Holo Penetration Winkel by Yang Hsiang-Yu

Holo Penetration Winkel by Yang Hsiang-Yu is a highly esteemed winner of the very prestigious 2023 A' Design Award in IJzer in Interieur en Tentoonstellingsontwerp Competition Category.

IJzerInterieur· 2023

Holo Penetration Winkel

by Yang Hsiang-Yu

Client: The One Creative Interior Design Co., Ltd.

A' Design Award in IJzer Winner in Interieur Category

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Verified Award Winner

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Colors

The Design

About Holo Penetration Winkel

Het renovatieproject van de 1e verdieping van een oude straatwinkel voor de "holo" merk plaatsvindt. Dit merk staat bekend om zijn natuurlijke, biologische en milieuvriendelijke lijn cosmetica, huidverzorgingsproducten en cups. Met de toenemende concurrentie op de markt voor schoonheids- en persoonlijke verzorging werd besloten om af te stappen van de conventionele merkenbalie en in plaats daarvan te kiezen voor een chique koffieshop, waar klanten producten kunnen kopen en kunnen profiteren van een fotoshoothoek.

The Recognition

About the A' Design Award in IJzer

Holo Penetration Winkel is winnaar van de A' Design Award in IJzer, een prestigieuze erkenning die wordt toegekend aan goede ontwerpen die voldoen aan de professionele en industriële eisen die worden verwacht van goed ontworpen creaties. Winnaars in IJzer tonen grote vaardigheid, hoge specialisatie, deskundig inzicht en het creatieve vermogen van hun makers. Holo Penetration Winkel wordt verwacht een hooggewaardeerde, bewonderde en gekoesterde creatie te zijn die praktisch en innovatief is. Dit ontwerp dat de A' Design Award in IJzer heeft gewonnen, integreert de beste praktijken uit de sector en heeft bekwame technische kenmerken die verbonden zijn met knowhow en talent. Holo Penetration Winkel wordt gerespecteerd om zijn grondigheid en is ontworpen om verbeteringen van de levenskwaliteit te bieden die helpen de wereld een betere plek te maken.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is a renovation of the 1st floor of an old street house store.
holo is a brand, features a line of products comprising cosmetic products, skin care products, and cups of which naturalness, organic-ness and environment friendliness are the emphasis.
Given the heating competition on the beauty and personal care market, decided to break away from the usual brand counter, but to run a complex fashionable coffee shop where products are sold and a photo-shooting corner is provided.
Dimensions & Packaging: The property is about 33 square meters.
Tags: Interior Design, Coffee store, Environmentally friendly, Skin care products, Modern style
Production Technology: Materials used for renovation are low-formaldehyde green materials. For instance, the side wall at the entrance door is made of environmentally friendly wood-plastic composite. The several elevations which feature a 3-dimensional design are covered in silver, an efficient stainless steel finish. The wall facades and floor across the shop are renovated using environmentally friendly cements, the bright color of which effects a spatial magnification effect.
Design Challenge: The cashier counter is also the coffee-making area; the counter volume is also covered with stainless steel. To ensure the smooth operations of the water sink, workbench and storage cabinet at the back of the counter, the water pipes are extended from the water supply source at the back. A linear diffuser is also installed on the top. The project, although completed with a friendly budget, is good value for money in that it gives a quality to the space and is iconic and thus a great innovation of brand image building.
Research: At the two side walls of the shop stand highlights of functions: at one side of the wall lie dining sets reminiscent of geometrically dimensional battements, with benches being covered in silver stainless steel and the cubic-shaped white matte acrylic table being mounted; this is where visitors usually take a break and enjoy coffee and light meals. The large black letters of the brand name attached on the wall also give a sense of trendiness.
Inspiration: The pure white base reminiscent of the complex of the new born and the minimalist lines giving a cool sense of technology are the inspiration of this project.
Project Duration: The project finished in Jan 2022, in Taipei City, Taiwan.
Operation Flow: The front facade of the shop keeps a bit of distance from the road and is one step higher the slightly elevated horizontal view deepens the visual feeling of the audiences. The entrance to the right side stands 1.5 meters further back, requiring taking a turn before entering through the front door; such a unique design of traffic flow makes the entrance a semi-outdoor corner for photo shooting and check-in, with the laser-etched letters of the brand name being the background.
Team Members: Yang Hsiang-Yu
Image Credits: The One Creative Interior Design Co., Ltd.