Kanji Posters Posters by Alice Xi Zong is a highly esteemed winner of the very prestigious 2022 A' Design Award in Zilver in Grafisch, Illustratie en Visuele Communicatie Ontwerp Competition Category.

ZilverGrafisch· 2022

Kanji Posters Posters

by Alice Xi Zong

Client: Alice Zong Design

A' Design Award in Zilver Winner in Grafisch Category

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Verified Award Winner
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Colors

The Design

About Kanji Posters Posters

De Kanji-vormen en -streken vertegenwoordigen de begintoestand en het oneindige bestaan van de omgeving. Geïnspireerd door de penseelstreken van de Chinese kalligrafie, de studie van contextuele ideeën, de mix van stijlen en culturele aandacht, toont de inclusieve mentaliteit van de ruimtes tussen de vormen die door de penseelstreken worden verleend, voortreffelijke elegantie en weelderige culturele implicaties van Chinese kalligrafie. Elke poster is gemaakt uit een combinatie van het traditionele Chinese element, waardoor alle inspiraties samenkomen en een unieke, delicate Chinese stijl van impressionisme ontstaat.

The Recognition

About the A' Design Award in Zilver

Kanji Posters Posters is winnaar van de A' Design Award in Zilver, een buitengewoon prestigieuze erkenning die wordt toegekend aan topontwerpen die prachtig en indrukwekkend zijn. Winnaars in Zilver zijn enorm briljante en uiterst creatieve werken die de uitmuntende expertise, het talent en de scherpzinnigheid van hun ontwerpers illustreren. Kanji Posters Posters wordt verwacht een prachtig paradepaardje te zijn dat opmerkelijk professioneel en diepgaand innovatief is. Dit ontwerp dat de A' Design Award in Zilver heeft gewonnen, is een hoogst opmerkelijke, bewonderde uitvinding die baat en de grenzen van kunst, wetenschap, ontwerp en technologie verlegt. Kanji Posters Posters is een zeer benijde creatie die verlangens oproept, positieve gevoelens brengt en verbazing en verwondering doet ontvlammen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Kanji strokes represent an initial state and an infinite existence of our surroundings. Inspired by Chinese Calligraphy strokes, the study of contextual ideas, blend of styles, and cultural attention. This exploration shows exquisite elegance and luxuriant cultural implications of Chinese calligraphy.
Dimensions & Packaging: Width 10-inch x Height 10-inch posters
Tags: Typography, Poster Design, Illustration, Graphic design, Chinese Elements
Production Technology: After researching for the traditional Chinese elements, the designer translated and wrote the digital Kanji strokes in Adobe Illustrator, then created the layout which combine the Kanji strokes with the photography backgrounds in Adobe Photoshop & Adobe Lightroom CC.
Design Challenge: The challenge of this project is to keep the authenticity of the traditional Chinese calligraphy, Kanji strokes, and the visually pleasing modern design layout composition. To have a better understanding of the balance of both traditional & modern visual styles, the designer interviewed most of the calligraphers, collected their opinions and suggestions after several draft options, and finally came up with the best solution that could blend both styles well and show in the poster design.
Research: The research included traveling back to China and visiting multiple cities, people & their families, learning about the authentic traditional Chinese Calligraphy and Kanji strokes.
Inspiration: Inspired by Chinese Calligraphy strokes, the study of contextual ideas, blend of styles, and cultural attention. This exploration shows exquisite elegance and luxuriant cultural implications of Chinese calligraphy.
Project Duration: The project was started in Nov 2021 in the U.S. and finished in Feb 2022.
Operation Flow: With the design concepts in mind, and with the translated calligraphy art Kanji strokes in photoshop, an experimental poster layout composition set started to developed, where each poster is made out of the combination of the traditional Chinese element, bringing all the inspirations together and creating a unique, delicate Chinese style of impressionistic, which shows exquisite elegance and luxuriant cultural implication of China to be applied throughout the entire brand visual materials and communication.
Patents: Alice Xi Zong
Team Members: Alice Xi Zong
Image Credits: Image #1: Designer/Creator Alice Xi Zong, Variations, 2022
Optional Image #1: Designer/Creator Alice Xi Zong, Variations, 2022
Optional Image #2: Designer/Creator Alice Xi Zong, Variations, 2022
Optional Image #3: Designer/Creator Alice Xi Zong, Variations, 2022
Optional Image #4: Designer/Creator Alice Xi Zong, Variations, 2022