Bethru Verpakking voor Schoonmaakproduct by Izabela Jurczyk

Bethru Verpakking voor Schoonmaakproduct by Izabela Jurczyk is a highly esteemed winner of the very prestigious 2022 A' Design Award in IJzer in Verpakkingsontwerp Competition Category.

IJzerVerpakking· 2022

Bethru Verpakking voor Schoonmaakproduct

by Izabela Jurczyk

Client: Bethru

A' Design Award in IJzer Winner in Verpakking Category

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Verified Award Winner

Verify Award Status for #140558

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Bethru Verpakking voor Schoonmaakproduct

Bethru is een verpakkingsontwerp voor een huishoudelijke schoonmaaklijn op basis van vaste tabletten en een herbruikbare sprayfles. De tabletten bestaan voor 93 procent uit natuurlijke ingrediënten en zijn veganistisch, diervriendelijk en vrij van microplastics. Elk tablet lost op in kraanwater en produceert 300 milliliter schoonmaakvloeistof. De sprayfles wordt eenmalig aangeschaft en vele malen hergebruikt, wat plasticafval vermindert. De tabletten zijn verpakt in papier en de dozen zijn gemaakt van recyclebaar papier. De kleuren en vormen van de verpakking zijn geïnspireerd op de natuur.

The Recognition

About the A' Design Award in IJzer

Bethru Verpakking voor Schoonmaakproduct is winnaar van de A' Design Award in IJzer, een prestigieuze erkenning die wordt toegekend aan goede ontwerpen die voldoen aan de professionele en industriële eisen die worden verwacht van goed ontworpen creaties. Winnaars in IJzer tonen grote vaardigheid, hoge specialisatie, deskundig inzicht en het creatieve vermogen van hun makers. Bethru Verpakking voor Schoonmaakproduct wordt verwacht een hooggewaardeerde, bewonderde en gekoesterde creatie te zijn die praktisch en innovatief is. Dit ontwerp dat de A' Design Award in IJzer heeft gewonnen, integreert de beste praktijken uit de sector en heeft bekwame technische kenmerken die verbonden zijn met knowhow en talent. Bethru Verpakking voor Schoonmaakproduct wordt gerespecteerd om zijn grondigheid en is ontworpen om verbeteringen van de levenskwaliteit te bieden die helpen de wereld een betere plek te maken.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Bethru is a start-up household brand, which offers an innovative alternative ecological cleaning essentials in a form of solid tablets and reusable premium spray bottle. The tablets are made of 93% of natural ingredients, ecofriendly, vegan, cruelty free. A unique spray bottle is designed to be purchased once and re-used multiple times by consumer. Each tablet dissolved in a tap water gives 300ml of cleaning product. All is packed in ecofriendly beautiful packaging inspired by nature.
Dimensions & Packaging: printing on bottle
Technical projection showing white underprint
Pantone: 1225C, 292C, 191C
flow-packs
Technical projection of flow-packs.
Pantone: 1225C, 292C, 191C

individual bottle box: multi surface / glass / bathroom / 379,4 x 405 mm
Pantone: 1225C, 292C, 191C
embossing, white printing

individual bottle band - multi surface / glass / bathroom
Technical projection
CMYK

leaflet
Technical projection.
Pantone solid uncoated 292U
embossing

shipper box / 698 x 659 mm
Technical projection
white printing
Tags: packaging, craft, unique, ecology, sustainable, design, nature, recyclable, amazing, reusable
Production Technology: The vision for the design is based on our vision to create an economy that uses resources consciously. Tablets are made of mostly natural ingredients, eco friendly, vegan, cruelty free and microplastic free, while the overall product packaging and supply chain ensure a high level of responsibility and commitment in terms of material, health, reutilization, recycling and carbon footprint. The tablets are wrapped in 100% paper and the boxes are made of recyclable paper.
Design Challenge: The biggest challenge was to achieve sustainable packaging solutions not compromising the safety of the product and of the consumer. As one example our active formulations required to be protected from moisture during the storage and transportation. Developing sustainable packaging with intime amazing design has definitely been the biggest challenge of the project.
Research: We follow the scientific method to develop our initial value proposition. From formulation to packaging design several tests have been done to ensure product efficacy, great design and amazing customer experience. We benchmark our products with highest standards in the market. From formulation stand point Bethru follows the highest manufacturing practices in product development and production. From packaging side the most recent materials technologies have been chosen and proven.
Inspiration: Bethru envisions conscious and sustainable world, where plastic usage is significantly reduced through the development of more sustainable home care solutions. Scientific research leaves no illusions and a new approach must be implemented. Bethru provides a supply chain ensuring a high level of responsibility and commitment in terms of material, recycling, reutilization and carbon management. An inspiration for the project design came from nature by using its colors beauty and properties.
Project Duration: The project started in Poland in April 2021 and finished in March 2022 by being ready to launch it in the european market
Operation Flow: BETHRU products allow customers to have a clean house using trendy and nice-looking products while minimizing their impact on the environment, saving space and money. One effervescent tablet when in contact with water and dissolve in few minutes gives you 300ml of harmless cleaning product. The bottle is to be used multiple times which intends to remove plastic from the system. It is an amazing alternative for the market products offered by traditional brands.
Team Members: brand concept: Rui Bento
visual design concept: Izabela Jurczyk
graphic design: Studio Design
production of photos and film: Robert Przybysz
Image Credits: Image #1: Photographer Robert Przybysz
Image #2: Photographer Robert Przybysz
Image #3: Photographer Robert Przybysz
Image #4: Photographer Robert Przybysz
Image #5: Photographer Robert Przybysz
Video: Robert Przybysz
pdf: studio design