Tokyu Garden City Primaire Functie: Visuele Identiteit, Website door Fourdigit Vietnam Co., Ltd.

Het ontwerp Tokyu Garden City Primaire Functie: Visuele Identiteit, Website door Fourdigit Vietnam Co., Ltd. is een hoog aangeschreven winnaar van de zeer prestigieuze 2022 A' Design Award in Zilver in de competitiecategorie Website en Webontwerp.

ZilverWeb· 2022

Tokyu Garden City Primaire Functie: Visuele Identiteit, Website

door Fourdigit Vietnam Co., Ltd.

Opdrachtgever: Becamex Tokyu Co., Ltd

Winnaar van de A' Design Award in Zilver in de categorie Web

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Verifieer de prijsstatus voor #140456

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Het Ontwerp

Over Tokyu Garden City Primaire Functie: Visuele Identiteit, Website

Tokyu Garden City is de visuele identiteit en website voor een stedelijk ontwikkelingsproject in Binh Duong New City, Vietnam. Het ontwerp is gebaseerd op het stadsthema Always New. Dunne lijnen drukken vernieuwing uit en dikke lijnen drukken groei uit, waarmee Japans en Vietnamees ontwerp met elkaar worden verbonden. De website presenteert basisinformatie en artikelen over de stad in het Vietnamees, Engels en Japans. De site is gebouwd met React en een headless contentmanagementsysteem, zodat updates eenvoudig blijven. Animatie en vaste menu's begeleiden gebruikers vanaf elke pagina.

De Erkenning

Over de A' Design Award in Zilver

Tokyu Garden City Primaire Functie: Visuele Identiteit, Website is winnaar van de A' Design Award in Zilver, een buitengewoon prestigieuze erkenning die wordt toegekend aan topontwerpen die prachtig en indrukwekkend zijn. Winnaars in Zilver zijn enorm briljante en uiterst creatieve werken die de uitmuntende expertise, het talent en de scherpzinnigheid van hun ontwerpers illustreren. Tokyu Garden City Primaire Functie: Visuele Identiteit, Website wordt verwacht een prachtig paradepaardje te zijn dat opmerkelijk professioneel en diepgaand innovatief is. Dit ontwerp dat de A' Design Award in Zilver heeft gewonnen, is een hoogst opmerkelijke, bewonderde uitvinding die baat en de grenzen van kunst, wetenschap, ontwerp en technologie verlegt. Tokyu Garden City Primaire Functie: Visuele Identiteit, Website is een zeer benijde creatie die verlangens oproept, positieve gevoelens brengt en verbazing en verwondering doet ontvlammen.

Achter het Ontwerp

Perskit

Credits, teamleden en technische details verstrekt door de ontwerper.

Unieke Eigenschappen: We designed the visual identity and website for Tokyu Garden City, an urban development project in Binh Duong New City, Vietnam. The concept was Always New. The website provides not only basic information but also a variety of articles that convey the attraction of the city. We designed the website as a place to create awareness and understanding of the city, to build relationships between residents and developers, and to spread the word from the residents to the world.
Afmetingen & Verpakking: The content pages such as News & Topics and Discover have Vietnamese, English, and Japanese versions, and there was concern that updates would become complicated. Therefore, it was developed using Headless CMS so that the webmaster can transmit information smoothly. By separating the front-end and back-end development and handling the access load separately, a beautiful design and ease of updating were achieved at the same time.
Tags: Minimal, Simple, Exciting, Rich, Bright, Fresh, Growth
Productietechnologie: We implemented animation direction and interaction for a fun, exciting, and novel design using the fast and lightweight G S A P (GreenSock Animation Platform).
The website was built component-based using React, with only relevant components being updated and rendered efficiently. The website was built with methods to achieve a stress-free and comfortable process when accessed by the user.
Ontwerpuitdaging: In the process of identifying and scrutinizing what is truly necessary in today's society, where so much information is available and diverse ways of working and living are accepted, we have come to believe that remaining the city whose attraction is not fade away even decades after is the value of a "constantly new and growing" city.
The two types of elements, thin lines (newness) and thick lines (growth), are intended to remain a symbol of urban design that bridges Japan and Vietnam.
Onderzoek: We ascertained the actual situation through a quantitative survey cooperating with the local government in the development of the Binh Duong New City over 10 years. We conducted interviews to grasp the vision of the management in business aspects, depth interviews with real estate sales agents to grasp the representative personas of residents, field observation to grasp the specific personas to understand their situation and how their behavior changes over time and location.
Inspiratie: Most important was the city's theme, Always New. We sought ways to express in the V I and website that this city is a place where things are always changing and new things are being born. The client is a joint venture between Japan and Vietnam, and while respecting the Vietnamese culture, they are developing this city by incorporating the best of Japan. How to convey the fusion was also important. Research such as field observation and interviews was a key factor when considering the design.
Projectduur: The project started in December 2020 with the concept and visual identity study. The website development project began in May 2021 and the website went live in March 2022.
Werkproces: To grab the user's attention at the first view, we created a vivid flow of text and images at the beginning of the page. We designed interactions from both functional and emotional perspectives in order to prevent user misoperation, convey information in an impressive manner, and create a comfortable operation. The overall menu and links to language switching and the Facts page are fixedly placed so that one-click from any page takes users to where they want without stress.
Teamleden: - FOURDIGIT Inc.
Yasuhiro Nishimura
Taishi Yokoyama
Katsuya Ichikawa
Anh Ngo
Tien Nguyen
Takanori Hiraoka
Sou Watanabe
Wakana Murayama
Mizuki Maeda
Pham Vuong Uy
Naoya Kasai
Nguyen Cao Phung
Le Kim Quy
Vu Huy Hoang
Nguyen Hoang Son
Le Minh Tuan

- Partner
Luong Cong Anh Duc
Pham Xuan Phuoc
Sketch Co., Ltd
Noriaki Sugita (GRAFICA)
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