Conlia Home Image Store Retail Interieurontwerp by Zehua Zheng

Conlia Home Image Store Retail Interieurontwerp by Zehua Zheng is a highly esteemed winner of the very prestigious 2022 A' Design Award in Brons in Interieur en Tentoonstellingsontwerp Competition Category.

BronsInterieur· 2022

Conlia Home Image Store Retail Interieurontwerp

by Zehua Zheng

Client: Conlia Home

A' Design Award in Brons Winner in Interieur Category

9,027

Verified Award Winner

Verify Award Status for #140278

View at A' Design Award Press Release Award Badge

Colors

The Design

About Conlia Home Image Store Retail Interieurontwerp

Conlia Home Image Store is een winkelinterieur ontworpen voor een woninginrichtingsmerk in Jiangmen, China. Het ontwerp put uit de traditionele Chinese architectuur en het oosterse familieleven. Boomstammen en roestvrij staal verwijzen naar dakspanten en vensterroosters. Polypropyleen platen, rotanvlechtwerk en zachte stoffen voegen natuurlijke textuur toe. Een half open en symmetrische indeling verbindt binnen en buiten met elkaar. Functionele zones zijn met elkaar verbonden in plaats van volledig gescheiden, wat een gelaagde ruimte creëert. Thematische scènemodules tonen verschillende kamerinrichtingen en ondersteunen een rustige winkelervaring.

The Recognition

About the A' Design Award in Brons

Conlia Home Image Store Retail Interieurontwerp is winnaar van de A' Design Award in Brons, een hoogst prestigieuze erkenning die wordt toegekend aan uitstekende ontwerpen die zich onderscheiden door creativiteit, vindingrijkheid en scherpzinnigheid. Winnaars in Brons zijn ruimschoots vaardige en opvallend creatieve artefacten die de grote ervaring, verbeelding en het vernuft van hun ontwerpers bevestigen. Conlia Home Image Store Retail Interieurontwerp wordt verwacht een hooggewaardeerd, bewonderd en gekoesterd object te zijn dat opmerkelijk professioneel en innovatief is. Dit ontwerp dat de A' Design Award in Brons heeft gewonnen, verwerkt de beste praktijken in kunst, wetenschap, ontwerp en technologie en is uitstekend door zijn aandacht voor detail. Conlia Home Image Store Retail Interieurontwerp bevredigt schitterend behoeften, raakt verlangens, charmeert gevoelens en spreekt de nieuwsgierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Inspired by traditional Chinese architectural style and oriental family lifestyle, the brand concept store follows the notion of natural, comfortable and elegant, and is committed to providing home users with proposals for a better life through the integration of traditional elements and modern techniques, and to creative a localized home life collection platform.
Tags: Natural, comfortable, oriental features, domesticity, elegant household items
Production Technology: The store made of logs and stainless steel refers to features of traditional Chinese architecture, such as trusses and window grilles, and uses modern stainless steel, pp sheet and other materials to connect the whole space instead of completely separating functional areas, therefore creates a layered space. Furthermore, the application of rattan-weaving materials and soft fabrics also brings natural and elegant oriental features to the store.
Design Challenge: 1. Employ traditional culture to make appropriate modernization adjustments to traditional architectural elements, and recreate in materials, structure, techniques, etc.;
2. Develop thematic and delightful scene modules to give advice for a better life.
Research: The research on modern home stores found that, with the continuous growth of the consumption level of Chinese residents, people began to express their taste though home decoration; Moreover, the return and development of traditional culture has spawned more creations based on traditional aesthetics.CONLIA HOME integrates oriental humanistic aesthetics and home decoration to create a general store highlighting local features. In addition, there are no other similar brands in China insofar.
Inspiration: The brand concept store is designed for inheriting and carrying forward traditional Chinese culture and architectural art, and is committed to conveying the idea of natural residence through modern creation techniques.
The new pursuitsChinese people for a better life arouses their aesthetic taste in the national cultural psychology. Characteristics of traditional Chinese architecture reflects the traditional culture and spiritual realm of people.
Project Duration: Guangzhou, Guangdong province witnessed the launch of this project in July, 2021, and it was completed in Jiangmen, Guangdong Province, in December, 2021.
Operation Flow: 1. The semi open store design and the squire and symmetrical layout connect the inside and outside, appear transparent and natural，and attractive to consumers.
2. Diversified functional areas constitute modularized scenes with different themes, thus improve the in store shopping experience.
3. The application of elements in traditional Chinese architecture, with materials of different textures and colors, endows the space with traditional humanistic aesthetic appeal.
Team Members: Designer: ZE HUA ZHENG
Designer: WANG YING PAN