Gui Jiu Shi Jia Verpakking voor Alcoholische Drank by Yunlin Dai and Weiliang Tao

Gui Jiu Shi Jia Verpakking voor Alcoholische Drank by Yunlin Dai and Weiliang Tao is a highly esteemed winner of the very prestigious 2023 A' Design Award in IJzer in Verpakkingsontwerp Competition Category.

IJzerVerpakking· 2023

Gui Jiu Shi Jia Verpakking voor Alcoholische Drank

by Yunlin Dai and Weiliang Tao

Client: Jiangsu Yanghe Distillery Co., Ltd

A' Design Award in IJzer Winner in Verpakking Category

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Verified Award Winner

Verify Award Status for #142245

View at A' Design Award Press Release Award Badge

Colors

The Design

About Gui Jiu Shi Jia Verpakking voor Alcoholische Drank

Gui Jiu Shi Jia is een verpakkingsontwerp voor een Chinese baijiu-sterkedrank. De fles is vierkant aan de voorzijde, terwijl het aanzicht van boven vierkante en ronde vormen combineert. De vorm verwijst naar een cultureel idee dat vaste principes verbindt met flexibel denken. Het etiket draagt een batik-patroon van een verwelkomende vogel uit Guizhou, een traditioneel teken van gastvrijheid. De fles is afgewerkt door spuiten, bakken en borstelen, en de neksleeve is bekleed met leer. De doos maakt gebruik van speciaal papier, vezelplaat, zilverfolie en metalen signage. Een viercijferig codesysteem biedt bescherming tegen vervalsing.

The Recognition

About the A' Design Award in IJzer

Gui Jiu Shi Jia Verpakking voor Alcoholische Drank is winnaar van de A' Design Award in IJzer, een prestigieuze erkenning die wordt toegekend aan goede ontwerpen die voldoen aan de professionele en industriële eisen die worden verwacht van goed ontworpen creaties. Winnaars in IJzer tonen grote vaardigheid, hoge specialisatie, deskundig inzicht en het creatieve vermogen van hun makers. Gui Jiu Shi Jia Verpakking voor Alcoholische Drank wordt verwacht een hooggewaardeerde, bewonderde en gekoesterde creatie te zijn die praktisch en innovatief is. Dit ontwerp dat de A' Design Award in IJzer heeft gewonnen, integreert de beste praktijken uit de sector en heeft bekwame technische kenmerken die verbonden zijn met knowhow en talent. Gui Jiu Shi Jia Verpakking voor Alcoholische Drank wordt gerespecteerd om zijn grondigheid en is ontworpen om verbeteringen van de levenskwaliteit te bieden die helpen de wereld een betere plek te maken.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The product is created to reflect the "Gui" cultural system which echoes the "noble" culture in pattern, shape and colour. The bottle label is designed with the most representative "batik welcoming bird" pattern in Guizhou, which means welcoming guests. The bottle-shaped design is square with circle, which corresponds to the inner spirit of "Gui" culture; the unique product philosophy and quality of the product are fully demonstrated.
Dimensions & Packaging: Bottle:192mm x 110 mm x 62mm
Box:145 mm x 78mm x 260mm
Tags: crafts, Baijiu, spirit, packaging, art
Production Technology: The product has been continuously polished to achieve a breakthrough in the high combination of design, technology and craftsmanship.
Cover: split digital correlation cover; spraying and coating; leather-covered neck sleeve
Bottle: increased sense of volume; spraying, baking and brushing design.
Box: special paper, fiber board, A-grade positive double gray, silver foil inner sticker, metal signage, flocked EVA, craft: UV, screen printing, bronzing.
Design Challenge: Focused on "high-end, value-added, fashion, and experience", breakthroughs have been achieved in smart anti-counterfeiting and application of new structures and processes. The brand is supported by various aspects such as "Yanghe Blue, Dream Drop, high-end quality, unique 550ml capacity, intelligent anti-counterfeiting and new patented technology" to create product uniqueness and differentiation.
Research: It satisfies people's pursuit of more refined and high-end life, and at the same our brand “Guijiu Shijia” pursues excellence in inheriting ethnic cultures and exhibits sensible and vivid features of Guizhou. We, through invisible ways, define the philosophy of “Gui”. "Gui", literally meaning “expensive”, “dear” or “aristocratic”, highlights the introverted, quiet, gentle and honest beauty of "Chinese Gui culture" from the inside out. Consumer recognition of the product's packaging, quality and branding, as well as our continuous polishing of the product, has provided it with sustainable development.
Inspiration: The Tao Te Ching says: the highest good is like water, for water benefits the ten thousand things without striving. It settles in places that people avoid and so is like the Tao. Under its inspiration, the front of the bottle is shaped square, but from the perspective of the top, squareness and roundness are harmoniously applied with each other. Squareness is the principle of life, or to be firm on the rules; roundness refers to the wisdom of life or to be flexible on issues. In a word, squareness and roundness is like the universe, heaven and earth or life, containing profound philosophy and mystery. A perfect product can only be created if you understand and know the law of all things.
Project Duration: 2021-November.2022,Nanjing,Jiangsu
The project started in Novermber 2021 in Nanjing,Jiangsu and finished in November 2022, Nanjing, Jiangsu.
Operation Flow: The product Gui Jiu Shi Jia uses the four-code correlation technology, enhancing from outside to inside layer by layer. The four-in-one anti-counterfeiting technology, boosting the split structure, is the most sophisticated technology that the industry has patented. To do a more powerful fight against manufacturing and marketing the fake, to protect the rights of the brand and make users more assured. At the meantime, the high-end appearance of the product and its profound connotation demonstrate the status and taste of users.
Team Members: Liandong Zhang、Huashuang Liu、Zhaoxin Zhu