Hair For Hope Cancer Care Initiative Promotie door Onedor Co. Ltd.

Het ontwerp Hair For Hope Cancer Care Initiative Promotie door Onedor Co. Ltd. is een hoog aangeschreven winnaar van de zeer prestigieuze 2023 A' Design Award in Brons in de competitiecategorie Sociaal Ontwerp.

BronsSociaal· 2023

Hair For Hope Cancer Care Initiative Promotie

door Onedor Co. Ltd.

Opdrachtgever: Onedor Co. Ltd.

Winnaar van de A' Design Award in Brons in de categorie Sociaal

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Geverifieerde Prijswinnaar

Verifieer de prijsstatus voor #141480

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Kleuren

Het Ontwerp

Over Hair For Hope Cancer Care Initiative Promotie

Hair for Hope is een charitatief evenement voor haardonatie, geïnitieerd door de Hope Foundation for Cancer Care ten behoeve van kankeroverlevers. Dit evenement is het meest invloedrijk in het bewustmaken van jongvolwassenen over maatschappelijk engagement. Het team heeft de service en de identiteit ontworpen om de communicatie en ervaring met de deelnemers te versterken. In de toekomst zal dit initiatief en deze identiteit een symbool worden van een oproep tot actie voor kankeroverlevers om hun ervaringen te delen en voor de jongere generatie om actie te ondernemen en een golf van impact te creëren ten behoeve van de samenleving. Jij kunt iemands hoop zijn.

De Erkenning

Over de A' Design Award in Brons

Hair For Hope Cancer Care Initiative Promotie is winnaar van de A' Design Award in Brons, een hoogst prestigieuze erkenning die wordt toegekend aan uitstekende ontwerpen die zich onderscheiden door creativiteit, vindingrijkheid en scherpzinnigheid. Winnaars in Brons zijn ruimschoots vaardige en opvallend creatieve artefacten die de grote ervaring, verbeelding en het vernuft van hun ontwerpers bevestigen. Hair For Hope Cancer Care Initiative Promotie wordt verwacht een hooggewaardeerd, bewonderd en gekoesterd object te zijn dat opmerkelijk professioneel en innovatief is. Dit ontwerp dat de A' Design Award in Brons heeft gewonnen, verwerkt de beste praktijken in kunst, wetenschap, ontwerp en technologie en is uitstekend door zijn aandacht voor detail. Hair For Hope Cancer Care Initiative Promotie bevredigt schitterend behoeften, raakt verlangens, charmeert gevoelens en spreekt de nieuwsgierigheid aan.

Achter het Ontwerp

Perskit

Credits, teamleden en technische details verstrekt door de ontwerper.

Unieke Eigenschappen: The symbol builds on two essences of the event, helping the needy by donating your hair and the joy of cancer survivors to live confidently. The design conveys simplicity but clarity to the event's spirit.

Future management and implementation of the identity have also been taken into consideration. Therefore, it is also with the simplicity of design and a well-organized system that the foundation, without in-house design capability, will be able to adapt and apply this identity autonomously and consistently.
Afmetingen & Verpakking: The color choice of this design reminds the participants of the essential requirement that their hair should remain natural, not dyed or in any other way treated.

In addition, a two-color palette makes the symbol easy to recognize in different environments and is also managed by the team. It minimizes the complexity in production, K100 and a single Pantone swatch make color correction simple and consistent across collaterals.
Tags: Social design, Service Design, Branding, Brand Strategy, Brand Purpose, Facilitation
Productietechnologie: The construct of the symbol is called "Halo of Hope," which is two half circles united. It symbolizes the commitment of the foundation towards cancer survivors, translated into a rainbow, a sign of promise; and the smile of the individuals receiving care services as they can live confidently again. The halo keeps the design in a balanced geometric space, raising the design's sense of trustworthiness and community.
Ontwerpuitdaging: In terms of brand strategy and design, it is to get the consensus of the management team, some of which are cancer survivors, some of which are of medical background, and each had a different view on how the brand and the initiative should be presented and carried on in the future. However, through a successful workshop, the team was able to re-focus and collectively (re)created HOPE foundation's brand purpose, which will be the North Star to all decision making on all matters.
Onderzoek: The project leverages qualitative methods such as IDIs with key stakeholders to get their first hand experience and expectations for the project. Design-thinking techniques are also introduced in the form of co-create workshop to attain consensus across top management team on brand strategy as well as action steps.

The team is continuously elevating the event, and exploring ways to invite the broader public to get involved. The objective is to identify pivotal points to help those who are not able to participate directly and ensure their contribution are recognized.
Inspiratie: Hair for Hope is a hair donation charity event initiated by "HOPE Foundation for Cancer Care" for cancer survivors. It is most influential in educating young adults in doing public good and needs an equally distinctive identity to convey its purpose.

The identity will become a symbol of call-to-action for cancer survivors to share their experiences and the younger generation to act, and make ripples of impact for society's benefit.
Projectduur: The project started in March, 2022 and concluded in July 2022. The initiation/event is in preparation phase and will take place in July this year and our collaboration will continue to introduce other initiatives for the foundation.
Werkproces: This initiative is consisted of branding processes, with a mix of qualitative methods including IDIs, workshop facilitation, design-thinking and agile management to effectively bring consensus across top management.
Patenten: N/A
Teamleden: HOPE Foundation for Cancer Care:
Elaine Su, CEO
Jeremiah Lin, Director of PR

ONEDOR Co. Ltd.:
Tenniel Liu, Founder and Director
Tina Wu, Co-Founder and Brand Strategist
Beeldcredits: Image #1: Creator Tenniel Liu, Hair for Hope Logo ,2022.
Image #2: Creator Tenniel Liu, Hair for Hope Outdoor ,2022.
Image #3: Creator Tenniel Liu, Flag of Hope ,2022.
Image #4: Creator Tenniel Liu, I am Hope Pins ,2022.
Image #5: Creator Tenniel Liu, I am Hope Hoodies ,2022.