract Illustrations Abstracte Illustraties Branding Design Kit

De inspiratie om unieke illustraties te maken voor de jaarlijkse merkkit was de langdurige zoektocht naar een unieke abstracte stijl. We creëerden 10 verschillende formele composities met dynamische onstuimige lijnen in contrastpaletten. Het belangrijkste verschil in het project is de creatie van conceptuele merkillustraties voor alle promoproducten. Alle illustraties zijn met de hand getekend in de gouachetechniek. Coloristische formele composities in een minimalistische lineaire stijl zorgen ervoor dat producten zich onderscheiden van een aantal andere concurrerende voorbeelden.

The Recognition

About the A' Design Award in IJzer

Abstract Illustrations Abstracte Illustraties Branding Design Kit is winnaar van de A' Design Award in IJzer, een prestigieuze erkenning die wordt toegekend aan goede ontwerpen die voldoen aan de professionele en industriële eisen die worden verwacht van goed ontworpen creaties. Winnaars in IJzer tonen grote vaardigheid, hoge specialisatie, deskundig inzicht en het creatieve vermogen van hun makers. Abstract Illustrations Abstracte Illustraties Branding Design Kit wordt verwacht een hooggewaardeerde, bewonderde en gekoesterde creatie te zijn die praktisch en innovatief is. Dit ontwerp dat de A' Design Award in IJzer heeft gewonnen, integreert de beste praktijken uit de sector en heeft bekwame technische kenmerken die verbonden zijn met knowhow en talent. Abstract Illustrations Abstracte Illustraties Branding Design Kit wordt gerespecteerd om zijn grondigheid en is ontworpen om verbeteringen van de levenskwaliteit te bieden die helpen de wereld een betere plek te maken.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main difference in the project is the creation of branded abstract illustrations for all promo products. All illustrations are hand-drawn in the gouache technique. Coloristic formal compositions in a minimalist linear style help products stand out from a number of other competitive examples.
Dimensions & Packaging: The wall calendar, databook, personal organizer, greeting card, paper and fabric bags, brochures, folder, notes, pen kit.
Tags: Illustration, Promo, Calendar, Stationery, Greeting card, Bag, Folder, Notes, Company style
Production Technology: In 2020, the transportation company TELS continued to develop its success, which is confirmed by a constant increase in the volume of services and the business expansion from the company’s own funds. The company also pays much attention to issues that are not directly related to business. These company’s activities and initiatives are highly evaluated by reputable organizations and found their reflection in a new set of promo products based on the abstract illustration made by Nargiza Usmanova. Such basic human values as Mind, Energy, Creativity, Feelings, Time, and Path, are visualized and featured on calendars, datebooks, notebooks, folders, bags, leaflets, and other promotional materials of the company.
Design Challenge: The hardest part of the project was challenging to rich the unique style of abstract illustrations for the annual company kit. 10 formal compositions personifying all 10 virtues and principles of the company.
Research: The analysis of marketing communications and products was carried out among the main competitors of the company. The transport business is quite dynamic and in order to break the usual standards, we decided to create individual images that would meet the aspirations of the company. All visual solutions had to cover all the necessary needs of the company in marketing and communications, starting from print and promo, website and office interior design.
Inspiration: The inspiration to create individual illustrations for the annual branded kit was the long-term search for a unique abstract style. Were created 10 different formal compositions with smooth lines in contract palettes.
Project Duration: The branding kit was created in 2019 for all needs in the 2020 year.
Operation Flow: All promotional materials are used in the 11 corporate offices of the Tels Group in Europe.
Team Members: Illustrator and Graphic Designer - Nargiza Usmanova
Image Credits: Illustrator and Graphic Designer - Nargiza Usmanova