Temple of Heaven Ijsgeschenkdoos by Jiuzhou Li

Temple of Heaven Ijsgeschenkdoos by Jiuzhou Li is a highly esteemed winner of the very prestigious 2023 A' Design Award in Brons in Verpakkingsontwerp Competition Category.

BronsVerpakking· 2023

Temple of Heaven Ijsgeschenkdoos

by Jiuzhou Li

Client: Li jiuzhou Studio

A' Design Award in Brons Winner in Verpakking Category

11,350

Verified Award Winner

Verify Award Status for #141808

View at A' Design Award Press Release Award Badge

Colors

The Design

About Temple of Heaven Ijsgeschenkdoos

Het unieke kenmerk van het ontwerp is dat de buitenverpakking en de grondstoffen zo zijn gemaakt dat ze hun betekenis en oorsprong van het ontwerp laten zien in combinatie met verkoop en uitstalling. Er zit een isolatielaag in de verpakking en er zijn aan beide zijden plaatsen voor ijszakken, waardoor de interne temperatuur lange tijd zeer laag kan blijven nadat klanten deze hebben gekocht. Geschenken zijn essentiële items voor Chinese mensen om familie en vrienden te bezoeken. Het beste cadeau voor een bezoek aan vrienden is geluk brengen. Met dit idee wordt de "Tempel van de Hemel - Droomtrekking voor China" ijsgeschenkdoos ontstond.

The Recognition

About the A' Design Award in Brons

Temple of Heaven Ijsgeschenkdoos is winnaar van de A' Design Award in Brons, een hoogst prestigieuze erkenning die wordt toegekend aan uitstekende ontwerpen die zich onderscheiden door creativiteit, vindingrijkheid en scherpzinnigheid. Winnaars in Brons zijn ruimschoots vaardige en opvallend creatieve artefacten die de grote ervaring, verbeelding en het vernuft van hun ontwerpers bevestigen. Temple of Heaven Ijsgeschenkdoos wordt verwacht een hooggewaardeerd, bewonderd en gekoesterd object te zijn dat opmerkelijk professioneel en innovatief is. Dit ontwerp dat de A' Design Award in Brons heeft gewonnen, verwerkt de beste praktijken in kunst, wetenschap, ontwerp en technologie en is uitstekend door zijn aandacht voor detail. Temple of Heaven Ijsgeschenkdoos bevredigt schitterend behoeften, raakt verlangens, charmeert gevoelens en spreekt de nieuwsgierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Gifts are essential items for Chinese people to visit relatives and friends. The best gift for visiting friends is to bring good luck. "Good luck, success, longevity, happiness and wealth" are the five most popular auspicious elements. "Temple of Heaven -Dream draw for China" ice cream gift box came into being.

The gift box packaging is the style of the Temple of Heaven white marble balustrade, so that ice cream can be inserted and combined into several boxes for commodity display.
Dimensions & Packaging: ice cream Width 4.6mm x Depth 4.6mm x Height 100mm
Protective shell of ice cream Width 60mm x Depth 60mm x thickness 1mm x Height 110mm
The bottom of ice cream Width 62mm x Depth 62mm x thickness 1mm x Height 8mm
Ice cream gift box Width 520mm x Depth 230mm x Height 100mm
Tags: Ice cream, gift, Multiple flavors, box
Production Technology: Five flavors of ice cream, ice cream sticks and their transparent outer packaging are bioplastics. The outer packaging box is covered with silver cardboard and waterproof film.
Design Challenge: The gift box packaging is the style of the Temple of Heaven white marble balustrade, and there are holes in the top of the packaging, so that ice cream can be inserted and combined into several boxes for commodity display.There are five flavors of ice cream in the package. The structure of the package can well fix the contents. There is an insulation layer inside the packaging box, and there are places for ice bags on both sides, which can keep the internal temperature very low for a long time after customers buy it.
Research: China lacks high-grade ice cream gifts.

The edible part of the ice cream is shaped by an auspicious cloud style stigma, and the auspicious cloud represents good luck. Eating auspicious clouds in China means that something very lucky will accompany you. On the outer packaging, there are five auspicious wishes: "Always have good luck, be successful, always be young and healthy, always be happy and inexhaustible wealth."

In Chinese traditional culture, the five auspicious elements of "Good luck, success, longevity, happiness and wealth" respectively represent the five basic elements of nature, "Fire, Wood, Earth and Gold Water". They are "red, green, brown, white and blue"
Inspiration: The unique feature of the design is that the outer packaging and commodities are made into a way to show their meaning and design origin in combination for sale and display. And the structure of the package can well fix the contents. There is an insulation layer inside the packaging box, and there are places for ice bags on both sides, which can keep the internal temperature very low for a long time after customers buy it.
Project Duration: The project started in January 2022 in Beijing and finished in August 2022 in Beijing.
Operation Flow: Ice cream as a gift for friends. After eating, you can see "sign Dream draw for China" on the ice cream stick, which means to get the best luck in China. The outer packaging of ice cream can be used as storage items after use. Each one has a good blessing printed on it.

When selling, ice cream can be inserted into the hole above the box, and multiple boxes are combined side by side, which becomes the style of the white jade railing of the Temple of Heaven. When you sell it, you don't have to be afraid that the ice cream will melt due to the weather, because there is a special place for ice packs in the gift box package, which can guarantee that it won't melt within 12 hours.
Image Credits: IP Lijiuzhou/ COPYRIGHT Lijiuzhou/ IMAGE Lijiuzhou/ PHOTO Lijiuzhou