Drive2Extremes Multivision Fotografisch Kunstwerk by Florian W. Mueller

Drive2Extremes Multivision Fotografisch Kunstwerk by Florian W. Mueller is a highly esteemed winner of the very prestigious 2022 A' Design Award in Zilver in Fotografie en Fotobewerking Ontwerp Competition Category.

ZilverFotografie· 2022

Drive2Extremes Multivision Fotografisch Kunstwerk

by Florian W. Mueller

Client: Porsche Middle East and Africa FZE

A' Design Award in Zilver Winner in Fotografie Category

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Colors

The Design

About Drive2Extremes Multivision Fotografisch Kunstwerk

Drive2Extremes Multivision is een reeks fotografische kunstwerken die twee extreme landschappen in enkele beelden verenigt. De Porsche Taycan Cross Turismo werd eerst gefotografeerd op een bevroren veen in Lapland, ten noorden van de poolcirkel. Twee weken later werd de auto in dezelfde positie ten opzichte van de camera geplaatst, en bij een vergelijkbare zonnestand, in de Arabische woestijn in de Verenigde Arabische Emiraten. De twee beelden werden vervolgens samengevoegd via meervoudige belichtingstechnieken. Het doel was om pool- en woestijnlandschappen samen te brengen in één foto. De kunstwerken werden in verschillende formaten geproduceerd.

The Recognition

About the A' Design Award in Zilver

Drive2Extremes Multivision Fotografisch Kunstwerk is winnaar van de A' Design Award in Zilver, een buitengewoon prestigieuze erkenning die wordt toegekend aan topontwerpen die prachtig en indrukwekkend zijn. Winnaars in Zilver zijn enorm briljante en uiterst creatieve werken die de uitmuntende expertise, het talent en de scherpzinnigheid van hun ontwerpers illustreren. Drive2Extremes Multivision Fotografisch Kunstwerk wordt verwacht een prachtig paradepaardje te zijn dat opmerkelijk professioneel en diepgaand innovatief is. Dit ontwerp dat de A' Design Award in Zilver heeft gewonnen, is een hoogst opmerkelijke, bewonderde uitvinding die baat en de grenzen van kunst, wetenschap, ontwerp en technologie verlegt. Drive2Extremes Multivision Fotografisch Kunstwerk is een zeer benijde creatie die verlangens oproept, positieve gevoelens brengt en verbazing en verwondering doet ontvlammen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: I had the wonderful opportunity to bring together the two extremes of the Northern Polar Region in Levi, Finland and the Arabian Desert in Liwa, United Arab Emirates with the Porsche Taycan Cross Turismo. These are some of the results.

I first photographed the Taycan in the polar region, then placed it exactly the same, same perspective, camera angle, etc. in the desert and applied my multivision mojo.
Dimensions & Packaging: Several produced artworks in different sizes.
Tags: photography, artwork, multiple exposure, desert, finland, snow, porsche, taycan,
Production Technology: I first placed and photographed the Porsche on a frozen bog in Lapland, north of the Arctic Circle, and two weeks later in the same position relative to the camera and at a similar position of the sun in the Arabian desert. These two images were then fluidly built together.
Design Challenge: The challenge was to position the car in the exact same angle, height, etc. And in the desert you have to work quite fast, due to the very fast sunset and sundown.
Research: The research was mainly about the weather and the times of sunset and sunrise. Also in resaerching the area and locations and how to protect the cameras from sand, dust and snow and how we could work at -30 degrees Celsius and +45 degrees Celsius with our equipment...
Inspiration: I worked before for Porsche as a commercial photographer. As an artist I often work with multiple exposure photography. Porsche Middel East produced a highly acclaimed film Drive2Extrems, bringing the two locations desert and polar region together. I worked before with the executive people from Porsche in Shanghai and produced there multiple exposure Artworks for the Photofairs Shanghai. In the new project I wanted to combine the two regions in one picture.
Project Duration: It took 2 weeks of photo-production in Finland and the UAE desert and 2 weeks of post-production.
Operation Flow: I knew the places and locations but I had to decide on location on which time I wanted to shoot, due to sunset or sunrise. In Finland it was quite easy, sunset and sunrise take about 2 hours and more. In the desert in the UAE it was more difficult: sunrise and sunset are done in less than 30 minutes...
Patents: Copyrights belong to Florian W. Mueller, 2022.
Team Members: Sandy Mcintosh
Rita el Hachem
Guild Finland.
Image Credits: All images:
Client: Porsche Middle East & Africa FZE
Agency: KeKo Dubai
Creative Director: Sandy Mcintosh
Production: Stoked Films, Rita el Hachem & Directors Guild Finland, Juha-Matti Nieminen
Assistant: Christian Bacher
Driver: Jukka Honkavuori