Ecovacs Interieurontwerp Retailwinkel by Shenzhen Scene Aesthetic Design Co., Ltd

Ecovacs Interieurontwerp Retailwinkel by Shenzhen Scene Aesthetic Design Co., Ltd is a highly esteemed winner of the very prestigious 2023 A' Design Award in IJzer in Interieur en Tentoonstellingsontwerp Competition Category.

IJzerInterieur· 2023

Ecovacs Interieurontwerp Retailwinkel

by Shenzhen Scene Aesthetic Design Co., Ltd

Client: ECOVACS SI Design

A' Design Award in IJzer Winner in Interieur Category

9,923

Verified Award Winner

Verify Award Status for #142308

View at A' Design Award Press Release Award Badge

Colors

The Design

About Ecovacs Interieurontwerp Retailwinkel

Ecovacs is een interieurontwerp voor een retailwinkel voor intelligente robotproducten, met een oppervlakte van 150 vierkante meter. De winkel presenteert het thema van een betere manier van leven door middel van huiselijke scenario's waarin technologie en het dagelijks leven worden gecombineerd. Verlopend blauw domineert de hoofdruimte, aangevuld met warme houtnerf en zilvergrijze presentatierekken met een metalen textuur. Ronde vormen, ontleend aan het merklogo en de producten, worden gebruikt als visuele taal. Een uitgestippelde route leidt bezoekers langs demonstratie-, verkoop-, belevings- en scenariogebieden. De winkel opende in 2022 in China.

The Recognition

About the A' Design Award in IJzer

Ecovacs Interieurontwerp Retailwinkel is winnaar van de A' Design Award in IJzer, een prestigieuze erkenning die wordt toegekend aan goede ontwerpen die voldoen aan de professionele en industriële eisen die worden verwacht van goed ontworpen creaties. Winnaars in IJzer tonen grote vaardigheid, hoge specialisatie, deskundig inzicht en het creatieve vermogen van hun makers. Ecovacs Interieurontwerp Retailwinkel wordt verwacht een hooggewaardeerde, bewonderde en gekoesterde creatie te zijn die praktisch en innovatief is. Dit ontwerp dat de A' Design Award in IJzer heeft gewonnen, integreert de beste praktijken uit de sector en heeft bekwame technische kenmerken die verbonden zijn met knowhow en talent. Ecovacs Interieurontwerp Retailwinkel wordt gerespecteerd om zijn grondigheid en is ontworpen om verbeteringen van de levenskwaliteit te bieden die helpen de wereld een betere plek te maken.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is an offline retail store for Ecovacs, which themed with a better way of life. Based on the brand mission of Robotics for All, the designers of the project explored the intimate relationship between robots and humans and built this experiential retail space which guides feelings and touring routes of customers in different scenarios and meet their experience and consumption needs.
Dimensions & Packaging: 150㎡
Tags: New retail model,Immersive experience,Future home scenarios,robots; Humanistic
Production Technology: 1. Gradient blue dominates the main visual space. Combined with the warm color wood grain and silver gray, metal-textured display shelves, the main space creates a futurist vibe and narrows the distance between the space, products and customers.
2. The designers use round shapes extracted from the brand logo and products as the visual language to keep the unity and consistency between the main brand elements and space design, and enhance the visual memory of customers.
Design Challenge: This project represents an exploration of new retail stores for robot products. The design team sets up home scenarios in the futurist looking space and creates elaborate moving paths to simulate the application of the products in real life. In addition, it creates a home atmosphere to guide feelings and touring routes of customers, highlighting the emotional bond between robots and man.
Research: As part of Ecovacs strategic planning, the optimization and upgrading of offline stores, including enhancing immersiveness and creating interactive service and purchasing experience for customers, are highly emphasized by ECOVAC. Through careful renovation, the company manages to create a platform for customers to experience its intelligent robot products. Tech fans can now feel the charm of robotics and the benefits it brings for families by experience the products directly.
Inspiration: Ecovacs believes that robots are our partners and intimate friends who will bring us a better way of life. The company hopes humans can develop together with robots to achieve extraordinary value. In this connection, the project starts by probing into the relationship between man and robots, and narrows the boundary between technology and mankind by creating futurist home scenarios where life and technology are harmoniously integrated.
Project Duration: The project began in January 2022 and was launched in China in June 2022.
Operation Flow: Carefully designed moving line in six aspects: browsing, touring, checking, resting, thinking, moving.
Product demonstrations on both sides of the entrance to attract customers;
Product selling area and display area for customers to tour around and browse;
Product experience area to attract customers to stop and watch product demonstrations, allowing them to sit down for deeper communication;
Scenario section shows the scenes of product use in the home, creates demand and facilitates purchases.
Team Members: Wendong Zhou,
LEE YOUNGBIN,
Jingfan Chen,
Liandan Cui,
Shuidong He,
Qilin Yang