BLS World Multifunctioneel Complex by SEA Design Group

BLS World Multifunctioneel Complex by SEA Design Group is a highly esteemed winner of the very prestigious 2023 A' Design Award in Zilver in Architectuur, Gebouwen en Constructieontwerp Competition Category.

ZilverArchitectuur· 2023

BLS World Multifunctioneel Complex

by SEA Design Group

Client: SEA Design

A' Design Award in Zilver Winner in Architectuur Category

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Verified Award Winner

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The Design

About BLS World Multifunctioneel Complex

BLS World is een multifunctioneel complex in Haining, China, dat kantoren, een hotel en commerciële voorzieningen combineert. Het project bestaat uit een 268 meter hoge toren en verschillende podiumgebouwen. De toren van 51 verdiepingen huisvest kantoorverdiepingen en een vijfsterrenhotel, met een sky lobby en een sky observatorium op een hoogte van 222,8 meter. De podiumgebouwen bevatten winkels, een congrescentrum en een mediacentrum. De toren is bekleed met een volledig glazen, geprefabriceerd vliesgevelsysteem dat helpt energie te besparen. Parametrische ontwerpmethoden gaven vorm aan het gebouw en de flexibele binnenruimtes.

The Recognition

About the A' Design Award in Zilver

BLS World Multifunctioneel Complex is winnaar van de A' Design Award in Zilver, een buitengewoon prestigieuze erkenning die wordt toegekend aan topontwerpen die prachtig en indrukwekkend zijn. Winnaars in Zilver zijn enorm briljante en uiterst creatieve werken die de uitmuntende expertise, het talent en de scherpzinnigheid van hun ontwerpers illustreren. BLS World Multifunctioneel Complex wordt verwacht een prachtig paradepaardje te zijn dat opmerkelijk professioneel en diepgaand innovatief is. Dit ontwerp dat de A' Design Award in Zilver heeft gewonnen, is een hoogst opmerkelijke, bewonderde uitvinding die baat en de grenzen van kunst, wetenschap, ontwerp en technologie verlegt. BLS World Multifunctioneel Complex is een zeer benijde creatie die verlangens oproept, positieve gevoelens brengt en verbazing en verwondering doet ontvlammen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Based on a strategy of balancing economy with urban context, art, technology and nature are incorporated into the 268m-high tower, hence generating a series of novel, fun spaces. The architects deepened the design to enhance flexibility, variability and fusion between spaces, and resorted to parametric design approaches to ensure the compatibility between the high-cost, long-lifespan spaces and constant technological development, so as to open a new chapter for CBD-based landmark architecture.
Dimensions & Packaging: Site area: 39,586 square meters
Gross floor area: 182,930.2 square meters
Project type: Office&Hotel
Tags: BLS Group, tower design, city landmark, Sky Observatory, mixed-use commercial complex, the tallest building in Haining, Haining Medium Center, Juanhu Lake landmark, ultra high-rise building, Sky Lobby
Production Technology: The tower adopts an all-glass curtain wall system, to enhance the building's integrality. The alteration between transparency and opaqueness of curtain walls offers flexibility for blocking or bringing in outdoor environment, and the plug-in unitized curtain wall system helps save energy.
The podiums apply a curtain wall system of glazing and perforated aluminum sheets, showing a contrast of solidness and lightness. Parametric design methods render a dynamic and expressive architectural image.
Design Challenge: The project is an ultra high-rise complex integrating a five-star hotel, BLS headquarters, office of Haining Medium Center, and an international banquet center. The various functions lead to complicated and interweaving circulation routes in the basement and complex vertical traffic of the tower. Therefore, the main challenge is how to build a convenient and efficient internal and external circulation system, so as to ensure the convenient, orderly operation of various building functions.
Research: Located in Haining, the project is a landmark-oriented development, aiming to establish a leading architectural system, create a vigorous display surface for the city, as well as accelerate the development of the surrounding areas. Based on the integration of conference & exhibition center, world-class commercial center, leisure facilities, 5 star hotel and 5A-class office building, as well as a new architectural design concept, the project will perform an exemplary effect.
Inspiration: BLS World Trade Center is a large mixed-use complex intended to offer unparalleled workspace and luxury hotel in Eastern China, and to stimulate the growth and vitality through redefining Haining's city skyline. The tower building soars upwards into the sky, showing the beauty of strength. The neat curtain walls are rhythmic and dynamic, and the iconic tower crown shaped by the upward-stretching building form echoes the city's rapid economic growth.
Project Duration: PROJECT DURATION: 2019.12-2023.12
Location: Southeast of the intersection of Haizhou East Road and Zonghai Road, Haining, Jiaxing City, Zhejiang Province, China
Operation Flow: The project comprises a tower and several podiums. The 51-floor tower mainly accommodates offices and a five-star hotel. The hotel is set on the higher levels, featuring a "SKy Lobby" and a "Sky Observatory" set at a height of 222.8 meters, which offers 360-degree aerial views of the cityscape. The podiums include commercial facilities, a conference center and a media center. The whole complex is a mixed-use cultural & business center that integrates ecology, industry, tourism and leisure.
Team Members: SEA Design Group
Hu Chen
Li Xiaolan
Wu Zhengyu
Sheng Ting
Liu Zhongwei
Shi Jimin
Yu Shijun
Liu Jinnan
Li Hegang
Lin Chuzhong
Wang Xin
Wu Jie
Ding Chun
Zhao Tong
Image Credits: SEA Design